Ten thousand vehicles of Haval Xiaolong series are off the assembly line, winning the new energy future with intellectual strength.
Ten thousand units have a new starting point and a new journey. On July 1st, Haval New Energy Intelligence Discovery Day and the ceremony of off-line for 10,000 Xiaolong series were officially held. We entered Haval New Energy in the form of online live broadcast, explored the advanced key of Haval Intelligence, and explored the strength behind the explosion of Haval Xiaolong series. Only 45 days after listing, Haval Xiaolong series officially ushered in the milestone moment of the 10,000 th vehicle off the assembly line, and released the OTA plan of Haval Xiaolong MAX to help Haval Xiaolong series set off a new wave intelligently.
Haval Xiaolong series wins "market awareness", which is 97% higher than the previous month. Press the sales acceleration button.
As a masterpiece of Haval’s new energy in the true sense, Haval Xiaolong MAX took the lead in building a brand-new Hi4, opening the era of all-people electric four-wheel drive with "the experience of four-wheel drive and the price of two-wheel drive", and the popularity of new car terminals has steadily increased. Since June, the hot delivery wave has been started all over the country. Among them, the Haval Xiaolong MAX four-wheel drive elite model with a price of 159,800 yuan has also been fully delivered, and the super quality-price ratio has aroused widespread concern in the market.
In June this year, the sales volume of Haval Xiaolong series reached 6,098 vehicles, a significant increase of 97% from the previous month. The rapid rising momentum confirms the excellent product strength of Xiaolong series and gradually wins the market cognitive war, which is being recognized by more and more users.
In terms of channels, Haval New Energy Network opened 100 stores, creating a business ecology that is not limited to cars with the new model of "service+products", and helping Haval New Energy to open a new era. Up to now, Haval New Energy Network has completed the deployment of 326 Haval New Energy Network stores in major sales regions across the country, achieving comprehensive coverage of the domestic mainstream market; It is estimated that by the end of 2023, Haval’s new energy brand channel will cover 200+ prefecture-level cities nationwide and 800+ stores will be officially put into operation.
Demonstrate "Invisible Strength" and set a new benchmark for technology research and development in Haval Intelligent Laboratory.
The new energy era is accelerating industry changes, and profound intellectual strength will help brands win the future. For the Haval brand, the new energy track is not a 100-meter sprint, but a protracted "marathon". The core of this "marathon" is the competition of research and development strength, and it is also a contest about technical reserves. Only by mastering the core technology can we be in an invincible position. Backed by the 33-year technical accumulation of Great Wall Motor, Haval brand has the technical confidence to lead the industry, instead of fighting for temporary gains and losses, it leads the whole process with absolute strength. As a car company that loves technology, Great Wall Motor has always insisted on excessive investment in R&D. In 2022 alone, the R&D investment has exceeded 12 billion yuan, and technological innovation has helped the core competitiveness to continue to improve; By 2025, the cumulative R&D investment will reach 100 billion yuan.
During this live broadcast, the Harvard brand interpreted the "invisible strength" and unveiled the mystery of Harvard’s intellectual creation. With the top vehicle laboratories in four industries — — Endorsed by the environmental wind tunnel laboratory, vehicle electromagnetic compatibility (EMC) laboratory, NVH laboratory and interactive experience laboratory, Haval has created the Haval Xiaolong series to reshape the value benchmark of new energy SUV for users with all-round leading super R&D strength, officially opening the era of all-people electric four-wheel drive, and further strengthening the product layout of Haval brand in the new energy market.
Among them, Great Wall Motor is the first self-owned brand automobile enterprise with an environmental wind tunnel laboratory in China. The environmental wind tunnel laboratory can control environmental parameters such as wind speed, wind direction, temperature and humidity to simulate different wind environments, which can be used for matching research and development of vehicle air conditioning and cooling systems and provide environmental simulation for performance verification. The first vehicle electromagnetic compatibility (EMC) laboratory in China studies the interaction between environment and vehicles, as well as the electromagnetic influence of vehicles on passengers and their own electronic systems. The research of NVH laboratory is to reduce the noise outside the car and improve the driving comfort inside the car by reducing the noise source, reasonably designing the body structure and adjusting the parameters. The interactive experience laboratory is developed by Great Wall full stack, which has super stability. It is mainly divided into two parts: VR virtual experience and real car simulation experience. Through the research and development test of multi-dimensional interactive mode, users can really enjoy the convenience brought by technology.
