After "Fifty Kilometers of Peach Blossom House" was broadcast in the first season, the awkward social interaction between Song Dandan and young people triggered a heated discussion. Since the second season of "Fifty Kilometers of Peach Blossom House" was broadcast, Eric Wang has become the only guest who has been shut out by Song Dandan. The life scene with the nature of the workplace has been constantly enlarged under the lens, and the misplaced intervention of the concept of the order of the young and the old has finally staged a situation of "countless minutes of embarrassment" led by Song Dandan. The high-density stalk-making ability and variety scenes in Taohuawu are even compared to the replica of Flowers and Teenagers 2, which will once again push Song Dandan, as the focus figure, to the forefront.

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"Nine Minutes of Awkwardness in Peach Blossom House" was pushed to the hot search, and Song Dandan became the storm point of this embarrassing incident.

To put it simply, the second season of "Fifty Kilometers of Peach Blossom House" was initially made like a meeting for newcomers to the workplace. This season’s program not only involves performance appraisal, but even "democratic voting" to send the guests with the lowest contribution value to the uninhabited island.

The life scene with the nature of the workplace has been constantly enlarged under the lens, and the misplaced intervention of the concept of the order of the young and the old has finally staged a situation of "countless minutes of embarrassment" led by Song Dandan.

The high-density stalk-making ability and variety scenes in Taohuawu are even compared to the replica of Flowers and Teenagers 2, which will once again push Song Dandan, as the focus figure, to the forefront.

△ Image content: Song Dandan forces everyone to dance in groups.

Song Dandan’s condescending speech with elders’ color was criticized for "selling the old by leaning on the old", including the bonfire party arranged by force in the program and the social terrorism activities from women’s group dance to group dance, but there were also criticisms on the understanding of the intergenerational gap between Song Dandan and young people, the recognition of efficient communication, and the push-pull vague speech of other guests (except Eric Wang).

△ Image source: Weibo User Comments

As early as the first season, Song Dandan’s awkward social interaction with young people triggered a heated discussion. The appearance of Eric Wang this season exposed the social problems of Song Dandan and other young guests. Eric Wang, who has received much attention and controversy because of ipartment, can be regarded as a "model" with strong personal will and self-persistence. Since the second season of "Fifty Kilometers of Peach Blossom House" was broadcast, Eric Wang has become the only guest who has been shut out by Song Dandan.

Obviously, under the social norms embedded by the concept of the order of the young and the old as the underlying logic, it is not simple for the younger generation to balance truth and confront paternalistic authority in a discourse circle full of workplace meaning, but in a collective community basically composed of young people,Paternalistic speech and subjective intimacy can not simply be attributed to the intergenerational gap.

Transferring the truth and keeping it true

The real boundary in the collective discourse circle

In the collective community,Transferring the truth becomes a kind of safety fence for self-protection.

Song Dandan’s paternalistic speech and performance-oriented program arrangement made this variety show a career test. This also means that young guests are bound to face a difficult choice: one is to disobey parents’ authority but be criticized. For example, Li Xueqin suggested that everyone should not rob the job, and Song Dandan immediately refuted and criticized it after a reasonable division of labor; The other is to transfer one’s true thoughts to conform to the group norms led by Song Dandan.

Obviously, most of the guests chose the latter. In fact,In the situation of collective expression or even collective aphasia, surrendering the truth becomes the best measure to escape the pressure. By surrendering the truth, the guests create their own security boundary.However, the security boundary shaped by individuals themselves is weak and narrow, which can’t withstand the impact and blow from the top pressure, and even further encourages the overlooking from the top.

△ Image source: Weibo User Comments

Obviously, transferring the truth is not an effective and reasonable way of collective discourse expression.In pushing and pulling, it not only intensifies the contradiction itself, but also wears away the power that really dares to refuse.In the presentation of the program, the real voice needs two factors, one is the absolute authority and the confidence given by the authority, the other is the paid warmth and collective voice without the authority.

As an old guest who has participated in the first season of the program, Song Dandan is carrying a kind of overlooking psychology of "I have more experience", and her paternalistic authority and the intervention of leadership thoughts are more reasonable to promote the attitude of "I should lead the overall situation". At the same time, it is obvious that the newcomers who just met can’t gather quickly and form a consistent resistance strategy in a short time, which also makes Song Dandan’s voice more and more intense while other guests can only listen to the arrangement.

△ Image content: Song Dandan proposed to hold a party.

It can be seen that the group norms of respecting elders and giving priority to experience in the program have become a chain that binds young guests, and the blade behind it is constantly wearing away and consuming their true selves.

On the surface, it is Song Dandan’s criticism that makes others breathless.Behind it, it profoundly reflects the helplessness of other young guests in the face of paternalistic authority and the reluctance to surrender the truth and conform to the norms.

Some netizens even commented that "if it is quiet, it will be different."

△ Image source: Weibo User Comments

Through the embarrassing nine minutes, we can see,In the collective discourse circle, the real boundary always gives way to the existing social norms or those shaped and formed by others to a certain extent.As the only Eric Wang who firmly refused Song Dandan’s arrangement, he won the applause of other guests, but others still couldn’t escape the arranged bonfire party and group dance.

What needs to be broken from transferring the truth to maintaining the truth is not only the shell of self-protection, but also the iron wall formed by existing norms.

Fuzzy intergenerational gap

True paternalistic authority

Undeniably, paternalistic authority is vividly interpreted in Song Dandan. The unspoken "I’m good for you" is vividly presented in Song Dandan’s lecture hall on marriage experience and life principles.

In the program, Song Dandan tells his own experience, which is classified as inferiority complex. namely"People’s strong inferiority complex will make you very rude inexplicably, so when someone is rude to me, I think he must be too inferior."

△ Image source: Song Dandan’s inferiority theory

It is naturally inappropriate to discuss this truth out of context, but in the collective community dominated by Song Dandan at that time, some netizens could not help but put this truth in the existing relationship, seeing it as a way for Song Dandan to establish and maintain its own authority, and even slightly smacked of PUA.

For example, "Li Xueqin was rude to me, so Li Xueqin felt inferior".

Regardless of whether the logical transformation from "inferiority leads to rudeness" to "you are rude to me, so you feel inferior" is smooth or not, such truth and expression actually contain hidden authoritarian ideas and commanding consciousness.

When forming a new collective, establishing authority is the first task of such elders. At the same time, the formation of Song Dandan’s natural leadership situation also proves that the establishment of authority is unnecessary. In the "inferiority theory" she conveyed,I am also rationalizing my psychological burden and strengthening the personality trial of "inferiority" that the younger generation needs to bear for being rude to her.

This proves that,Long-term paternalistic authority has become a habit and a matter of course, spreading around like cells integrated into capillaries.

△ Image source: Weibo User Comments

However, it is obviously inappropriate to blur such behavior with forced guidance into an intergenerational gap. Even from the idea of "for everyone’s good",Song Dandan’s self-identity and self-dedication, which obviously bears the imprint of the times, will inevitably hit a wall in the social circle dominated by the younger generation.

For example, in the part of holding a bonfire party and performing a program, the problem is not only that singing and dancing is no longer the first choice for the younger generation to break the ice, but also the oppressive feeling that Song Dandan forcefully tied others together on the grounds of "group building".The friction behind this and the audience’s anger were not that Song Dandan proposed to hold a bonfire party, but forced others to participate in it.

△ Image content: Dylan, Li Xueqin opposed the bonfire party

If surrendering the truth is the self-protection and compromise of the younger generation in the face of paternalistic authority, thenIt is Song Dandan’s responsibility to build his own authority blindly in dealing with young people.

In the collective life composed of young people, it is the correct starting point to integrate into dialogue. Equating experience with life experience, and molding one’s absolute authority on this ground is actually to further widen the intergenerational gap, and also to throw off the responsibility that one should bear in integrating into the new social rules.

It is much simpler to simply export ideas than to change behaviors. Song Dandan chose to form a collective around himself by creating authority. On the one hand, he was afraid that the patriarchal ideology in the traditional concept would be impacted and his position would be impacted. On the other hand, he was afraid that he would be difficult to integrate into the collective formed by young people.

Obviously, the generational divide cannot be a shield for paternalistic authority, and the gap that has already formed also needs to be changed by the elders.

Light produces shadows, but shadows follow light. Listening and dialogue can win the recognition of the younger generation more than instilling stories.

△ Image content: Song Dandan criticized everyone

Beyond parental authority and intergenerational conflict

Can you spy on an intimate relationship?

Song Dandan’s speech drew the audience back to "Family with Children" overnight, showing a kind of intimate relationship between mother and child/mother and daughter that she wanted to build.

Song Dandan was given an intimate perspective on the childhood filter with children at home, but after too oppressive "doting", intimate relationship became another generation term of suffocation.

In such a dialogue and exchange, the oppressive and compulsory export of the concept of elders makes the intimate relationship give way to the superficial discipline and conflict.But what is undeniable behind it is the goodwill from the perspective of self.For example, the initial intention of Song Dandan’s proposal for the party was to quickly narrow the distance between the guests, but there was a deviation in the choice of ways.

△ Image content: The initial intention of holding a party in Song Dandan

Aside from the specific realistic situation, the original intention of the elders is naturally to consider their younger generation, but the misplaced background of the times and the embedding of role identity make the original intention of the elders distorted in the process of communication.Behind it also reflects a kind of intergenerational trauma that continues in society.

Intergenerational trauma refers to the trauma that is transferred from the first generation of survivors of traumatic events to their next generation or the next generation through the mechanism of PTSD, which is manifested in excessive control or the transmission of social norms and beliefs.

When contemporary trauma becomes a microcosm of the times, elders hope to pass on their own trauma in the process of growing up, resulting in a forced discipline and output. "Fulfilling my (parents’) wishes" is a simple manifestation of intergenerational trauma.Adding what you think is right or wrong to the younger generation blindly has become a way for elders to heal their own wounds but express goodwill inappropriately.

△ Image content: Song Dandan provides marriage advice to Dong Xuan.

However, the intimate relationship without the connection of blood and kinship in the program obviously cannot quickly run into the contradictions brought about by the intergenerational gap. The expression of intimate relationship will inevitably give way to the community with interest attributes.

This also shows that when the intimate relationship with self-awareness of elders is rejected, we should reflect on whether it is in line with the public interest in the process of establishing intimate relationships. Simply put,The intimate relationship formed by Song Dandan’s self-identity collides with the newly formed public community with interest attributes, and the already misplaced and untimely intimate relationship is more prominent in the conflict of interests.

The intergenerational gap is the product of the times, which is difficult to bridge in a short time, but changing paternalistic authority can make the communication of intimate relationship more open and direct. Breaking the parental filter of "I am good for you", the true colors of the younger generation are equally colorful.

(Image from the Internet)

　　

On January 8th, Aouita 11 HarmonyOS version of Zhixiang upgrade was officially launched. The car has mainly undergone four upgrades: intelligent driving upgrade, equipped with map-free NCA function that does not rely on high-precision maps; Comfort upgrade, four somatosensory optimizations; Chassis upgrade, adding Huawei iTRACK function; The rights and interests are upgraded, and the "intelligent" highest rights and interests can be enjoyed for life. Moreover, there is no price increase in the whole department, and the prices of 90-degree rear-drive version 300,000 yuan, 116-degree rear-drive version 335,000 yuan, 90-degree luxury version 350,000 yuan and 116-degree luxury version 390,000 yuan remain unchanged.

