Constantly breaking through the limit, Starway Eta Ursae Majoris C-DM strength leads the brand upward.

"Only through the extreme challenge in real scenes can we be user-centered, and we can truly achieve 100% coverage of real vehicles, and then we can confidently declare that what we bring to users is the anxiety of the whole scene, which is the new comfort value of Eta Ursae Majoris C-DM", said Fan Xing, executive deputy general manager of Xingtu Marketing Center at the pre-sale meeting of C-DM in Eta Ursae Majoris.

On February 26, in a "camping artifact! Eta Ursae Majoris’s C-DM Discharge Challenge ",Eta Ursae Majoris’s C-DM successfully challenged the industry’s first real scene of 6.7kW external discharge. At the same time, Eta Ursae Majoris C-DM, the flagship SUV of ultra-comfortable electric hybrid, officially announced the opening of pre-sale, with the price range of 172,800-222,800 yuan.

It is understood that based on the concept of luxury equal rights, Eta Ursae Majoris quickly became the main model of Starway after its listing in February, 2013, which brought multiple breakthroughs of "annual sales of 100,000+,upgrading of high-end users’ portraits and capturing first-and second-tier cities" and greatly promoted the brand to enter the "mainstream high-end competition circle". In this context, Xingtu brand "strike while the iron is hot". With the addition of Eta Ursae Majoris C-DM, the new car will undoubtedly lead the Star Road brand up again.

The first model of M3X super mixing platform

At present, there are three major forms of energy in the automobile market: fuel, pure electricity and hybrid. Among them, hybrid models have become the new favorite of consumers because of their low travel cost and long cruising range.

The data shows that in 2023, China’s new energy passenger cars sold a total of 8.864 million, a year-on-year increase of 36.3%. Among them, 1.929 million motor vehicles were inserted, a year-on-year increase of 64.9%; The sales volume of extended-range vehicles was 578,000, up by 154% year-on-year, and the total was 2.507 million, accounting for 28.3% of the sales volume of new energy passenger cars.

Regarding the advantages of hybrid vehicles, Ou Yangming Gao, an academician of China Academy of Sciences and vice chairman of China Electric Vehicle committee of 100, said: "Plug-in has all the functions of a fuel vehicle, as well as the functions of an electric vehicle and a hybrid vehicle. It is a vehicle with three functions, which can be operated as a pure electric vehicle or as a hybrid of oil and electricity, and its fuel consumption is lower than 4 liters/100 kilometers, which completely exceeds that of a fuel vehicle."

However, behind the strong growth of the PHEV market, there are still many hidden pain points in the consumer market, such as product homogeneity, a large number of oil-to-electricity products left over, and poor intelligent iterative ability, which leads to the user experience lagging far behind pure electric products.

In view of these pain points, Xingtu brand launched the first model of M3X super-hybrid platform and the first pioneer flagship fist product in 2024-Eta Ursae Majoris C-DM.

After the launch of this model, some insiders commented: "This is a native hybrid product that is truly based on the new energy era, applying the most cutting-edge innovative technology and the most advanced intelligent level."

The word "native" is the best portrayal of the R&D process and product performance of Eta Ursae Majoris C-DM. Its most critical hybrid system is not the product of changing oil to electricity, but consists of the fifth generation ACTECO 1.5TGDI high-efficiency hybrid engine, three-speed super hybrid DHT, hybrid battery and battery management system.

In terms of energy efficiency, the thermal efficiency of Eta Ursae Majoris C-DM engine exceeds 44.5%, and the two-wheel drive model is equipped with dual-drive motors. The maximum total power of the power system reaches 270kW and the maximum total torque is 605 N·m；; At the same time, as a hybrid vehicle, the 90-120km/h acceleration of Eta Ursae Majoris C-DM only takes 4.2s.

The four-wheel drive model of the new car is matched with three motors. The maximum total power exceeds 400 kW, the maximum total torque exceeds 900 N·m, and the zero-speed acceleration reaches the 4-second club. On the whole, each performance can be called "the most advanced technology and the strongest dynamic performance" at the same level.

Thanks to the excellent hybrid system, the maximum battery capacity of Eta Ursae Majoris C-DM is 34.46kW·h, and the maximum pure battery life of WLTC is 160km, which can meet the commuting needs for a whole week once a week. Moreover, the highest comprehensive cruising range of WLTC of Eta Ursae Majoris C-DM can reach 1343km, and the measured cruising range limit can reach 1,418 km+.A tank of oil can be driven from Shanghai to Beijing, completely eliminating the anxiety of new energy vehicles.

In addition, Eta Ursae Majoris C-DM has several key data worthy of attention: 30%-80% of energy can be replenished after 20 minutes of fast charging, and the fuel consumption of WLTC is 5.4L/100 km … Under the multi-directional empowerment, Eta Ursae Majoris C-DM allows consumers to enjoy a better driving experience with lower travel costs.

Pass the challenge and get full marks.

