Carry forward traditional culture and show the beauty of art

Kunqu Opera with flying sleeves, heroic Shaanxi Opera and exquisite Peking Opera … In 2023, Poly developed the "Hele China" series of activities, and the wonderful opera performances made the audience applaud again and again.

It is understood that Poly developed the "Hele China" brand in 2009. As an ecological platform for cultural content created by Poly’s development, "Hele China" continuously expands the boundary between art and culture, and allows more people to appreciate the charm of Chinese culture.

"I hope that through the platform of" Hele China ",we will carry forward the excellent traditional Chinese culture and shoulder the cultural mission of the new era of central enterprises." The relevant person in charge of Poly Development said.

From "The Banquet at the Tang Palace" and other national wind programs "out of the circle", to "Three Wan Li in Chang ‘an" and other film and television works, and then to the "brushing the screen" of national wind elements at major events such as the opening ceremony of the Hangzhou Asian Games, the beauty of Chinese excellent traditional culture has been seen by more and more people.

With the theme of "Seeing the Beauty of National Style Again", the 15th "Hele China" event brought Chinese excellent traditional culture into the community and made more people feel the power of humanities and art.

Over the years, Poly Development has been committed to enhancing the cultural connotation with artistic charm, and constantly consolidating the image of cultural real estate and responsible real estate, resulting in good social benefits.

In August this year, Poly Development Organization "Minnan Ancient Cuo Research Team" entered Minnan Ancient Cuo and felt the folk customs. According to the person in charge of Poly Development Haixi Company, in Xiamen, Fujian, in addition to studying experience, public welfare lectures on Minnan architecture and human settlement culture were held, and experts were invited to give lectures to make people appreciate the beauty of traditional architecture in taste of china.

In 2023, Poly Development upgraded the brand of "Hele China" in an all-round way, and cooperated with Shanghai Film Museum, Anhui Huangmei Opera Theatre and other museums, art galleries and professional troupes. In addition, famous artists in traditional cultural fields, such as opera, calligraphy and painting, were invited to present a grand ceremony of national style.

Poly Development Shaanxi Company held the "Yahui Inheritance of Shaanxi Opera Costume Exhibition" in the immersive space of its Poly Tianhui Project, displaying costumes, traditional musical instruments, facial makeup and other exhibits, so that people can feel the charm of traditional Chinese opera culture.

On the road of inheriting and carrying forward China’s excellent traditional culture, Poly’s development has never stopped.

"Hele China" promotes the deep connection between traditional culture and community life, so that Chinese excellent traditional culture can enter the community in a daily and life-oriented form.

In Shanxi, focusing on the cultural connotation of China’s ancient architecture, experts in the field of architecture and inheritors of colored plastic arts were invited to interpret the history of ancient architectural relics and extract elements from them into the concept of residential products.

In Shandong, the two cultural characteristics of Maoqiang and black pottery are deeply explored, and the owners are invited to experience the artistic charm of Maoqiang and enjoy the exhibition of black pottery works.

In Guangdong, non-genetic inheritors from guangdong lion were invited to tell young people about Lingnan lion dance culture, and youth lion dance groups were established in several Poly communities.

It is understood that as early as 1999, Poly Development integrated the product concepts of harmony, beauty, harmony and "natural harmony and comfort" into all aspects of design and service, and gradually formed the brand concept of "harmony builds goodness" with the company’s development. Guided by the cultural concept of "harmony", the brand strategy, vision and corresponding management system of Poly development can be formed by building products, services and brands.

"In the future, Poly’s development of’ Hele China’ will continue to adhere to the deep connection between Chinese excellent traditional culture and people’s better life, so that more people can feel the beauty of the national style." The person in charge of Poly Development said. People’s Daily (11th edition, November 29th, 2023)