With the launch of this car, Aouita has entered the era of intelligent driving with "de-high-precision mapping", which effectively makes up for the shortcomings of the intelligent driving scheme with high-precision maps, not only solves the pain point of "following the map", but also unlocks more high-frequency intelligent driving scenes. It is reported that its urban NCA intelligent driving function will unlock more than 300 cities at one time, bringing users a travel experience of "all the country can open and all the country can open".

Thanks to the industry’s top-stream vehicle-side perception and calculation ability brought by three laser radars that are fully equipped at the beginning, Aouita 11 can land quickly without relying on the intelligent driving NCA function of high-precision maps. Aouita 11′ s intelligent driving system integrates the Road Topology Reasoning Network (RCR) and the industry’s first GOD network to build real-time road information, identify all kinds of obstacles sensitively, and improve the safety of human driving and intelligent driving.

Aouita 11′ s intelligent driving system can make rapid and reasonable vehicle movement planning and path planning, and its driving style is more "human-like". In case of repairing subway, tidal lane, temporary road changes caused by traffic control and other scenes, the intelligent driving system can make up for the difference of iteration period of high-precision maps, and truly drive with or without maps, and the complex road conditions will not be degraded. In response to daily commuting and self-driving cross-provincial travel scenarios, the intelligent driving system can independently choose roads with higher traffic efficiency.

Combined with user feedback, the car has also been optimized for the leg, waist, back and sitting posture of the seat, so that users can have a comfortable experience no matter which seat they are in or which sitting posture they take. At the same time, the chassis of the car is upgraded with Huawei iTRACK architecture, which can realize ultra-fine road condition perception of 10,000 times per second and real-time adjustment of torque of 1,000 times per second, so as to realize the best power output mode under different road conditions and create the best driving experience.

Huawei’s iTRACK function "makes the road smooth". Aiming at the most common speed bump scene in daily life, Huawei iTRACK accurately identifies the wheel speed fluctuation, and adjusts and controls the torque within milliseconds to achieve rapid convergence. Through the actual measurement, the wheel speed fluctuation can be reduced by 50% and the aftershock time can be shortened by 40%, thus effectively improving the comfort and safety of the whole vehicle and bringing better driving experience to users.　

The rights and interests are easy to upgrade. From now until February 29, 2024, car buyers can choose one of the following rights and interests: rights and interests 1. Users who buy cars after January 8 will be given a high-end smart driving bag worth 26,000 yuan; Second, during the activity, car buyers can enjoy the discount of paying a deposit of 5,000 yuan to offset the car payment of 25,000 yuan. In addition, Aouita also introduced more car benefits in a limited time, including: the first car owner’s lifetime three-electricity warranty; 6000 yuan replacement subsidy; Give away the intelligent fragrance system; The down payment starts from 42,000 yuan, and the full-term ultra-low interest financial concessions.

Upstream news Wu Jian

Editor: Wang Xinyu Editor: Kevin·Z Audit: Lei Zhao

　　My mother, my grandmother, and their two generations of married women, all together, are those things of mother-in-law and sister-in-law, all kinds of spit, dissatisfaction and gossip. In our generation, middle-aged girls got together, and all the objects of spitting became their own babies. The middle age here has nothing to do with age, especially the mothers whose children go to middle school.
　　It’s okay for children to go to elementary school, it’s not too expensive for mom, and friends circle can occasionally see sunbathing babies. Even if there is some disharmony, mothers can laugh it off in a teasing tone. Since Eva entered junior high school, her painting style has reversed. Parent-child relationship has encountered unprecedented tension in the cold winter.
　　The sunshine is just right, and the breeze is not dry. on the boulevard, a park near a middle school, is crowded with middle-aged women. Waiting for the children’s gap, they came to a "complaining conference." A crackling, crazy output, comparable to the live broadcast of the dissatisfied wife.
　　"My boy, now in high school, is a bully! Why don’t you fight? I still can’t beat him! " Mother Li patted her knees with indignation, as if to take a picture of her disappointing son and hang it up for public display. Next to Zhang’s mother, she nodded: "It’s true that it’s early to hit the child. I can’t beat my son now."
　　"Ah, you this calculate what, my princess is a difficult to serve! As soon as I got home, I knew it was hard to talk to her with my mobile phone. We are both disgusted now. " Mother Wang shook her head and sighed. Where is the little princess who used to be good at singing and dancing and often danced in her circle of friends? "You this is nothing, my family that is really a little ancestor, don’t do homework, don’t tidy up the room, play games, and talk back! Threatening me at every turn. " Cao’ s mother looked helpless and had a full face of "life without love".
　　The sense of the picture is coming. A group of middle-aged women are sitting together. At this moment, they are comrades-in-arms in the same trench and partners who talk to each other-complaining partners. Everyone’s face says, "I’m too difficult." Their expressions are colorful, from anger to helplessness, from sighing to wry smile, just like a living picture of parents.
　　"Now the child zha? Eat, drink, serve, and always give us a slap in the face. When we were young, how could we be so worried? " Mother Liu suddenly launched a philosophical thinking, and her eyes flashed with beautiful memories of the past. Mother Chen took over the conversation, as if she had returned to that obedient era: "Yes, at that time, our parents were uncompromising, so how dare they not listen."
　　A wave of memory killings, a bitter memory, and a gnashing accusation …
　　The school bell rang at the right time, ending this "complaining conference". Mothers got up one after another, quickly switched to another mode, put on a smile and walked over to the children. With the output just now, some of the emotional garbage has been dumped, and mothers can fight against the sky and face the pieces of life with great energy.

□ Zhang Chunmiao

　

Text: the sound of trees and grass in the forest

　

Proofreading: Chao Gan/Editor: Guo Licheng

　

Houston, an American city no stranger to China, is well-known for its rocket team and space city. People are deeply impressed by its developed petrochemical industry, staggered pipelines and busy factory ports.

　

There are more than rockets and oil behind Houston’s prosperity.

　

(Photo: shutterstock)▼

　

　

But to say that Houston’s most prosperous industry, it has to be the following:

　

The annual output value is as high as $14 billion, more than 90,000 people go to work, and many top medical institutions and researchers gather. By the way, one of the largest medical complexes in the world supports a quarter of Houston’s hotel business.Dezhou medical center.

　

Texas Medical Center "supported" a city on its own.

　

(Photo: Yitu. com) ▼

　

　

This achievement of Texas Medical Center was not achieved overnight, but was a leader in the industrial transformation of the United States for decades. Due to the large number of well-known hospitals gathered here, the supporting medical equipment, industry exhibitions, health consultation and other industries have also developed.

　

Compared with today’s depressed Great Lakes rust belt, Houston is still full of vitality.

　

Industrial explosion in the aging era

　

Houston’s success in the pharmaceutical industry, on the one hand, benefits from the strong strength of universities, scientific research and talents, but as an industry, the most fundamental reason for its rise is stillFundamental transformation of social population structure.

　

76 million people were born in the "baby boom" in the United States from 1945 to 1964, and the average age of the American population has been rising since then. Despite the continuous immigration supplement, compared with the obviously increased elderly population, the incidence of a series of diseases such as diabetes, cancer and Alzheimer’s disease is bound to increase, and the pharmaceutical market is bound to expand.

　

The baby boomers are getting old.

　

Directly raised the average age of the American population ▼

　

　

Aging is not exclusive to Europe and America.With the inevitable trend of economic development and fertility decline, China is no exception.. Moreover, China people’s awareness and demand for health are also obviously improving, which can be seen from the financial market: in the past 20 years, the pharmaceutical and biological industries have increased sevenfold, ranking among the top five in all industries; The scale of biomedical ETF(512290) is also rising step by step.

　

The pharmaceutical and biological industries are growing rapidly ▼

　

　

Biomedical ETF▼

　

　

In the age of aging, diabetes and obesity have become a problem that almost everyone has to face. At present, there are about 537 million people with diabetes in the world aged 20-79. Nowadays, the sale of all kinds of sugar-free drinks and foods on the market is a manifestation of people’s worries.

　

The treatment of diabetes, a chronic disease, is a worldwide problem. Otherwise, there will be no so-called "ancestral secret recipes" flying all over the sky. However,The emergence of GLP-1 drugs will be a blessing for patients..

　

GLP-1 (human glucagon-like peptide -1) is a protein secreted by human intestinal cells, which can promote human insulin secretion. However, GLP-1 secreted by human body is easy to be decomposed by other enzymes, and will not act for a long time. Then, if we improve the structure of GLP-1 so that it is not easy to be decomposed, won’t it promote insulin secretion for a long time and treat diabetes?

　

▼

　

　

Science magazine listed the related research of GLP-1 as the top ten scientific breakthroughs in 2023.Among them, the most famous drug is undoubtedly Smegliptide, which has occupied half of the field of diabetes..

　

(Note: At present, this drug is only approved for the treatment of diabetes in China, but it has not been approved for weight loss! )

　

Smegliptide also shows great potential in the prevention and treatment of Alzheimer’s disease, nonalcoholic hepatitis, cancer and kidney disease, and it is quite aspirin-like "cure all diseases". In October last year, after Novo Nordisk announced the "positive experimental results" of smegliptide in the treatment of diabetic nephropathy, the share prices of many dialysis manufacturers fell. And this story has happened many times in the medical field.

　

The announcement shows that the efficacy of smegliptide has reached the expectation.

　

Therefore, the experiment was terminated early ▼

　

　

Lilly, a pharmaceutical giant, was originally a small company, but relied on its keen sense of smell to take the lead in obtaining insulin patents and monopolize the global market. However, in the 1980s, Novo Nordisk insulin injection pen went on the market, and this convenient and easy-to-use product sold well when it went on the market, which opened the era of hegemony in the diabetes drug market.

　

All these remind people that technology is constantly reshaping this market.An innovative achievement may create a new giant.; Another case is the wave caused by the listing of oral version of smegliptide in China in early 2024.

　

The oral version is also only approved for diabetes treatment.

　

Not approved for general weight loss!

　

(Photo: National Medical Products Administration) ▼

　

　

Massive capital investment and endless new achievements have created a vibrant biomedical industry today. In the past few decades, China, the fastest growing economy in the world, actually has a long-term shortcoming in the biomedical industry.Can you make up this short board?

　

China medicine, difficult to move forward.

　

Taking medicine when you are sick is something that everyone has to experience. However, the expensive drug price has become a pain in patients’ hearts. The dilemma in Dying to Survive may happen to each of us.

　

The reason why the drug price is so high is related to the current high cost of drug research and development:10 years, 1 billion dollars. For a long time, the pharmaceutical industry has been dominated by a group of large multinational pharmaceutical companies. On the one hand, it has high research and development costs and technical barriers. On the other hand, monopoly status means strong pricing power. Such a market situation has created amazing profit margins for large pharmaceutical companies: in 2023, the annual sales of smeagoutide reached $21.142 billion.