Foreseeing Haval Xiaolong MAX’s "Growth" New OTA to Create Intelligent Cockpit Ceiling
With the upgrading of consumer demand in the automobile market, Haval brand has a full insight into the value upgrading in the new energy era, and leads the intelligent advancement with technological innovation. Among them, Haval Xiaolong MAX has refreshed the intelligent ceiling in the field of new energy SUV in China with the help of the new generation of Coffee OS intelligent cockpit and coffee smart driving. And only 45 days after listing, Harvard brand announced the OTA function upgrade plan of Haval Xiaolong MAX, immediately responded to user feedback, further enhanced the user experience with technology upgrade, and built an unbreakable smart moat.
After the upgrade of the new OTA, the 3D car control function will be added, the real car state will be restored through the 3D car model, and the "visible control" will be supported. Users can not only control the opening and closing of windows, skylights, tailgates, etc. through the 3D car model, but also control the HUD display screen, reducing the need for users to search related buttons at multiple levels, which not only improves convenience, but also brings users a more fun and scientific car experience. At the same time, the 3D car model not only perfectly restores the real car state one by one, but also helps users to understand the complex technical principles, show the switching of vehicle driving modes in a more scientific and e-sports sense, and enhance users’ driving perception. And the energy management function is integrated into the car control car design page, and the change of vehicle energy flow is presented in 3D, so that users can truly perceive the power-saving logic of Haval Xiaolong MAX and save money.
In addition, the Haval brand has created a more convenient and comfortable car experience for users through a comprehensive rejuvenation of car applications. In-depth development and adaptation for Himalaya, the UI interface is completely refreshed, and the voice barrier between APP and car terminal is broken. Users can select, play and switch through voice, which completely reduces the user’s use cost and improves the user experience. On-line sound museum function, users can inquire about musical instruments, animals, transportation, life, nature and other sound effects through voice assistants, and make choices according to the needs of different scenes, so as to relieve the fatigue of the journey and increase the fun of traveling. Add animation switch for startup, support custom drop-down panel, and add four shortcut switches for low-speed pedestrian warning sound, power mode, driving mode and smart parking, so that complex functions can be reached with one click.
Among them, the above functions will be pushed in the third quarter, and Haval will continue to carry out the second OTA upgrade. Haval Xiaolong MAX will be equipped with the AI ? ? big model, which can freely enter the scene experience on the original voice interaction link and open the diversified services brought by smart AI. Through the accumulation of hundreds of millions of levels of data, the AI ? ? big model will give the vehicle an active travel plan, combined with user preferences and algorithm analysis, providing a large number of travel choices for car owners, making the vehicle smarter and making the car life more convenient. The Haval brand will continue to upgrade the smart cockpit online, promote the development of the industry with "equal rights in science and technology", and make highly intelligent OTA the standard for new energy SUVs.
At the same time, Haval Xiaolong MAX will also be equipped with handcart interaction, including super desktop, navigation relay and other functions. Among them, after the car is paired for the first time, it is detected that the paired mobile phone gets on the car, so that the mobile phone APPlication can be directly displayed on the car screen, and the control of the mobile phone app can be realized through the car terminal, so that the user can enjoy the upgrade of visual effect MAX. The experience brought by the navigation relay function is that the route follows people, the car screen guides the driving route, the mobile phone relay is taken when getting off the bus, and the remaining routes are navigated, thus realizing the seamless relay between the car navigation and mobile navigation, ensuring continuous navigation and easily solving the last 300-meter navigation lost way.
The product matrix is fully refreshed and new kinetic energy is gathered. 2023 is the decisive year for Harvard to transform new energy. Harvard is not limited to providing users with a single sense of satisfaction, but to build an all-round link system so that users can buy with confidence, use comfortably and have fun. Entering the second half of new energy, the Haval brand, which broke through quickly with the Haval Xiaolong series, will continue to deepen the field of new energy SUVs, accelerate the industrial layout of intelligent new energy vehicles, and open up a new development pattern of the new energy SUV market with the comprehensive leading edge of technological innovation, advanced intelligence and service upgrading. (Photo courtesy of Great Wall Haval)