On the weekend, Qingdao stepped on the waves and listened to the sea, and the demand for Didi taxis in Taitung Night Market rose by 50%.
"Mountain is like a piano, water is like a string". As the temperature gradually rises, Qingdao has become a hot choice for catching the sea to spend the summer. During the Dragon Boat Festival this year, Qingdao made the list of the top ten popular cities for Didi taxi demand for the first time during the Dragon Boat Festival. From June 12, Didi, in conjunction with the Qingdao Municipal Bureau of Culture and Tourism, launched the "Tread the waves and listen to the sea season, 60% off the fashionable Qingdao" activity, issuing 60% off ride discounts for passengers, setting up Didi stations, and setting up Didi guarantee fleets to improve the user taxi experience, and issuing various rewards for drivers to encourage drivers to provide good service.
Under the guidance and support of the Qingdao Municipal Bureau of Cultural Tourism, Didi established a security fleet and launched a limited number of cultural tourism-themed Easter Egg Cars. Users can receive Qingdao city clock in the car, maps, aromatherapy cards and other gifts.
Last weekend, the demand for taxis to Qingdao tourist attractions through Didi rose by 40% compared with the beginning of the month. In terms of demand for taxis, Laoshan Scenic Area, Olympic Sailing Center, May Fourth Square, Badaguan and Shi Lao have become popular scenic spots in the top 5. Some scenic spots have seen outstanding growth. Demand for Didi taxis in Mangrove Resort World rose by 113% year-on-year, and demand for taxis to Yaner Island, Polar Ocean World and Trestle Bridge all rose by more than 40% year-on-year.
Picture: Top 5 popular attractions in Qingdao
Entering the midsummer, Qingdao’s "night economy" is in full swing, and "shopping and playing" is in full bloom. Last weekend, the demand for taxis in Qingdao at night rose by 35% compared with last year. The demand for taxis to large business districts at night increased by 46% compared with the beginning of the month. The Taitung night market ushered in a bustling passenger flow, and the demand for taxis rose by 50% year-on-year.
In order to encourage drivers to turn on the air conditioner with the needs of passengers and provide passengers with cool and comfortable travel services together. Didi issues 600 million high temperature subsidy for drivers and shares the cost of summer travel with drivers. Didi Qingdao high temperature subsidy has been launched, and drivers and masters can receive exclusive high temperature subsidies in the reward center of Didi Owners App. After leaving the car during the subsidy period, you can get the corresponding subsidy. In addition, there are incentives such as service points.
From June 12th to June 30th, through the Didi activity posters of popular business districts such as CapitaMALL and Haitian MALL, users can scan the code to receive an exclusive coupon package composed of a 50% discount coupon and a 6 yuan discount coupon. Last weekend, the demand for Didi taxis in large business districts rose, and the demand for taxis to Lidamao (Liaoyang West Road Store) and World Trade Center 52 + increased by 123% and 102% respectively compared with last year.
To help drivers and passengers meet more easily, with the support and guidance of the station management and partners, Didi has set up "Didi stations" at Qingdao West Railway Station, Qingdao North Railway Station and some business districts. Some Didi stations are also equipped with facilities that help old taxis, rest areas and other facilities. Last weekend, Didi taxi demand at large transportation hubs such as Qingdao Airport and Railway Station rose 34% compared with the beginning of the month, of which the demand for taxis to Qingdao North Railway Station rose 37%.