　

Novo Nordisk Meglumine Peptide Related Products Financial Report ▼

　

　

The pharmaceutical industry in New China originated from the eldest son of the Republic medicine-Shijiazhuang Huabei Pharmaceutical FactoryThe first batch of domestic penicillin in China was born here. However, due to our late start and weak foundation, we have never had any industrial advantages except for traditional Chinese medicine products with local characteristics for a long time. When foreign pharmaceutical companies with strong R&D strength and mature business model enter China, they are like wolves in the flock. If they don’t catch up, the pharmaceutical market of more than one billion people will be completely lost.

　

Chinese medicine is a symbol of moderns in Shijiazhuang ▼

　

　

At that time, China’s R&D ability was very weak, so we could only start with the production of basic raw materials for drugs. The ingredients of the raw materials are fixed, and the production process is relatively mature. As long as you are willing to do it, you can produce products. But the middle and lower reaches of this international industrial chain can receive a large number of orders only because of low labor costs. Moreover, the technological level was limited at that time, and the pollution in the production process was very serious.

　

This is obviously not a long-term solution. The vast market of all kinds of new drugs attracts China enterprises. Since they can’t make high profits in developing new drugs, let’s start with generic drugs and get a slice of the huge market first. Nowadays, many backbone enterprises in the pharmaceutical industry in China (such asHengrui Pharma, the heavyweight stock of biomedical ETF), it is in these two waves that the initial accumulation has been completed and it has moved to the upper reaches of the industrial chain.

　

From generic drugs to self-developed drugs

　

Enterprises need a certain amount of time to accumulate and precipitate.

　

(Photo: Picture Worm Creativity) ▼

　

　

At this time, the pharmaceutical industry in China has made great progress. But after all, I still follow in the footsteps of others, and I only earn a fraction of the big international pharmaceutical companies. If you really want to gain a foothold in the biomedical industry, you need to come up with your own things and change the old thinking and industrial model as a whole.Only by thoroughly remoulding oneself can we really grow up.

　

It is not only an economic and commercial issue to enlarge the local pharmaceutical industry. Even in the era of high globalization, the regional differences of health problems in different countries need the developed biomedical industry in their own countries.

　

For example, the Texas Medical Center mentioned at the beginning

　

Has the largest cancer center in the United States

　

(Photo: MD Anderson)▼

　

　

For example, due to the differences of environment and living habits in different countries, the incidence of cancer, the big health killer in the aging era, is different in different countries. The incidence of lung cancer and nasopharyngeal carcinoma in China is obviously higher than that in Europe and America, and esophageal cancer patients account for half of the world. Only by establishing an independent biomedical industry system can we better provide targeted treatment for patients.

　

Make your own medicine

　

Cancer, in most people’s minds, is equated with terminal illness. But the progress of modern medicine is enough to make this an old yellow calendar.

　

One of the major difficulties in cancer treatment is that cancer tissue has a strong ability to deceive, and it will "hide" itself under the guise of the identification mechanism in the human immune system to prevent cannibalism. In other words, if drugs can be used to "remind" the immune system and "catch the mole", it can play a role in preventing and treating cancer.

　

"There is a mole, terminate the transaction."

　

(T cells surround identified cancer cells)

　

(Photo: NICHD/J. Lippincott-Schwartz)▼

　

　

Research in this field has been carried out for decades, among whichPD-1/PD-L1 has attracted much attention from scientists.. Cancer cells will suppress T cells through this in vivo inhibitor, making it think it is a "friendly army". Scientists have developed drugs to block the inhibitory signal pathway between T cells and tumor cells, so as to "restart" the human anti-cancer mechanism.

　

Microscopically, PD-L1 positive lung adenocarcinoma cells

　

(Photo: wiki)▼

　

　

Such drug development requires high technology and in-depth study of human immune system. In the past, it was estimated that multinational pharmaceutical companies developed and sold high prices, and then domestic pharmaceutical companies waited for the patent period to pass a wave of imitation. However, times have changed.

　

By the end of 2023, 17 PD-(L)1 products have been approved for listing in China market, of which more than half are domestic products. In addition to PD-1 target, drugs such as PARP and CDK4/6 have also been successfully developed. Hengrui Pharma is one of the most important manufacturers in this field in China. Its biopharmaceutical products cover lung cancer, nasopharyngeal carcinoma and other high-risk cancer categories in China, and a large number of drugs are in the clinical research stage.

　

Some cancer-related drugs in Hengrui Pharma.

　

(Photo: Hengrui Pharma) ▼

　

　

But at present, the human response rate of PD-(L)1 drug is not high enough, and scientists are still improving it.

　

Since antibodies can recognize tumor tissues, people naturally think: Can you directly use it with chemical drugs to accurately find cancer cells and give him a "total annihilation"? After all, no matter how hard you work, you are afraid of a kitchen knife: no matter how tough a cancer cell meets a high dose of chemical drugs, it will only disappear.

　

Schematic diagram of the action mechanism of antibody-coupled drugs

　

(photo: ADCREVIEW)▼

　

　

This is antibody-based coupled drugs (ADC), which is one of the main anticancer drugs at present.. The principle is simple, but there are many difficulties in research and development: how do protein primers connect with "toxins" that attack cancer cells? How to ensure that you don’t play your medicine too early on the way to the "enemy camp"? How to "exit" in case of entering normal cells of human body? As a result, ADC drugs with complex structures have become research and development black holes. Once the research and development fails, it is difficult to find out which link has a moth.

　

How to design the parts of antibody conjugates

　

It is a big problem to maximize the drug effect ▼

　

　

In the past, this was the natural technical moat of large multinational pharmaceutical companies, which could greatly increase the price of drugs; But now, this is still the stage for China pharmaceutical companies to show their fists:At the end of 2023, BL-B01D1, an ADC dual-antibody drug for lung cancer and breast cancer, was developed by Bailey Tianheng, which set a record for China drugs to go to sea. Successfully went to sea with a down payment of $800 million and a potential price of $8.4 billion..

　

China’s biomedical industry has not only quickly caught up with the world-class phalanx, but also achieved a leading position in some fields.

　

Bai Li Tian Heng represents China Biomedical Haoheng.

　

(Photo: Bai Li Tian Heng) ▼

　

　

Both PD-1 and ADC use drugs to enhance the immune cell ability of human body or kill cancer cells. Then, directly enhancing the recognition ability of human immune cells can also achieve anti-cancer effect? It sounds like science fiction, but it has been realized in reality: using genetic engineering technology to inject receptor genes that can recognize the corresponding tumor cell antigens into immune T cells, so that they can accurately identify cancer cells. This is the CAR-T cell therapy technology.

　

Process diagram of CAR-T cell therapy technology

　

(Photo: MUSC)▼

　

　

At present, CAR-T is mainly used for the treatment of hematological cancers, including well-known leukemia. There are only ten models on the market in the world, and China has four models, including Regiosai injection of Wuxi PharmaTech, which is heavily held by biomedical ETF. In addition to the treatments already on the market,There are hundreds of CAR-T therapies being developed in China, the largest number in the world..

　

China’s bio-pharmaceutical industry, which once could only follow the big international pharmaceutical companies, has finally grown up.

　

Reggiorense injection is the second CAR-T product approved in China.

　

It is also the first CAR-T product of Class 1 biological products in China.

　

(Photo: Wuxi PharmaTech) ▼

　

　

The overall progress of this industry is inseparable from the joint efforts of this huge industrial chain. The listing of any drug requires sufficient clinical trial evidence and approval of relevant departments. For a long time, the approval speed of new drugs and new medical devices in China is slow, and a large number of drugs to be approved often pile up. In the high-speed development of drug research and development track, any time delay will miss business opportunities.

　

Since August 2015, the State Council issued the Opinions of the State Council on Reforming the Examination and Approval System of Medicines and Medical Devices, and a series of reform measures have been introduced one after another. In 2019, the newly revised Drug Administration Law established the MAH system for listed licensors, which mobilized the enthusiasm of more new drug research and development. The response of the market and industry is also extremely rapid, and various breakthroughs of biomedical enterprises in China have emerged in succession.

　

The core of MAH system is to separate drug marketing license from drug production license.

　

Allow pharmaceutical production enterprises, R&D institutions or researchers.

　

Become an independent drug marketing license holder

　

(Photo: Drug Administration Law) ▼

　

　

Go out to sea and look to the future.

　

The breakthrough in the related fields of innovative cancer drugs is only one aspect of the rapid progress of the biomedical industry in China. With the deepening of people’s cognition, medicine is more than just taking medicine to see a doctor; The future medicine will be a whole from genes to society. The biomedical industry in China is also making all-round progress.

　

Biomedicine in China is making efforts.

　

(Photo: Yitu. com) ▼

　

　

Since the 21st century, people have made many breakthroughs in cancer treatment. But no matter how to treat it, it is a process of suffering for patients. It would be best if it could be prevented.

　

At present, the human papillomavirus vaccine (HPV) is the only vaccine that has an obvious preventive and therapeutic effect on cancer (cervical cancer). Originally, it was expensive and all of it relied on imports. Many cities were in short supply and even went to Hong Kong to fight. nowDomestic bivalent HPV vaccine has been put on the market, and the cost of vaccination has been greatly reduced..

　

Bivalent HPV vaccine independently developed and produced by watson biological.

　

A needle costs less than 400 yuan.

　

(Photo: released by Kunming) ▼

　

　

People’s recognition of domestic vaccines is real.Zhifei Bio and watson biological held by Biomedical ETF.They all rely on relevant vaccine products to achieve good results in the capital market. It can be expected that this market will continue to grow after the domestic nine-valent vaccine is listed around 2025.

　

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Under the constant technical update,The pharmaceutical industry will continue to reshuffle and opportunities will continue to emerge..

　

An unprecedented wave of aging has arrived, and the biomedical industry with long-term sustainable development potential is undoubtedly the biggest outlet under this trend. Houston Medical City has proved to us that this industry has unlimited potential and long-term stability, and it is also a great opportunity for the city to realize industrial transformation. For individual investors, this is a win-win choice to support national health and obtain stable investment income; For practitioners, the market is changing with each passing day, and there are many opportunities but fierce competition.

　

To win the hard bones in the field of medicine, we need to unite from policy to market, as well as various therapies and all directions. Various fields with great prospects will gradually merge into one. It should be only a matter of time before China has its own world-class medical center.

　

Swipe up and down to view references:

　

Arnold, C., Webster, P. 11 clinical trials that will shape medicine in 2024. Nat Med (2023).

　

Chau, C.H., P.S. Steeg, and W.D. Figg, Antibody-drug conjugates for cancer. Lancet, 2019. 394(10200): p. 793-804.

　

Hao
MM, Stamp LA. The many means of conversation between the brain and the
gut. Nat Rev Gastroenterol Hepatol. 2022 Dec 14. doi:
10.1038/s41575-022-00725-4. Epub ahead of print. PMID: 36517617.

　

Hu
Y M , Guo M , Li C G ,et al.Immunogenicity noninferiority study of 2
doses and 3 doses of an Escherichia coli-produced HPV bivalent vaccine
In Girls vs.3 Doses in Young Women [J]. China Science: Life Sciences English Edition, 2020, 63(4):10.

