Sudden fire! Xiaomi 618 hoarding burned out？ Market value evaporated 30 billion day! Just now, the company responded

A rumor, 30 billion market value is gone…

Recently, some netizens broke the news that a fire broke out in Xiaomi’s warehouse in Hunan at around 2:40 pm on June 5, causing thick smoke and even a mushroom cloud to rise. Users also said that the stockpiling of Xiaomi’s 618 event in South China was all burned.

Then in the evening, Hunan Fire reported on June 5: At 14:40 on June 5, the Changsha Fire Rescue Detachment received an alarm that a fire broke out in Hunan Nantang Storage and Logistics Company on Furong Avenue, Tianxin District, Changsha City. Ten fire rescue stations, 38 fire engines, and 178 fire fighters were dispatched to the scene to fight the fire. The fire has been contained and no casualties have been reported. The cause of the accident is under further investigation.

On June 7, the opening of the Hong Kong stock Xiaomi Group plummeted, once fell more than 5%. By the end of the day, it was still down 4%, and the total market value evaporated nearly 30 billion Hong Kong dollars from the previous trading day.

Xiaomi responds: Some products are damaged, but there is insurance

Wang Hua, general manager of Xiaomi Public Relations, responded to this: It is not the Xiaomi warehouse. Xiaomi goods are implicated and damaged, but there is insurance, the user’s order will not be affected, and the sales logistics guarantee will be carried out normally.

It was actually a fire in the Gree warehouse.

According to Hunan Daily, the warehouse is the warehouse of Gree air conditioners.

Some netizens said that as a Gree talent, they knew that the air conditioner in my village should not blow up for me.

At the moment of the 618 e-commerce promotion, if the warehouse of Gree Air Conditioning suffers a loss, it will not only bring a loss in the value of the goods to the company, but also bring a psychological impact on customers who cannot deliver goods in time.

On June 7, Gree Electric Appliances, which had been flat, fell by 1.46% in the afternoon and rebounded in the late session. As of the close, Gree closed at 55.36 yuan, down 1.11%.

Recently, Gree Electric Appliances, which has been the "air conditioner sales king" for many years, was kicked off the "throne" by Midea.

According to the financial data released by Gree and Midea, Gree’s air-conditioning revenue reached 117.882 billion yuan last year, which was also down about 15% year-on-year, while Midea’s air-conditioning turnover in 2020 was 121.215 billion yuan, up 1.34% year-on-year.

Since then, Gree’s share price has fallen continuously, falling by nearly 10% from a high of around 63 yuan since April 1.

In order to "marry" Gree, Hillhouse Capital paid 41.662 billion yuan and took 15% of Gree’s total share capital, and the transfer price was 46.17 yuan.

Hillhouse Capital’s floating profit fell from nearly 50% to around 20%. If the 618 record this year is not good, Gree’s performance may face the risk of another downward revision.

618 promotionXiaomi mobile phone cumulative sales first

The 618 e-commerce promotion has changed from the previous day to June 1st, that is, the whole 618 will have a carnival for more than half a month. Now, 618 has started for nearly a week. Under the crazy price reduction promotions of major mobile phone manufacturers, how is the record?

According to the mobile phone manufacturer’s 618 first day of success report, the largest mobile phone sales are still old acquaintances – Xiaomi, and on the first day of 618 this year, Xiaomi won the sales championship presented on all major platforms.

618 has been selling for nearly a week, and Xiaomi is still the sales champion. Take the JD.com mobile phone rankings as an example, Xiaomi is the first in the brand’s cumulative sales list, and Apple is the second.

In the blink of an eye, it’s the seventh day of 618, and the list has been refreshed again. The results show that realme is currently in first place with 10% of the sales of super Xiaomi, leaving Apple behind and currently the highest-selling mobile phone brand.

Under the double bearish situation, it may be the main reason for Xiaomi’s sharp sell-off today.