The ability to hand over such beautiful performance data is attributed to the creation of the "cradle" of Eta Ursae Majoris C-DM-the Star Way M3X super-mixed platform. The platform brings together the latest and best technologies under the technology strategies of "Technology Chery" and "Eta Ursae Majoris 2025", and has two genes of "born globally, born high-end". Empowered by the platform, Eta Ursae Majoris C-DM effectively responded to the pain points of the industry, and reduced its dimension to hit the 200,000-yuan market with a product strength of 400,000.

In order to let consumers truly feel the product strength of Eta Ursae Majoris C-DM, a series of extreme challenges have been carried out before the new car is listed, which actively exposes the possible problems of the new car, shows sincerity and fully demonstrates the product strength.

In view of the high humidity environment, Eta Ursae Majoris C-DM, whose waterproof performance is three times that of China standard, came to Indonesia to test its waterproof performance. The local annual precipitation is 1780-3175 mm, and the humidity is as high as 75%. The final test result shows that the battery pack is 48 times waterproof as China standard.

In view of the high heat environment, Eta Ursae Majoris C-DM tested the high temperature resistance of the battery system, engine and gearbox thermal management on the desert highway with the annual average temperature of 46.9℃ and the highest temperature of 57℃ in the Middle East, which proved that the battery and other vehicle systems met the requirements of ultra-wide service temperature band of "as low as -35℃ and as high as 60℃".

In view of the cold environment, Eta Ursae Majoris C-DM came to Heilongjiang, China, where the average winter temperature was -20℃. The results showed that the battery was cold-started at -35℃, and the energy retention rate at -20℃ increased by 16%.

In addition, in order to evaluate the high-efficiency performance, Eta Ursae Majoris C-DM also came to Brazil’s 300m-1500m long slope with high altitude drop, and 70% German expressway with unlimited speed …

Recently, in view of the biggest pain point of "winter endurance anxiety" of new energy vehicles, Starway officials have used a long-life live broadcast challenge of "the whole network is a mirror to the end, millions of people watch, and millions of people like it" to let consumers witness the long-life 0 anxiety.

At the evaluation site, the live broadcast motorcade started from Harbin (North Line) and Wuhan (South Line) respectively, and took the real car scene with a full speed of 100km/h+, full air conditioning and full load as the test conditions, running from "full tank of oil" to the last "one drop of oil and one degree of electricity", and finally realizing the extreme cold of minus 30 degrees in the north line and 1200.1km in the south line.

According to the measured data, the cruising range of 1418.2km on the south line of WLTC has surpassed the highest comprehensive cruising range of 1343km, realizing the "reverse virtual standard".

On February 26th, Eta Ursae Majoris C-DM successfully completed the "6.7kW high-power external discharge for the first time in the industry to challenge 19.43 kWh", using the external discharge of power battery to charge dozens of daily outdoor appliances at the same time, so that consumers can make up for their anxiety and realize their anxiety at the same time.

Chery spire: carrying upward hope

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, once said in public: "We want Xingtu to become the ‘BBA’ of Chery, the spire of the brand pyramid of Chery Group, and lead the whole brand pyramid of Chery to soar into the sky! Moreover, it is a’ spire’ lit with new energy, which helps the high-quality development of China cars. " Behind the words, it is not only Yin Tongyue’s confidence in Chery, but also his expectation of China’s self-improvement.

Eta Ursae Majoris C-DM, which combines cutting-edge technology, has not failed to live up to Yin Tongyue’s expectations. The data shows that the Flying Fish Super Chassis, which has gained 67% customer recognition, has surpassed joint venture brands and luxury brands with hard core strength. Among the 67% users, the proportion of gifts and purchases reached 73%, the conversion of joint venture brand users reached 40%, and the conversion of luxury brand users reached 9%.

In addition, in overseas markets, relying on the sales channels of Chery Group and its own leading strength, the average selling price of Eta Ursae Majoris bicycles has exceeded 420,000, and it has become the official designated vehicle for the Geneva Motor Show, Dubai Marathon and overseas yacht races.

In all major competitions, Eta Ursae Majoris has also won awards such as "American IDA Design Gold Award, CCTV China Automobile Fengyun Festival Jury Special Award, China Top Ten Chassis, China First Zero Formaldehyde Cabin Car, IVISTA China Smart Car Index 5G Rating".

"Eta Ursae Majoris’s key technical indicators surpass Europe and Japan. For example, the thermal efficiency of the 1.5T engine is as high as 44.5%, which is the highest level of hybrid technology in the world." Some industry analysts believe that under the premise that Eta Ursae Majoris has achieved market success, the technical strength of Eta Ursae Majoris C-DM will help Xingtu brand to a higher level.

According to the data, in 2023, when the heavyweight model Xingtu was listed in Eta Ursae Majoris, the cumulative sales volume of Xingtu brand was 125,521 vehicles, up by 134.9% year-on-year, exceeding the sales target of 80,000 vehicles set at the beginning of the year.