　

Lu
Z, Chen Y, Liu D, et al. The landscape of cancer research and cancer
care in China. Nat Med. 2023; 29(12):3022-3032.
doi:10.1038/s41591-023-02655-3.

　

Majzner
R G , Mackall C L .Clinical lessons learned from the first leg of the
CAR T cell journey[J].Nature medicine, 2019,
25(9):1341-1355.DOI:10.1038/s41591-019-0564-6.

　

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A, Hinder M, Dodel A, Gassmann O, Hartl D. Investigating the origins of
recent pharmaceutical innovation. Nat Rev Drug Discov. 2023
Oct; 22(10):781-782. doi: 10.1038/d41573-023-00102-z. PMID: 37407752.

　

Wiener CM, Wang Qing, Yin Kanhua. "From gene to society" —— Design logic and implementation process of the new curriculum system of Johns Hopkins University School of Medicine [J]. Fudan Education Forum, 2012 (3): 7. DOI: 10.3969/j.ISSN.1672-0059.2012.03.

　

Zheng
J , Xie Y , Ren L ,et al.GLP-1 improves the supportive ability of
astrocytes to neurons by promoting aerobic glycolysis in Alzheimer’s
disease[J].Molecular Metabolism,
2021:101180.DOI:10.1016/j.molmet.2021.101180.

　

Li Wenshuo. Medical Industry and Urban Renewal: the Transformation Road of Pittsburgh, an American Industrial City [J]. Qiushi Journal, 2017,44 (6): 7. doi: CNKI: Sun: qsxk.0.2017-06-022.

　

Li Zhenying. On the transformation strategy and policy of Pittsburgh, the American "Steel Capital" [J]. Journal of Quanzhou Teachers College, 2009 (03): 82-86. DOI: 10.3969/j.ISSN.1009-8224.2009.03.016.

　

Pan Wenzhuo, Cao Yongkang. Historical investigation of urban renewal in the United States-taking Pittsburgh as an example [J]. 2019.

　

Ye Xiaozhen, Shao Jiaqing. Progress in clinical application of smegliptide [J]. Chinese Journal of Diabetes, 2022,14 (Z1): 1-8. DOI: 10.3760/CMA.J.CN115791-20220721-00353.

　

Yin Junxiang,. High-tech Park Leading Regional Economic and Social Development —— Development Experience and Enlightenment of Texas Medical Center in the United States [J]. Outlook of Global Science and Technology Economy, 2015,(07).

　

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2023
BREAKTHROUGH OF THE YEAR. Retrieved December 14, 2023 from
https://www.science.org/content/article/breakthrough-of-the-year-2023

　

* The reference to individual stocks is for reference only and does not constitute investment advice.

　

* The content of this article is provided by the author and does not represent the position of the Earth Knowledge Bureau.

　

Cover: Yitu. com

　

END

　

　

　　[car home Information] The five-day losing streak ended, and the domestic auto market ended successfully in 2021. As an annual review and summary, car home continued to launch the "Inventory 2021" series, deeply disassembling the annual answers of major brands. The first issue of "Inventory 2021" focuses on China brand, and reviews with you the high-quality report card of China brand, whose market share reached 40% for the first time in 2021.

　　Note: The analysis of "Inventory 2021" series is all based on the insurance sales data of new cars of China Insurance Regulatory Commission.

　　Sales rose by 26.5%, with a market share of nearly 40%.

　　In 2021, the domestic sales of new cars reached 21.3436 million, ending the five-day losing streak and increasing by 6.33% year-on-year. Among them, the sales volume of China brand new cars reached 8,464,400. After four consecutive years of decline, the headwind turnover rose by 26.5% year-on-year, and the market share reached 39.66%, which was the best achievement in history. Previously, the market share of China brand cars exceeded 30% for the first time in 2016, and has been hovering around 33% ever since.

　　New energy to help overtake 40% is not a dream.

　　SUV is still the dominant category of China brand cars, with annual sales of 4,596,800 vehicles, accounting for 54.3% of China brand new cars, and accounting for 46.8% of the entire SUV market, more than twice that of Japanese SUVs and German SUVs; The annual sales volume of cars is 2,924,700, accounting for 29.1% of the whole car market, slightly lower than that of German cars and higher than that of Japanese cars.

　　Why did China brand cars turn over against the wind? The answer is the continuous expansion of new energy vehicle consumption.

　　In 2021, the monthly sales volume of China brand fuel vehicles has been below 500,000, but new energy vehicles have continued to grow, especially pure electric vehicles. In 2021, China brand pure electric passenger cars sold 1.92 million vehicles, accounting for 80.3% of the total domestic pure electric vehicles; Plug-in hybrid vehicles sold 389,000 vehicles throughout the year, accounting for 71.1% of the corresponding market. China brand has been firmly established as the "home position" of domestic new energy vehicles.

　　The continuous growth of new energy vehicle sales has changed the product pattern of China brand cars. In 2021, the sales of pure electric vehicles accounted for 22.7%, which broke through 20% in June, and then increased all the way, reaching more than 30% by the end of the year. In the whole year, the new energy utilization rate of China brand passenger cars reached 27.3%, which is a very high proportion. The activity of the market has inspired the optimism of forecasting institutions. The Association has set the sales volume of new energy passenger cars at 5.5 million in 2022, and doubled it on the basis of 2021.

　　Brand Top 20: two new forces enter the list WEY/ Pentium/BAIC exits.

　　Let’s look at the most watched brand rankings. We have listed the annual Top 20 list of China brands (Friendly reminder: The following list is worth your more attention.), the annual sales of these brands are basically above 100,000 vehicles.

　　According to the market scale, it is roughly divided into three echelons: the first echelon is five head brands with annual sales of more than 700,000 vehicles, followed by Geely Automobile, Changan, Wuling Automobile, Haval and BYD; The annual sales volume of the second echelon is more than 200,000 vehicles, and there are seven brands including Chery, Roewe, Guangzhou Automobile Chuanqi and Hongqi. The sales volume of the third echelon is 90,000-200,000 vehicles, including 8 brands such as Euler, Jetway, dongfeng fengshen and Guangzhou Automobile Ai ‘an.

　　Judging from the rising trend of various brands, BYD, Euler, Tucki, LI and Weilai all increased by more than 100% annually, among which Tucki increased by more than three times and LI nearly doubled. Regrettably, among the three new head forces, Weilai, who made the earliest effort and delivered the earliest mass production, did not make the list, ranking only one place in the 21st.

　　As a result of the annual brand qualifying competition, the three leading new car-making forces made great strides forward-Tucki ranked 18 th and advanced 123 places; LI ranked 19 th and advanced 10 places; Wei Lai ranked 21st, advanced 3 places, and Euler also advanced 10 places. If there is progress, there will be progress. In 2020, Qichen, Pentium, Jianghuai, WEY and BAIC, which ranked in the last five on the Top 20 list, fell out of the list in 2021, which is exactly what the waves behind the Yangtze River pushed forward.

　　Let’s open the transcripts of the top students below.

　　　5 major head brands are detailed.

　　　Geely Automobile: the only China brand with over one million yuan.

　　The annual sales volume of Geely Automobile is 1,052,600 vehicles, which is 4.55% higher than that of 2020. It still maintains the position of the first brand in China, and it is also the only China brand with annual sales volume exceeding one million, ranking fourth in the annual brand list. Although it is still far from Volkswagen and Liangtian, it has surpassed Nissan.

　　The best three cars sold by Geely are (|), Bo Yue and Xingrui, with annual sales of 167,000, 162,000 and 114,000 respectively, of which Emgrand’s annual growth rate reached 24.2%, Bo Yue decreased by 8.4%, and the monthly sales of Xingrui listed in October 2020 has exceeded 10,000.

　　Emgrand has been listed for many years, and derived Emgrand L, Emgrand S, Emgrand GL (discontinued) and corresponding new energy vehicles. The sales volume of Emgrand in 2021 reached 278,500, and the monthly sales volume basically remained at 20,000+.

　　In terms of power type, Geely brand is still dominated by fuel vehicles, with annual sales of 1,016,200 vehicles, while the sales of pure electric vehicles are only 26,500 vehicles, with less than 10,000 vehicles mixed, and 838 methanol vehicles.

　　If we look at the whole Geely Group, the strategies of its brands are different. For example, Lectra focuses on the young market, and the main models are basically "fuel vehicles+plug-in models" partners. Extreme Krypton focuses on the electric market. As of December, the cumulative sales volume of ZEEKR 001, the first medium and large pure electric car of Extreme Krypton, was 5,737. Whether Krypton can make Geely Group open a new world in the electric market and help Geely continue to attack Honda remains to be tested.

　　Chang ‘an: Is New Energy Left Behind?

　　Changan’s annual sales volume was 932,800 vehicles, up 14.19% year-on-year. China brand echelon ranked second, ranking sixth in the overall list, with a gap of less than 110,000 vehicles compared with Nissan.

　　Changan’s Hua Dan is Changan CS75 PLUS, with annual sales of 275,000 vehicles, which is basically the same as that of the previous year. It is the runner-up in compact SUV sales and the most taboo product of Haval H6, with the current monthly sales of 23,000+.

　　Yidong, the China brand compact car with the highest sales volume, sold more than 170,000 cars in the whole year, slightly more than Emgrand; Another compact SUV, Changan CS55PLUS, is its third-selling model, with annual sales of 141,000 vehicles.

　　UNI series sold a total of 117,000 vehicles in 2021, including 84,000 vehicles sold by UNI-T and 33,000 vehicles sold by Uni-K.. Changan UNI-V has started pre-sale and will be listed in the first quarter of this year.

　　In terms of product power types, Changan’s fuel vehicles sold 837,100 vehicles and pure electric vehicles sold 95,500 vehicles throughout the year, basically supported by a mini-car of Benben -E-Star. At present, Changan has not launched an independent new energy source, but at the end of 2021, it joined hands with Huawei, Contemporary Amperex Technology Co., Limited and Weilai to launch Aouita, a brand of "high-end intelligent electric vehicle".

　　Wuling: the low-priced car king refuses to accept it.

　　Wuling Automobile sold 930,400 vehicles annually, with a strong increase of 58.6%, ranking third in the brand list of China and seventh in the overall list. Hongguang MINIEV, like howard the duck, is not only the "hero" of Wuling, but also the annual sales king of China brand new cars, which evokes the "second spring" of the domestic mini-car market.

　　Wuling is definitely a brand that honestly carries out the low-price strategy. The annual sales of 930,400 vehicles are mainly supported by these cars. You can see it at a glance-

　　Hongguang MINIEV, with an annual sales volume of over 390,000 vehicles, surged to 46,000 vehicles in December, which is definitely half of Wuling brand; The second largest is Wuling Hongguang, with an annual sales of 194,000 vehicles; The third is Wuling Hongguang V, with an annual sales of more than 90,000 vehicles, and the compact MPV Wuling Capgemini has an annual sales of 62,200 vehicles. Three cars below 50,000 yuan account for 3/4 of its annual sales.

