Huawei re-launched the new machine: equipped with Qualcomm processor, and decentralized some flagship functions.

(Editor/Lu Dong)

Less than a month after the release of P60 series mobile phones, Huawei once again held a new machine launch conference.

On April 17th, at the new product launch conference of nova 11 series and whole scene held in Shanghai, Huawei officially released the new nova 11 series machine.

Also unveiled are Huawei Enjoy 60X, Huawei Bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16, Huawei Smart Screen S3 Pro and many other new products. At the same time, Huawei’s smart door lock series also brought upgrades. AITO asked the M5 series Huawei advanced intelligent driving version and new products were also displayed at the press conference.

He Gang, Chief Operating Officer of Huawei Terminal BG

Some flagship mobile phones are decentralized.

At the press conference, He Gang, chief operating officer of Huawei Terminal BG, said nothing about what kind of processor nova 11 series mobile phones are equipped with.

On the booth after the meeting, Observer learned from Huawei staff that the nova 11 series is equipped with the 4G version of Qualcomm Snapdragon 778G. This means that the nova 11 series and the previous generation nova 10 series use the same processor.

In terms of price, the starting prices of nova 11 and nova 11 Pro are 2,499 yuan (128GB) and 3,499 yuan (256GB) respectively, which are lower than those of the previous generation in 200 yuan. However, compared with the nova 10 series, Huawei has added a nova 11 Ultra version, which is priced at 4,499 yuan (512GB), which is slightly higher than the starting price of the P60 series (4,488 yuan).

It is noteworthy that although Huawei’s nova 11 series still uses the Snapdragon 778G processor released two years ago, it still has bright spots, and some new functions are even available only in the high-end flagship Mate series and P series.

For example, Huawei adopted Kunlun Glass for the first time in the nova 11 series. Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass and enhances the fall resistance of the whole machine to 10 times.

However, it should be noted that the starting price of the nova 11 series will rise to 2999 yuan (256GB) after Kunlun Glass is installed.

In terms of images, the nova 11 series launched the XD Portrait portrait engine. Nova 11 Ultra and nova 11 Pro adopt the newly upgraded front binocular stereo vision imaging system, which is equipped with 60 million portraits, 100-degree ultra-wide angle and 1/2.61-inch outsole, with excellent resolution and light sensitivity. In addition, nova 11 Ultra has a ten-speed physical variable aperture, achieving the strongest sensitivity and the best depth of field of the nova series so far.

In terms of performance, the nova 11 series is equipped with the industry’s first short video engine, which is used in conjunction with Tik Tok app to support dual scenes of subway and high-speed rail, covering 38 major cities. Nova 11 Ultra also supports the two-way Beidou satellite message function. In the absence of ground network signals, it can not only send preset text or quick help mark the current status and check the location information through Changlian app, but also receive the reply message from the other party.

In terms of battery life, nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes. In addition, the nova 11 series is equipped with HarmonyOS 3, which brings smarter and more convenient interaction and functional experience.

In terms of appearance, the nova 11 series released four colors: No.11 color, Obsidian gold black, snowy white and Chenxi gold. Among them, the No.11 color of nova 11 Ultra and nova 11 Pro is matched with Obsidian Gold and Black, adopting the first Xingyao leather embossing process in the mobile phone industry, which has delicate touch and practical, fall-resistant and wear-resistant characteristics.

In this new mobile phone product, Huawei Enjoy Series welcomes the "X" version for the first time-Huawei Enjoy 60X. The price of the mobile phone starts from 1799 yuan, and it is equipped with the 6nm processor Snapdragon 680 released by Qualcomm in October 2021, and it also has only a 4G version.

According to reports, Huawei enjoys 60X’s continuous advancement in super battery life and large storage, equipped with 7000mAh dual-cell large battery and up to 512GB of large storage. In addition, Huawei enjoys the 60X equipped with a rear-mounted 50 million AI dual camera system, bringing excellent image experience; Equipped with HarmonyOS 3, it brings personalized and safer full-scene interactive experience.

It is worth mentioning that in the current weak mobile phone market, mobile phone manufacturers have begun to intensify involution in the fields of image, communication and battery life. The glory Magic5 series, OPPO Find X6 series and Huawei P60 series released last month all emphasize the functions of image, communication and battery life.