Starway 2.0 era accelerates running. Eta Ursae Majoris Flying Fish Edition is comfortable and upgraded again.
On August 25th, the 26th Chengdu International Automobile Exhibition was grandly opened, which gathered high popularity at the scene. Eta Ursae Majoris Feiyu Edition was listed in the C position, and interpreted the connotation of a happy car in the new era with the brand-new life value proposition of Steady Happiness. The new car has launched four configuration versions: Premium Flying Fish Edition, Premium Flying Fish Edition Four-wheel Drive, Enjoy Flying Fish Edition Four-wheel Drive and Premium Flying Fish Edition Four-wheel Drive. The official guide price is 167,800 yuan-206,800 yuan. This time, the Eta Ursae Majoris Flying Fish Edition has achieved a comfortable upgrade — — The two-wheel drive is equipped with flying fish super-sensing chassis, and the four-wheel drive is newly equipped with Aisin 8AT gearbox. Full of sincerity and luxury, it shows strong market "dark horse" potential, and will definitely set a new value benchmark for the 200,000-class SUV market after listing.
Fan Xing, Deputy General Manager of Xingtu Marketing Center
As Fan Xing, deputy general manager of Xingtu Marketing Center, stressed at the press conference, "Eta Ursae Majoris has built brand-new value and higher value with luxury, comfort and intelligence, and is a super species in the mid-level SUV market". Eta Ursae Majoris, based on the concept of luxury equality, has been highly praised by the market for its core competitiveness of 200,000-level price and 400,000-level value since its listing in February. Among the users in Eta Ursae Majoris, the number of people with higher education is as high as 66%, the proportion of car owners in first-tier cities is 36%, the proportion of people with annual income of 100,000 yuan to 300,000 yuan is as high as 77%, and 9% of customers come from luxury brand owners such as BBA. In terms of professional characteristics, the new urban middle class, represented by doctors, teachers and civil servants, has become the main customer group in Eta Ursae Majoris. The "gold content" of the user portrait comes from the full recognition of the product premium ability, and it also successfully drives the Star Way brand to break through.
Comfort and then upgrade the "golden partner" of a happy life
Among these Kochi users, more than 67% chose Feiyu extrasensory chassis when they bought Eta Ursae Majoris, which integrated sophisticated hardware and software algorithms to maximize "stability". In order to further meet the market demand and users’ expectations, Eta Ursae Majoris Flying Fish Edition came into being. The new car further deepens the concept of luxury and equality, and realizes the comfort upgrade. "For the first time, the two-wheel drive vehicle is equipped with a flying fish super-chassis, and Eta Ursae Majoris has become the only vehicle in 200,000 that can be equipped with CDC electromagnetic suspension system." Fan Xing emphasized when introducing the product strength of the new car. At the same time, Eta Ursae Majoris Feiyu Edition has added Aisin 8AT gearbox to the four-wheel drive model, and the product strength is full of sincerity.
Behind the hot sale of each product, the key is inseparable from the support of core product strength. The reason why the flying fish super-sensing chassis is highly sought after by the market mainly comes from two core advantages:
CDC electromagnetic suspension system is a necessary basic configuration for luxury cars. CDC is a good car.
Generally speaking, CDC electromagnetic suspension system (hereinafter referred to as CDC) is one of the core elements of traditional luxury car driving sense. It can adjust the damping performance in real time according to the road conditions, so that the vehicle can perfectly take into account the excellent handling and comfort when driving. The vehicles lacking CDC support often have a single driving experience and lack of adaptability and versatility in multi-road conditions. Especially under the complicated driving conditions in China, the disadvantages will be more obvious in SUV models with high center of gravity. In addition, CDC’s intelligent control algorithm can also make the vehicle suspension have high-order functions such as real-time anti-pitching, anti-nodding and anti-rolling, which is incomparable to ordinary models. Eta Ursae Majoris Flying Fish Edition is not only the only model that can be equipped with CDC within 200,000 yuan, but also lowers the entry threshold of CDC to 150,000, further reshaping the market value system.
The flying fish extrasensory chassis is not limited to CDC chassis, and the configuration is very kind.
The CDC carried by the flying fish extrasensory chassis can achieve "flying on the ground" like a flying fish through five body posture monitoring sensors, four electromagnetic shock absorbers and one controller, achieving a driving experience comparable to that of 400,000 luxury cars. The vehicle head-up phenomenon can be reduced by 36%, the braking nodding situation can be weakened by 30%, and the anti-roll ability and isolation performance can be improved by 5% and 40% respectively. The overall suspension comfort is improved by 30%, which truly achieves the luxury quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". In the era of smart cars, the global digital chassis also supports OTA upgrades, and always maintains the ultimate experience of common use and constant innovation.
Not only the CDC, but also the flying fish extrasensory chassis is equipped with advanced functions such as Soft Stop system and chassis hydraulic vibration isolation system, and the chassis configuration is far more honest than its peers. With the technology of double hydraulic mounts and hydraulic bushings, the road vibration can be reduced by more than 30% in bumpy road conditions. In addition, the Soft Stop system, which can accurately adjust the suspension damping according to the braking deceleration, restrain the braking nod and greatly optimize the NVH performance, the Eta Ursae Majoris Feiyu version of the chassis will realize a comfortable and luxurious experience like "magnetic levitation".
On the power level, in addition to the original 2.0T+7DCT motion, Eta Ursae Majoris Feiyu Edition is newly equipped with a new power combination of 2.0T+ Aisin 8AT. Among them, the 2.0TGDI turbocharged engine has won the title of "Top Ten Engines of China Heart", which can produce super power output with maximum power of 192kW and maximum torque of 400N·m, while Aisin 8AT gearbox has better shift smoothness and fuel economy. With the functions of flying fish extrasensory chassis and full-scene intelligent four-wheel drive system, it will bring users a comprehensive upgrade, enjoyment and better driving experience.
Eta Ursae Majoris Feiyu Edition also leads its peers in intelligent driving. Its L2.9 intelligent driving assistance system has 21 ADAS functions including ACC/AEB/FCW, and 11 advanced intelligent driving functions including high-speed pilot NOC and AVP autonomous parking service, which greatly reduces the driving burden of users.
It is worth noting that, in addition to the comfort upgrade in the "three big pieces", the new car is equipped with a brand-new 20-inch polished wheel hub, and at the same time supports the dual massage function of the main driver and the co-driver. The Eta Ursae Majoris Flying Fish Edition truly achieves the luxury and equal rights, so that the "stable comfort" can be enjoyed by the whole people.
The 400,000-class smart luxury flagship SUV will surely set off a new round of "luxury equality" movement.
As the first strategic vehicle in Starway 2.0 era, Eta Ursae Majoris has been shouldering the heavy responsibility of "market breakthrough, brand breakthrough and user breakthrough" since its birth. This star model with global vision, global standards and global quality has not only set off a market frenzy in China, but also been widely recognized by overseas markets, forming a "BBE(EXEED)" market structure. Eta Ursae Majoris Feiyu Edition will further deepen luxury equality, fully realize comfort upgrade and super species re-evolution, which will surely meet the expectations of users all over the world and lead Xingtu to a better future. (Photo: provided by Xingtu Automobile)