　　Attracted by the explosion of Hongguang MINIEV, the domestic mini pure electric market also broke out again in 2021, with more than 40 models on sale, but there is no difference between products and there is obvious convergence. Judging from the market performance, Hongguang MINIEV "has been imitated, but has not been surpassed yet", and half of the mini-car market has been eaten by Hongguang MINIEV. Except Hongguang MINIEV, no China brand car has a monthly sales volume of more than 40,000.

　　 Haval: Really don’t consider the new energy SUV?

　　In 2021, Haval achieved a sales volume of 738,000 vehicles, a slight increase of 2.34% over the previous year, lagging behind the overall automobile market, and dropped one place on the list, from the third place in the previous year to the fourth place. Haval is also the lowest annual growth rate among China brands. Considering that Harvard introduced a series of new cars named after animals in 2021, this growth rate is even more "gold content" insufficient.

　　Haval H6 is still the main force, with annual sales of 356,000 vehicles, an increase of 3.4%, accounting for almost half of the brand’s annual sales; Haval M6 sold 144,000 vehicles, down 6.4%. The annual sales volume of Haval Big Dog also exceeded 100,000 vehicles, making it one of the "three-legged" brands supporting Haval, and its monthly sales volume has exceeded 10,000, which is the earliest debut in Haval’s "Zoo Series" and the best one currently sold.

　　Haval Beast, which shoulders the heavy responsibility of brand promotion, quality promotion and tide wisdom promotion, and tries to break the existing cognition of H6, is the least H6-like model of Haval. It sold 5,662 vehicles in December shortly after its launch.

　　In fact, Haval’s main models can basically be regarded as all kinds of changes or derivatives of the new and old H6, which makes its products have various changes in appearance, and the interior/entertainment/intelligence is also extremely differentiated, but in the end, the feedback to the consumer cognition level has little differentiation. After desperately "having children", the Great Wall needs to think about how to "raise children".

　　As the main brand of Great Wall Motor, Haval has not taken any action in the field of new energy. Great Wall has also laid out pure electric vehicles in Euler and Mechanon, and laid out hybrid vehicles in WEY. Euler’s annual performance has also submitted an excellent report card to Great Wall. In the face of the lack of growth of the Harvard brand, does the Great Wall really not consider letting new energy sources "save"?　　　

　　BYD: DM-i was a hit.

　　Finally came to BYD. BYD recorded a sales volume of 720,300 vehicles in 2021, with 17,000 vehicles just behind Haval, ranking fifth in the China brand list.

　　From the perspective of monthly sales, BYD is the only brand that continues to climb. There is no trough in a year, that is, it attacks all the way. BYD is also a brand of plug-in hybrid and pure electric. In the whole year, pure electric vehicles sold 297,000 vehicles, plug-in hybrid vehicles sold 229,000 vehicles, and fuel vehicles were a minority, with only 194,000 vehicles.

　　BYD achieved a record in 2021 with the assistance of blade batteries and DM-i models. The highest sales volume of bicycles is Han, with the annual sales volume of 109,000 vehicles, ranking fourth in the annual list of medium and large cars, which is the first time that China brand cars have achieved the best results in this market segment. The annual sales gap between Han and Mercedes-Benz E-Class is 44,000 vehicles. Do you think this gap will narrow in 2022? Expand? Or fill it in?

　　Let’s set a straight face here.At present, many articles say that the annual sales volume of Qin PLUS DM-i exceeds 190,000 vehicles. In fact, this figure is the annual wholesale sales volume of the entire Qin family, including oil trucks. It is not the achievement of Qin PLUS DM-i, after all, it has only been on the market for 10 months. According to the traffic insurance data, in 2021, the sales volume of the entire Qin family was 171,331.

　　Unfortunately, as of press time, we have not been able to separate the specific sales volume of Qin PLUS DM-i, but based on the monthly sales volume, the annual sales volume should be above 80,000, and the highest monthly sales volume is close to 15,000. Therefore, the new energy sources of Han, Qin PLUS DM-i and Song PLUS should be the top three cars of BYD.

　　Although BYD ranked 5th in the whole year, its insurance sales in November ranked first in China brand, and ranked second in December. With the heavy volume of a number of new cars, especially DM-i series models, BYD’s ranking will definitely go up again next year. Anyway, Harvard is afraid it can’t stand it.

　　Pursuing victory and inciting the new market of high-end intelligent electric vehicles

　　The record of China brand in 2021, especially the rapid development of new energy vehicles, has once again sounded the drum of brand promotion. This year, China car companies seem to have found the same way: to launch a new brand with a golden spoon, which is independent from the mother’s fetus, so as to reinvent itself and create a brand-new high-end image.

　　Geely introduced Krypton, Dongfeng introduced Lantu, and Zhiji of SAIC, Salon of Great Wall and Aouita of Chang ‘an all came out in 2021, and set up a new brand, reinventing themselves and rushing to the high end-this is a highly consistent tactic of many car companies at present.

　　Most of the technical routes of these high-end new brands focus on the electric and intelligent next-generation cars, and in product strategy, they focus on high-end cars with a price of 300 thousand to 400 thousand. However, the high-end password in the electrification era and the fuel era are no longer in a thinking paradigm. So what’s the secret of winning at this new track? This is the next major proposition of China brand.

　　Editor’s comment:

　　China brands have always hated low-grade products with a market share of less than 30% and the occupation of fourth-and fifth-tier cities. However, the situation changed in 2021. Although the term "overtaking in corners" is no longer in the mainstream discourse system, the performance of China brand in 2021 seems to verify this former vision. This year, China brand made collective efforts on the new energy track, and began to seek high-end and advanced again. After the headwind, how can it continue to be born in the sun? In 2022, the answer will be given.

　　Then, we might as well make two guesses here: First, will BYD surpass Haval? Second, it has surpassed Han in lexus ES. Will it surpass Mercedes-Benz E-Class in the future? (Text/car home Wang Jingbo)

　　In 2020, under the catalysis of the epidemic, star live broadcast with goods became one of the key words of this year’s industry.

　　Since April, there have been more and more stars with live broadcasts. According to incomplete statistics, more than 100 stars, including Liu Mintao, Amanda, Zheng Shuang, Chris Lee and Z.TAO, appeared in the live broadcast room or e-commerce parties on major platforms in the recently concluded 618 Shopping Festival. And stars including Wang Han, Tamia Liu and Michael Chen have opened their own live broadcast rooms, and started to do live broadcast with goods alone.

　　From the "re-employment of dead stars" to the arrival of many stars, live broadcast with goods has gradually become a new outlet in the industry. However, what is the effect of star with goods?

　　From a little low to a craze,

　　Live broadcast with goods into a star "sideline"

　　Before this year, there seems to be a natural and insurmountable gap between live broadcast and stars. Last June, Ada had a live broadcast with goods on a live broadcast platform. During the activity, she stood with online celebrity, the head of the platform, shouting and selling goods. This live broadcast with goods made Ada board the hot search, which was followed by the ridicule of netizens.

　　At that time, the stars who went to live broadcast with goods were closely connected with the word "out of breath", so most of the stars and star teams were resistant to live broadcast with goods, and fans would feel that it was a bit low for their idols to live broadcast with goods.

　　But what I never expected was that in the past year alone, star live broadcast with goods has become a trend, and some netizens even joked that "at present, the live broadcast platform has propped up half of the entertainment circle".

　　Beginning in April, CCTV News launched a special live broadcast of public welfare goods, and CCTV hosts and artists such as Zheng Shuang and Wong Cho Lam joined in one after another. "CCTV boys" also created a good result of more than 500 million turnover in three hours; In May, Tamia Liu launched a live broadcast with goods in Taobao as the "Chief Optimization Officer of Juhua Cost-effective", and the sales in three hours reached 148 million; In June, the hit variety Sister Braving the Wind and Waves cooperated with Tik Tok, and many "sisters" in the program will appear in the live broadcast room for a total of 12 live broadcasts with goods.

　　In just one year, everyone’s attitude towards live broadcast with goods has changed so much. What do the stars really like about live broadcast with goods before they are willing to put down their posture and enter the live broadcast with goods?

　　To some extent, the "incarnation" of the stars is the result of market demand. In the past two years, the film and television industry has been hit hard, especially the epidemic situation has made the film and television winter worse, the start of the crew has shrunk dramatically, and the job opportunities of the stars have collectively decreased. The offline content is blocked, and all walks of life have turned to "online". The live broadcast of goods above the tuyere can be said to be the hottest publicity exposure at the moment, opening up a new path for the stars who are "waiting for employment". According to the Beijing News, waist artists’ income from a brand live broadcast is generally six figures, which is higher than that from participating in a variety show recording, and they can also get corresponding publicity resources, which can be described as killing two birds with one stone.

　　At the same time, e-commerce and short video platforms have also shown an embrace attitude towards the live broadcast of stars with goods, and launched a series of support policies to vigorously attract star users. For example, Taobao Live launched the "Star Start Plan" and gradually increased the intensity of introducing stars; After Tik Tok invested the resources of the whole station to make the live broadcast with goods in Luo Yonghao the first shot, it attracted more stars to join the ranks.

　　From the occasional guest promotion to the opening of the live broadcast room, the star with its own traffic enters the game, and the platform is naturally happy. Last year, only some stars who had no burden took the lead in testing the water. For example, Li Xiang changed his Weibo name to "anchor Li Xiang" and threw himself into the live broadcast craze. For example, stars such as Wong Cho Lam and Aaron Kwok parachuted into online celebrity’s live broadcast room. This year, it has become a visible trend for stars to sink and live with goods.

　　Live delivery is actually a "technical activity"

　　The reason why the platform attaches importance to the live broadcast of stars with goods is that stars can bring traffic and attention to the platform and accelerate the destruction of the circle. This year, the epidemic has also brought a big impact to the e-commerce platform. According to the data, in the latest quarterly report, compared with the previous quarter, Alibaba’s revenue fell by 7.55%, JD.COM fell by 14.3%, and Pinduoduo plunged by 39.4%.

　　As a result, Taobao Live invited 300 stars to start the tide of star goods; Poly-cost-effective, together with Tamia Liu, Jing Tian, david lee and other stars, entered the live broadcast ecology with 10 billion subsidies; JD.COM Live took the "Beijing Consumer Season" as an opportunity to invite a number of well-known hosts to bring goods in the form of recommenders. For a time, e-commerce platforms have been laid out to seize star resources.

　　The addition of stars has indeed played a role in stimulating traffic and realizing sales transformation to a certain extent. In the following table, the first show record of live broadcast of stars with goods is sorted out, among which Zhang Ting, who has been working hard in the e-commerce industry for many years, won the first place, and stars such as Yuqi Zhang, Hua Shao, Wang Han and Tamia Liu also created the first show sales exceeding one trillion.

　　However, as can be seen from the table, there are only a few stars who can take the lead, and it is not easy for most stars to do live broadcast with goods. Even if these stars bring their own traffic, it may be more fans and people who eat melons than real consumers who gather in the live broadcast room. Therefore, compared with koL, the head of the live broadcast platform, the data of the stars’ goods is obviously dim. Even though the stars tried their best to imitate the various words of the head anchor and threw away their baggage and shouted "Buy in buy buy" in the live broadcast room, many stars were labeled as unsuitable.

