Milk tea, fried chicken, hot pot, etc. are returning to the Shanghai takeaway platform, and the order volume of some merchants has recovered by 90%
"It’s great to be able to eat chicken wings and steak during the lockdown period, thank you to the store and my brother." Recently, a customer commented on the takeaway platform.
On April 29, surging news reporters learned from Shanghai takeaway platforms Ele.me and Meituan that more and more catering brands are resuming online supply in Shanghai, and the takeaway business rate of guaranteed stores such as Family Convenience Store and Lawson Pharmaceutical Supermarket continues to rise.
Takeaway at Dongfa Road Tea Ice Hall People’s Square Store adopts contactless delivery. Interviewee, photo provided by
Meituan takeaway: Orders have increased steadily month-on-month, and the online order volume of some merchants has recovered 90%
The reporter saw on Meituan takeaway that some Chinese/Western food, milk tea, fried chicken, fast food and other merchants have resumed online business.
According to the relevant person in charge of Meituan takeaway, as of April 28, more than 700 local restaurant chain brands in Shanghai have resumed business, and the order volume of drinks, barbecue, steak, hot pot, seafood, and fast food categories such as day-on-day ratio and week-on-week ratio is growing steadily.
Comments on the delivery platform.
According to the latest data from Meituan takeaway, the growth rate of orders in beverage categories has been significantly improved by the number of transactions. Fast food, Chinese dishes and snacks, steak, and hot pot have all maintained a good growth rate. The daily orders of a large number of well-known chain brands such as Laoshengchang soup dumplings, Xidi steak, Shu Daxia hot pot, Gui Manlong, and Chen Xianggui are all rebounding, and some have reached nearly 10,000.
The chain restaurant Dongfa Road Tea Ice Hall has five stores in Shanghai, and the People’s Square store and Wujiaochang LAB store have resumed online business.
Miss Wu, the marketing manager of Dongfa Road, introduced that the meals sold now are mainly staple foods and bread, and the order volume has been restored to 90% of the online orders before the epidemic. "We have only opened channels on Meituan takeaway now, mainly to serve nearby residents and relevant functional areas of business and units that ensure the operation of the city, to ensure everyone’s dining needs, and there is no price increase."
The person in charge of Meituan Takeaway said that at present, orders are sent to riders in strict accordance with the government’s epidemic prevention requirements, and they are all delivered in a contactless form to ensure the safety of delivery.
The takeaway rider picks up the takeaway order at the Laoshengchang store. Meng Yuhan, photo
Ele.me: Convenience store pharmaceuticals supermarket takeaway business rate continues to rise
In addition, the reporter learned from Ele.me that in the past week, the takeaway business rate of guaranteed stores such as Yifeng Pharmacy, National University Pharmacy, Family.com Convenience Store, and Lawson in Shanghai has continued to rise. Taking Family.com as an example, as of April 26, more than 450 Family.com convenience stores in Shanghai have resumed business, and more than 80% have resumed online Ele.me takeaway services.
At the same time, more and more food and beverage brands, such as Barbie steamed buns, auspicious wontons, KFC, Laoshengchang, Wallace and other takeaway businesses are also recovering one after another. From the category point of view, the business of snack barbecue has recovered rapidly, and about 1,000 stores have resumed business. Among them, it is the Grain Rain crayfish season. Many crayfish chain brands are in business, and the average daily order volume has exceeded March. In addition, hundreds of hot pot restaurants have also resumed takeaway business. Because of the high demand, orders are prone to surge, and many store orders have gradually recovered or even exceeded the average daily level before the epidemic.
Stores that meet the multi-scene needs of Shanghai consumers, such as steamed buns wontons, noodle house dumplings, cakes, and coffee, are also resuming business one after another, and orders for more diverse categories are growing rapidly.
The familiar taste of Shanghai is returning. It is particularly noteworthy that with the gradual recovery of transportation capacity and supply, Coke, which has become "hard currency" under the epidemic, is returning to the lives of citizens. Takeaway orders have ushered in a large increase, becoming the "Coke Index" of Shanghai citizens’ lives.
According to Ele.me data, compared with April 1, the order volume of Coke in Shanghai has reached more than 6 times; the order volume of indispensable coffee (including hanging ears, dry freezing, etc.) has increased to more than 8 times. During the epidemic, the order volume of eggs, onion, ginger and garlic, which have attracted much attention, has also increased significantly.