China Digital Audiovisual Art Forum was held in Beijing, and LIROSA attracted attention as the only business case for digital art

On August 5, the China (Beijing) International Audiovisual Conference Digital Audiovisual Art Forum, supported by the State Administration of Radio, Television and Television, and guided by the Beijing Municipal People’s Government, was successfully held in Beijing. With the theme of "Multi-Perception Immersion, Imagination with AI", the forum brought together dozens of top art experts, technical experts and top enterprises at home and abroad and other industry elites to imagine the future development and infinite possibilities of digital audio-visual art in the era of artificial intelligence.

At the roundtable forum "Digital Audiovisual Art Activates Super Business Scenario", Wu Weimin, CEO of Yifeng Tianteng, proposed that digital art IP + consumer goods is like a bridge, connecting art that was previously out of reach in people’s consciousness with daily life that is within reach. It combines the spiritual value and practicality of art, and at the same time opens a new door for mass consumption, not only spreading art itself, but also giving art more value. Thus building a complete new commercial ecosystem of digital art.

LIROSA, as the only business case that combines digital art with new consumption, appeared at this forum. At the roundtable, Wu Weimin, CEO of Yifeng Tianteng, pointed out that LIROSA has turned the focus of brand development to combine with digital art IP and launched a digital art gift box. The gift box contains LIROSA skin care products and limited peripheral goods, and integrates culture, art and products through various storylines, making LIROSA an "art and marketing product". The gift box is inspired by the work of the internationally renowned digital artist Bu Hua, "All things change into life, the universe is affectionate", and the digital art IP is integrated into the gift box products, creating a wonderful blend of art and technology, injecting more confidence and beauty into users, and injecting vitality and innovation into the development of LIROSA in the new consumer field from the inside out.

The "LIROSA META" Metaverse Mini Program co-created by Bu Hua and LIROSA perfectly integrates Bu Hua’s artworks and LIROSA’s products. Through AR virtual reality technology, participants can interact in real time and understand the technology and ingredients behind the products by scanning them. Digital art IP is presented to users in a unique form, bringing a new upgraded consumption experience to consumers.

Bu Hua’s digital art IP has extremely high artistic value, which not only enhances the visual image of LIROSA, but also further enhances the aesthetic value of the product, giving the brand a soul. Bu Hua and LIROSA jointly created a digital art IP image called "Linglu Girl", which symbolizes the natural elf in the green forest. LIROSA used "Linglu Girl" for secondary creation, and released content such as posters, illustrations, self-media, animations and short videos through Xiaohongshu, Weibo, Douyin and other platforms. This not only increases the humanistic atmosphere of the brand, but also brings brand traffic and realizes a seamless connection between digital art and consumption.

In the future, LIROSA will integrate digital art IP into all its products, making traditional skin care products have the attributes of artworks. Relying on the artistic concept of LIROSA products, when selling products in the public domain live stream, it will no longer use "breaking prices" and emphasizing discounts, but provide rich artistic content to assist sales. Users can enjoy the atmosphere brought by digital art while understanding the products. Let art enter people’s lives like sunshine and warm people’s hearts.

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