　　Lin Yun started his first show with goods in Taobao live broadcast room, "Jelly Lin premiere, allow you good things". According to the data of melon, 888,700 people watched UV in a single live broadcast, with 26,000 pieces of goods sold, and the peak number of online users was only 17,100. Li XiaoLu’s debut with goods also frequently overturned. When introducing products, I almost read them according to the manuscript, and I also misspoke the price of the products. I am not familiar with the goods I brought, so I can only rely on the anchor friends to help me.

　　Therefore, at present, most e-commerce platforms still adopt the relatively safe operation mode of "star+anchor", which combines the specialty of the anchor with the traffic topic of the star. However, for some stars, they are unfamiliar with products and lack of professionalism, which makes them a "tool person" who politely cooperates with the anchor. It is inevitable that they are somewhat embarrassed.

　　Is it a long-term good business to bring goods live by stars?

　　At present, most stars participate in live broadcast with goods, or cooperate with the anchor in the form of "airborne" live broadcast or holding activities, not as a profession as the anchor, and the star live broadcast with goods is still in the exploration stage. Moreover, although the live broadcast of the stars brings high exposure to themselves to a certain extent, at the same time, a series of problems such as live broadcast rollover and follow-up product quality caused by unfamiliar business are also likely to cause a crisis of public trust in the stars.

　　On the one hand, the stars increase their exposure through the current hot e-commerce live broadcast, narrow the distance with fans, and establish an affinity for people, thus further circling the powder. In the previous live broadcast of Li Jiaqi and Yang Mi, Li Jiaqi was accused by netizens for her improper speech, while Yang Mi’s response to high emotional intelligence in the live broadcast made many netizens’ impression of her change; When Jin Jing, a comedian, visited the live studio in Li Jiaqi, she not only explained the products skillfully, but also made funny jokes one after another. Many netizens joked that "even Li Jiaqi will lose his job".

　　On the other hand, the live broadcast of stars with goods is also very likely to cause controversy, which will have an impact on their own performing arts. Frequent exposure consumes its own influence. If the stars frequently bring goods live, the audience will gradually get used to the appearance of them shouting "buy it, buy it" in the live broadcast room. When they return to their own performing arts career, the audience may find it difficult to get into the show for a while. The rollover phenomenon in live broadcast, such as high price, quality problems and after-sales situation, not only affects product sales and loses more and more consumers, but also may affect the audience’s evaluation of their personal image and works.

　　In addition, regardless of the ability to carry goods, the live broadcast itself has certain risks. Once the car rolls over, it will bring negative effects to itself, and even ruin one’s acting career. Zhai Tianlin, who doesn’t know HowNet, and Tong Zhuo, who changed his identity from "previous student" to "new student" by some means, are the best examples.

　　In the market environment where the film and television industry has not yet recovered, there may be more stars moving towards the road of live broadcast with goods. However, with more and more stars entering the market, consumers will tend to be rational sooner or later, and the bonus brought by the star aura will gradually decrease. At that time, the threshold of "live broadcast with goods" will be raised accordingly. Without the title of "star", I am afraid it is difficult to win the "killing" in the live broadcast of rivers and lakes.

　　— THE END —

　　Author | Li Yang

　　Editor | Yang Ni

Author | Wang Liubuxing

　

"At eleven o’clock yesterday, my sister ordered a cake for me. Altman, so big … "

　

This interesting story was shared in Yan Haoxiang’s live broadcast of Aauto Quicker’s birthday on the evening of August 16th. He just turned seventeen and chose to spend this happy moment in Aauto Quicker. That night, Yan Haoxiang interacted with fans from a distance, sang many songs and told creative stories, which attracted a large number of onlookers from Aauto Quicker users and fans.

　

The live broadcast of Time Youth League is also an important part of Aauto Quicker Entertainment’s live broadcast of stars. Prior to this, stars such as Time Youth League, Dilraba, Z.TAO and Ryan all brought many birthday themed specials in Aauto Quicker, which won the enthusiastic pursuit of users inside and outside the station and created bright live broadcast results.

　

As we all know, the birthday of a star has always been an important moment for the establishment of a fan group. Since 2020, Aauto Quicker, which has been deeply involved in the entertainment field, has frequently launched live broadcasts of the birthday of a star, and has played a new role in fine operation, quite creating a "birthday brand" posture. In this process, not only fans came to the station to respond positively, but many passers-by also went from curiosity to early adopters, from onlookers to participation, and were unconsciously circled by a star.

　

Live broadcast of some stars’ birthdays

　

At present, six of the seven members of the Times Youth League have celebrated their birthdays in Aauto Quicker, which means that from trial to mode,The live broadcast of stars’ birthdays in Aauto Quicker is gradually normalized, scaled and IP-based.And the greater value of this category continues to appear, from the initial "pet powder interaction" to "entertainment marketing", birthday live broadcast has become a good form for stars to stabilize fans and embrace the public.

　

Large star powder goes to the scene in both directions.

　

The total viewing volume was 24.45 million, and the interactive volume was 100 million+.On that day, Aauto Quicker’s national live broadcast list Top1, # Times Youth League jumps curved eyelashes #, # Times Youth League members celebrate Yan Haoxiang’s birthday # and other 16 topics boarded the hot search on the whole network, and Yan Haoxiang’s birthday live broadcast in Aauto Quicker caught fire.

　

　

How long does it take to detonate the live room? The answer is the time of a song. After singing "16" and "For You" in succession, Yan Haoxiang sang a new song in the live broadcast room in Aauto Quicker, effectively responding to the fans’ long-awaited wishes. Tone with memory, brainwashing hook, and stable Live play will fully show his musical talent. Although Yan Haoxiang sold a song without revealing its title, fans still tacitly found the answer in the lyrics-"Tail Number 6208".

　

As Yan Haoxiang’s third original music work, the new song "Tail Number 6208" perceives the fluctuation of people and things around him from a unique perspective. "This is a song about friendship, trouble, choice, regret and waiting. 6208 is the mobile phone tail number I used before, which is a birthday present for myself and for you," Yan Haoxiang said.

　

Of course, in addition to the launch of new songs, the biggest highlight of this live broadcast is the rare combination of youth groups in the times. When the other six sons were airborne with cakes, the fans shouted "Aauto Quicker’s dad yyds", and then the members collectively danced the women’s group dance, which made the fans scream: "Brothers, friends and brothers are respectful, which is the real taste."

　

When he connected his mother’s phone, he begged for a birthday present in a coquetry way, and the cool-covered teenager cut soft and cute children every second, which provoked fans to show their love with barrage, which also made the ordinary audience gradually understand the true side of Yan Haoxiang.

　

In addition to the occasional ordinary teenager, Yan Haoxiang’s dedication to work is always online. When filling out the wish list, he sincerely expressed his hope to start a tour. At this time, the fans who are waiting for you are also scrambling to leave messages, eagerly expressing their expectations, and expecting Xiaoyan to continue to spend a lot of time in the future and create more satisfactory works.

　

By cutting open the core of this live broadcast, we can find that the success of Yan Haoxiang’s birthday live broadcast is mainly due to Aauto Quicker Entertainment’s control over the live content. On the basis of ensuring a solid atmosphere, link design, interactive gameplay and other aspects, Aauto Quicker has also creatively innovated to cater to the preferences of users of all ages, so that everyone can find a comfortable posture to watch the live broadcast and get happiness.

　

All along, Aauto Quicker’s live broadcast of stars’ birthdays has paid great attention to the personal expression of stars, so that they can fully show their personal charm and professional ability in the live broadcast. Here, creativity, sense of variety, realism, etc. are all sharp weapons. In this way, the star can reach more potential audiences and win a good impression while increasing the stickiness of the original fans.

　

Although the live broadcast is over, the warmth of Yan Haoxiang’s birthday live broadcast is still there. Old fans shared scraps of materials everywhere, reminiscing about the emotion of the night and discussing the new songs of idols, while new fans were busy making up lessons upstairs and getting to know the Youth League of the Times seriously. Everyone is very concerned about when Aauto Quicker will arrange the whole work for his younger brothers.

　

Why do stars want to come to Aauto Quicker for their birthdays?

　

After chasing many live broadcasts of Aauto Quicker stars, many netizens are suggesting that,Aauto Quicker should contract the birthday celebration business in the entertainment circle as soon as possible.One or two fires may be accidental, and each field can achieve a double harvest of popularity and reputation. It must be the strength online. It can be said that Aauto Quicker has explored a set of effective ways to play.

　

Time Youth League is a typical case of Aauto Quicker to build a live IP for stars’ birthdays. Before the live broadcast of Yan Haoxiang’s birthday, five members, namely Ma Jiaqi, Ding Chengxin, Song Yaxuan, Zhang Zhenyuan and He Junlin, also held a special live broadcast of the birthday celebration in Aauto Quicker, which gained tens of millions of views.

　

Apart from the bright data, stars love to come to Aauto Quicker for their birthdays. The most important thing is that when planning activities, they always make great efforts in interaction, stage, gameplay, etc., so that they can make different performances, innovate every time, and embark on a diversified and high-quality route. Specifically, a star’s birthday in Aauto Quicker can show three unique advantages.

　

The first is the construction of a sense of ritual under a specific theme. Take the Times Youth League as an example, the combination of members is the picture that fans want to see most. Captain Ma Jiaqi took the lead in opening a special birthday live broadcast in Aauto Quicker. Seven members sat around a table, cooking, playing games and singing passionately. The scene was very lively. This interaction among members has become a continuous "tradition". If it is really impossible to fit in, the league members will also create opportunities to "spend their birthdays together" with their brothers.

　

When Ding Chengxin’s birthday was broadcast live, Song Yaxuan couldn’t come to the scene because of the recording of the program, so he sent a blessing through the live broadcast of Lian Mai, and the sweet interaction directly poked the fans. The live broadcast of Zhang Zhenyuan’s birthday was also full of surprises, and Ding Chengxin rushed to the airborne scene one kilometer to celebrate his birthday. There is also the dream linkage of the chorus of the seven sons from a distance, and the unique "off-site commentary track" is more emotional.

　

The so-called "off-site commentary track" means that every time Zhang Zhenyuan’s personal link comes to a paragraph, the staff will publicly broadcast the WeChat voice sent by other members on the spot, and some people will publish real-time reaction.

　

The second advantage lies in the idea of customization. Artists who come to Aauto Quicker to broadcast their birthdays live will set up scenes, play methods, links, etc. based on their real life and personal characteristics, so as to ensure that they can truly connect with fans and users in an emotional resonance in a relaxed environment.

　

As a Vocal in the group, Zhang Zhenyuan often circles countless powders with stunning live. Therefore, in the live broadcast of his adult ceremony, he planned nine songs to sing together and circle passers-by with his strength. In the live broadcast of Song Yaxuan’s 17th birthday, he conquered the audience by playing "Three-person Tour" and skewering golden songs on the piano, and his personal skill of drinking water exclusively made the netizens laugh in front of the screen. He Junlin is an elf dancer who can’t stand it. He danced a women’s group dance on the birthday live broadcast, which provoked fans to call their heads.

　

　

In addition, the live broadcast of the birthday of members of the Times Youth League, the "wish list" link is very popular among fans. These fixed links not only enhance the sense of ceremony of the birthday party, but also link each member invisibly, which is a clever linkage. In addition, Aauto Quicker will collect letters from fans before the live broadcast, which will be read by members of the birthday live broadcast, so as to promote the emotional flow between stars and fans and enhance the interaction between stars and elements.

　

The third advantage is the entertainment marketing value. In fact, birthday live broadcast is not only a two-way trip for idols and fans, but also a good opportunity for stars to fully show their charm and go out to the public.Zhang Zhenyuan’s 18th birthday special session captured 12.23 million views and 47.02 million total interactions, and was listed on 18 hot search lists of the whole network. He Junlin’s birthday special has a total viewing volume of 25.38 million, and the total interaction volume has exceeded 64.21 million, creating more than 20 hot searches in the whole network. ……

　

Stars’ birthdays in Aauto Quicker are full of sense of ceremony, and fans are willing to pay for this sincerity and participate in interaction and communication spontaneously. On this basis, Aauto Quicker also used fancy games such as blessing collection, on-site flop and wheat linkage to further mobilize the enthusiasm of more people.

　

It is under the synergistic effect of the three advantages,Fans watch live broadcasts of stars’ birthdays over and over again in Amway, and netizens from all walks of life call on Aauto Quicker to arrange for their idols. The IP of live broadcasts of birthdays has derived extremely high emotional value and marketing value.

　

A variety of ways for stars to play in Aauto Quicker

　

As we all know, the greatest charm of cultivating idols lies in companionship. Fans regard them as friends and children, and watch them grow sturdily with relief, forming emotional fetters in every bit of life details.

　

Under this psychological mechanism, special days such as debut day, anniversary celebration and adult ceremony have unique significance.The live broadcast of stars’ birthdays on Aauto Quicker reshaped the new link of star-powder interaction.. Based on the instant interaction mode, the gap between stars and fans is broken, and they can communicate directly and effectively, bringing a stronger sense of companionship to both sides. Happiness is very contagious, and ordinary netizens can also have interest and love for someone or a group in a warm atmosphere.

　

Not only to cultivate idols, but also any star can benefit from it. In 2021, Qin Hao, Ryan, Z.TAO, Dilraba and other stars spent their birthdays in Aauto Quicker.Among them, the scene of Dilraba’s incarnation as "Dili Horn" is simply the source of happiness of the year.

　

　

In recent two years, with the influx of a large number of young users and stars, Aauto Quicker has already become an entertainment center. Today, Aauto Quicker has formed a "double circle" star ecology composed of traditional stars and featured stars, with 1,700 stars introduced and a total fan base of 870 million.

　

Aauto Quicker’s star scale and consumption soil are adequate. In order to meet the diverse entertainment consumption needs of the public, the platform has carried out refined operations for the double-circle ecology to maximize its value in different directions.

　

On the one hand, the depth and breadth of star live broadcast are expanding. At present, Aauto Quicker Entertainment has hatched a series of typed and IP brand activities around the themes of public welfare, birthday party, anniversary celebration and concert. During the epidemic last year, Jam Hsiao held an online concert here to bring spiritual healing to the public.

　

　

On the other hand, the star ecology has been activated step by step, and Aauto Quicker continues to innovate in the operation of live brand activities. The platform integrates the single-point live broadcast content, and finally creates a long-term live IP such as "Hi Star Friends". In this way, the live broadcast of stars can make generate more powerful and display extraordinary content value and marketing value.

　

In the last two months, besides the birthday live broadcast of Time Youth League, Chen Kun, Yang Mi, Dilraba, Z.TAO, Xuan Yi and other stars all like to broadcast live in Aauto Quicker, and their themes are interesting. After experiencing barbaric growth, returning to calm star live broadcast obviously pays more attention to the content itself.

　

Nowadays, star live broadcast has long been a kind of public entertainment, and artists who were once out of reach have gradually become our friends. We are all looking forward to who Aauto Quicker will invite for his birthday next.

The writer of this article is the writer @ 中中中中中中中中.

I am greedy and lazy, I don’t like labor, I just love movies.

In the last two weeks, many people around me have been watching an Amway domestic drama, The Beginning.

300+ Weibo hot searches, 200,000 people’s passionate scores, and 8.2 douban scores are all in full swing to discuss the plot trend.

It was the first drama of the year.

The Beginning is adapted from the novel of the same name by Prayer Jun and tells a story about the cycle of time.

After a bus exploded, Li Shiqing (Angel) found herself in a time cycle, going back to the minutes before the explosion.

After she pulled her neighbor Xiao Heyun (Bai Jingting) into the cycle, the two of them started time adventures again and again.

They want to save their own lives and the lives of the whole car, and they want to find out who set off the bomb in the car.

There are 15 episodes in the series, so far 13 episodes have been broadcast, and the protagonists have gone through 24 cycles.

The murderer is already in the light, and the rest is to see how the protagonist can minimize the damage and solve the bomb crisis. I believe how many people can’t wait to see the finale.

The opening year of "The Beginnings" is very surprising. It presents a concept of "infinite flow" which is not new now to the audience with new actors and new topics.

On the home page of the original novel "Beginnings", three keyword tags were posted, namely: infinite flow, Puzzle-solving Style and Confined Space.

Infinite flow, which is very close to the concept of time cycle, is a type of classification, which is common in bamboo slips and foreign dramas.

Baidu Encyclopedia’s definition of infinite flow is more general-

"All-encompassing, including infinite elements, including science, religion, mythology, history, reality, movies, animation, etc., and above them, there is a reasonable world outlook that includes all these."

But to be more precise, infinite flow refers to the samsara who keeps breaking through in the replica world, and completing the task is the way to settle down.

In this way, The Beginning can only be regarded as a branch of infinite flow: Time Loop.

Li Shiqing and Xiao Heyun don’t have much autonomy, but they are constantly pushed back to the time node when the bomb got on the bus by force majeure, and they read the files again and again.

There are not many choices in front of them, only getting off or not getting off: getting off means stealing half a day’s leisure and recycling tomorrow; Not getting off the bus means two choices: stop the explosion and still explode.

They tried one by one in several cycles, and it was difficult to find a satisfactory solution.

Although there are not many works of Time Loop series in China, if we look around the world, we will find that it has long been a mature drama mode.

Groundhog Day, a comedy, tells the story of a bored weatherman trapped in a groundhog celebration day, reminding us to live in the present with his great insight.

The horror category includes "Happy Death Day". The beautiful woman died on her birthday. She is constantly resurrecting to find the real murderer who killed herself in an attempt to jump out of the time cycle.

The suspense category includes Source Code. The pilot wakes up repeatedly on the train to look for hidden bombs, only for 8 minutes at a time, and all this is his brain performing the task of brainwave source code.

At the beginning of the broadcast of "Beginning", it also caused a small-scale questioning storm because of its frequent collision with "Source Code".

We can understand why different audiences have different views on The Beginning, which depends on everyone’s aesthetic psychological threshold.

If you have seen many Time Loop works on weekdays, you will feel that "Beginning" is playing in old terrier; If you are a younger generation audience who have little contact with this type before, you will taste many innovations in the beginning.

After all, in the popular domestic drama category, The Beginning is quite innovative and sincere.

Let’s look at the other two labels of the beginning: puzzle wind+confined space. When these two elements collide with each other, we can easily think of the reasoning works of the storm villa model.

However, chasing the murderer by reasoning is not the focus of the beginning at all.

Li Shiqing and Xiao Heyun, the protagonists, have not been portrayed as omnipotent salvation heroes, and their reasoning ability is not very good. Finding the murderer depends on trial and error again and again.

In the end, they finally found out who the murderer was. At this moment, more than half of the passengers in the car have been tried by them.

Xiaowan believes that the fire of Beginnings lies not in its imitation of mature models, nor in the deliberately inserted suspense detection line, but in the presentation of local social reality problems.

In other words, it doesn’t follow the science fiction school or the reasoning school, but the social sentiment school.

In 5~8 episodes, Li Shiqing and Xiao Heyun began to investigate the suspects on the bus. The drama opens God’s perspective and fills the background of passengers. Almost everyone has a story.

Liu Dan’s "malicious role" successfully came out of the circle.

Lu Di, an anime fan who is immersed in the second world, is the only person in the whole car who unconditionally believes in recycling theory. He is gearing up to circulate with the protagonist, thus becoming the savior in the animation he has seen.

He also promised that in case he didn’t enter the cycle, the protagonist could call him by calling out his nickname. At the critical moment of episode 10, Xiao Heyun successfully used his nickname to harvest an effective labor force.

This line symbolizes sincere idealism. Lu Di is not only like a middle school patient who didn’t grow up, but also has all the characteristics of a passionate protagonist. He reflects the innocence that the adult world can’t tolerate.

Passengers Ma Guoqiang and Lao Jiao both appeared as suspicious villains. Ma Guoqiang hit and run many years ago, carrying his life on his back and serving several years in prison.

But on the other hand, his elderly father went to the city to look for his son, and brought a whole bag of the sweetest watermelon in his hometown to his son who didn’t want to meet him.

Laojiao is the most common migrant worker in the city, living in someone else’s garage, just to send home the reward for doing odd jobs for her daughter to study. Lao Jiao’s suitcase is even stuffed with bulk sanitary napkins for her daughter.

The killers are not terrorists who have been flattened, and the secrets behind them are scary and bleak. Many times, the perpetrator’s last identity is the victim.

"Beginning" continues to outline the story behind the supporting roles until their images become more and more warm, so that every audience can easily associate with an acquaintance or passer-by in their lives.

The Noon Sunshine Company, which produced "The Beginning", happens to be very good at writing stories of sadness and joy at the bottom. For example, last year’s "Children of the Qiao Family" described the family story struggling on the edge of the city with great efforts.

In The Beginning, Noon Sunshine Company did the same thing, touching people’s hearts with the gripping stories of bus passengers, mobilizing the audience’s senses and memories, thus achieving emotional resonance.

While profiling the joys and sorrows of small people, it also faintly reflects the shadow of social news: the murderer who was violently attacked by the internet actually has another origin; Grab the driver’s steering wheel and be resisted by the whole car; Three-no sanitary napkins in bulk are the difficulties of many poor women …

Creators gradually build up the blood and flesh of society in accordance with the tendons and bones of realism.

Time Loop is just a loose condom, which can’t stand scrutiny. It can’t explain the mystery of parallel universe and standby time, but the beginning is not here, and the drama tries to expose some heavier facts and life.

"Beginning" held high the high concept setting, and gently placed it in various social situations. This is out of self-consideration, and it can also be regarded as a cautious attempt in the safe area.

However, The Beginning not only made a good start for the domestic drama market in the New Year, but also set a good example for the film and television of infinite flow’s novels.

Over time, maybe we can see better and bolder domestic dramas of the same type.

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

This leg should only be in the sky!

Recently, the cover of the spring issue of DAZED magazine shocked the whole network.

This long leg, the netizen said: Xiao Tu thought it was a building. ……

The most terrible thing is that it hasn’t been filmed yet!

This group of blockbusters really responded to that sentence: P wouldn’t dare do that. P.

Light and shadow flow, and the body curve is smoother than Dave.

The ring is inverted, and some people are speechless: feeling. This sock can be used as long pants for me..

She, the next generation supermodel, Mona Tugard （Mona Tougaard）。

Now only Faye Wong that sentence can introduce her:

Sister Na’s biggest trouble is that she is too red.

Perfect skull If I had this head, I would have to go and shave my head in the first month.

Proud facial features The contour is undulating like a sand dune, and the skin is as delicate as metal.

The most amazing thing is these legs.

Danger is like a hundred feet tall building rising from the ground, and you can’t see the soles of your feet on one screen.

It’s like crossing a sea bridge into Xiaoyun, reporting God’s partiality with his real name.

With such a high factory configuration, Mona swept the top luxury show after several years of debut, and broke the cover of Vogue.

As soon as she appeared, thousands of troops were killed.

look like The daughter-in-law, who is on vacation, took her sister-in-law home to grab the property.

When she twisted her hips, the ghosts and monsters all got out of the way.

I can’t even imagine how disastrous this rag will be to ordinary people.

She can dress H&M like I can’t afford it.

Yeah, with this figure, It’s like setting a sack.

You can also take a hanako and drag it to heaven.

Big hairpin+smoky makeup, as if The gangster female boss issued a Jianghu killing order while perm.

The most heartfelt thing is that Na Jie, who is popular in the fashion circle, Just turned 21.

"I have never been to high school." Mona laughed. "I came out to work when I was 16 years old."

In 2002, she was born in a small town in Aarhus, Denmark.

Mona’s mother is Somali refugees He died at the age of 9.

Single-parent families, after the refugees, the pain of childhood can be imagined. In the dead of night, Mona will post:

I miss you, mom.

Children without umbrellas must run hard.

At the age of 15, Mona won the model contest, and all the way. Kill the fashion circle.

In the interview, she talked about the most effective life advice:

Work hard and be yourself.

At the beginning of 2019, DAZED magazine used this word to describe Mona: Killer.

Killer.

Bitter catwalk, rebellious figure and exquisite facial features, she won all the big names one by one.

from Elegant Chanel to fierce Versace Heavy makeup is always appropriate.

This group of films made with VC is even more Ji is full of flavor and spicy enough to fly.

Netizen: beauty stickers, love to watch, more!

No wonder some people say: Tough characters have no green period.

However, Mona in life is the opposite.

Sexy and domineering in the blockbuster, but the whole thing is dead in reality.

Bend over and take a knife: AvaEat big melons.

The show was full of firepower, and the account was addicted to hacking.

A death puzzle, may I ask Sister Na: Is there no one on the Internet who cares about you?

Of course there is.

Such as girlfriends. Anok Yai。

Yes, you are right, The new generation of two leg gods are good sisters.

In case some friends still don’t know who Anok is, let me play two first. "long" graph.

As we all know, Anok Yai’s leg is A ruler for measuring cell phone models.

Because if the model is too old, maybe both screens will not fit.

If Mona’s leg is only in the sky, then Anaker’s leg is proper. Go against the sky.

She looks like this in the photo.

Netizen: If a bullet comes from 1.6m, I shot my head, she: I have a stomachache.

She got off the bus, like this.

Netizen: These boots should pinch me.

On the occasion of Anok’s presence, it seems that we have broken through the boundaries of beauty and ugliness and started to think about the limits of species:

Her legs are legs, and my legs can only be called transportation.

Especially last year’s Mugler show.

The black veil dances into smoke and ink in the air, and the light and shadow flicker to capture the spirit of the body.

Like a man Night angel Come against the wind.

There is such a sentence in the comment area that night:

This figure was so shocking that I ignored the double ice sister next to me for the first time.

In addition to the shocking figure, Arnot and Mona have another thing in common-

They are all. Daughter of refugees.

Anaker was born during the civil war in South Sudan. At the age of three, he left his hometown with his parents and arrived in new york.

In her memory, her parents worked 12-16 hours a day.

Skin color problem Anaker is faced with more challenges.

Compared with other black models, Anaker. The color number is darker. Some people describe it. ： Black to light absorption The degree of.

Perhaps because of the different skin color and refugee status, Arnot’s childhood wish was to become a doctor.

because Doctors have no borders.

She graduated from Manchester West High School and studied biochemistry at Plymouth State University.

But the creator’s krypton masterpiece can’t be hidden. .

In the 17-year homecoming festival, she took a street shot and screened the whole network, and the major model companies broke their heads and grabbed people.

Just This photo with the boss , I feel Arnot and we are not a species.

When he was young, Arnot won it. Prada’s opening.

What kind of treatment is this?

The last time a colored model opened for Prada was in 1997. The model was Naomi Campbell, a black pearl.

Therefore, some people call Arnot. A new generation of black pearls.

She is really awesome young.

It was the first time that Curie knew that it was possible to describe a person’s figure. "Stand tall".

Legs are long, and this face is called Black Barbie top match.

Jewelry and jade turn into stars, and she is the deep night.

She will play the mermaid. Who is in favor? Who is against it?

I also recognize the beauty, and this sister is especially good at wearing it.

A leopard-print short skirt, braided hair and high heels with straps, is full of wildness.

it seems to be The princess of the ancient tribe came here.

Met Gala’s last year Pearl jellyfish skirt , with the same color veil.

The elves from Atlantis, even the scales scattered on their legs are sparkling.

Halloween Cos Storm Girl is breathtaking.

This review, I feel that it’s not the flash that hits me, it’s the summoned lightning.

Of course, this god-class animation is indispensable.

In just a few steps, she shattered the body structure knowledge system of netizens. ……

Friendly reminder, Arnot is 178cm tall.

With hardware and hard work, Arnot became very popular.

Once a female college student, she is now Top flow of supermodel with double platinum on the back.

In the interview, when asked about the secret of success, she once said this:

"Whenever I want to do something, I will do it 100%," she explained. "If I fail, I know there is nothing I can do. "

From her and Mona’s words, you can hear a kind of Put all your eggs in one basket The taste.

It’s true that in today’s fashion circle, online celebrity and the second generation of Xing flock to grab resources, and it’s hard for models with no background to get ahead.

As the top models of the new generation, Mona and Arnot have a beautiful figure, and they also keep it. The highest morale.

Because they know they can’t afford to lose.

Going against the fate of god leg is given by my parents, so we can’t envy it.

It is king to work hard to make more money.

Because we can’t afford to lose.

　 　 Special feature of 1905 film network When Liu Zhenyun’s adaptation of the ending song "Beside" was officially launched on major music platforms today, we once again heard the familiar, sincere and warm voice of that man.　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　

　 　 His name is Zhou Xiaoou, the former lead singer of Zero Band.

Zero Band, which debuted in 1989, is one of the most representative pop rock bands in Chinese music.

　

　 　 Although I have already quit this band, although I have already sung and performed well, Zhou Xiaoou’s song "Love me or not" is still active in KTV’s required repertoire and lingers in the memories of a generation.

　

　 　 This time, the composer who wrote the lyrics for Zhou Xiaoou was the gold medal producer of Chinese rock Depth Charge in the 1990s and across classical and contemporary, rock and pop.

　

　 　 This person is Luan Shu, the former keyboard player and lead singer of Black Panther band, who participated in the production of the Black Panther album that established the position of Panther and Time Walking that established the position of Xu Wei music.

　

A photo of Panther and Beyond, two representatives of mainland and Hong Kong rock bands. The white towel fashion man standing on the left side of cowboy shorts man Dou Wei is Luan Shu.

　

　 　 Later, he was invited by Xiaogang Feng to compose music for films, including the song "It’s better not to meet each other" which quoted Cangyang Jiacuo’s poems.

and

　

　 　 When we talk about Black Panther band, we can’t help but mention Dou Wei, a former soul figure.

　

　 　 From a pioneer of Chinese rock who was able to arrange lyrics and music creation in those years, he has grown into a master of experimental music who is still prolific today. Dou Wei gets more comments like this: Please note that Panther is still singing songs written by Dou Wei in those years to mix money, but Dou Wei has never sung a song written in Panther since he left Panther.

　

　 　 Play a piece of Dou Wei’s piano score, and let’s feel it.

　 　 Compared with the other two "Zhang Chu is dead, He Yong is crazy" in "Magic Rock Three Heroes", Dou Wei is indeed "a fairy".

In 1995, Dou Wei, Zhang Chu and He Yong, together with the Tang Dynasty band, appeared in City Magazine.

　

　 　 With his profound musical attainments, Dou Wei has helped films such as Lu Chuan’s, Cao Baoping’s and Chen Kexin’s score, among which he won the Golden Horse Award for Best Original Music.

Dou Wei once sang "Wandering the Jianghu", which was called "Rock Buddhist Sutra" by Chen Kexin.

　 　 After talking about the hermit, how can you forget that the music scene is "half of the country"?

　

　 　 Although Wang Old Master Q is making headlines in the entertainment circle all day today, fifteen years ago, he wrote all the movie music for the film that the sixth generation director Wang Xiaoshuai won the Silver Bear Award at the Berlin Film Festival.

Gao YuanyuanStarring in a youth movieSeventeen-year-old bike

　 　 However, this dream tutor has also been ridiculed for "Without Wang Feng, the mainland music scene would be lost by half", and the most famous one is undoubtedly the song title of Zheng Jun, a long-time friend.

　 　 Speaking of Zheng Jun, he was drop-dead gorgeous among Chinese rock talents.

　

Gao XiaosongIt has been said that when Zheng Jun was young, he was hot and talented, and he was very prominent in the rock circle where he looked generally obscene.

　

　 　 At the end of 1999, Zheng Jun sang the theme song "Why Flowers Are So Red" for a film directed by Gao Xiaosong, and worked continuously for 14 hours in the recording studio from arranging music to playing guitar to recording and singing.

　

ParticipatinghackberryandZhou XunLater stories, you know.

　 　 This year, Zheng Jun sang the theme song "Love" of the self-directed animated film.

　 　 Finally, of course, Cui Jian, the "godfather of rock and roll", made the finale.

　

　 　 This ultimate mr. six, recognized by People’s Daily and the United Nations, is an idol of Wang Shuo, Xiaogang Feng, Jiang Wen and others, and is also called "China’s great music poet" by Yu Guangzhong.

　

Cui Jian and his red five-star hat have become a symbol.

　

　 　 In 2014, Cui Jian wrote the song "Love between Fish and Birds" for his first film.

　 　 I know I shouldn’t think of this song at this point.

　 　 But after talking about it, I found that for so many years, most of these Chinese rock and roll have never stopped to contribute to China movies.

　

　 　 Talking about this, I found that mr. six, who seems to be arrogant, often becomes an unknown person behind the scenes.

　

　 　 When we talk about this, we find that what we think of as rebellion is actually the most real warmth.

　

　 　 Therefore, when Zhou Xiaoou’s "memory killing" voice meets the movie this time, I hope everyone will go to the cinema to support the movie, especially after watching it, don’t leave in a hurry, just sit and listen to his songs before leaving.