Watch ＂Time＂ live broadcast and ＂go upstairs＂ in Aauto Quicker.
Author | Wang Liubuxing
"At eleven o’clock yesterday, my sister ordered a cake for me. Altman, so big … "
This interesting story was shared in Yan Haoxiang’s live broadcast of Aauto Quicker’s birthday on the evening of August 16th. He just turned seventeen and chose to spend this happy moment in Aauto Quicker. That night, Yan Haoxiang interacted with fans from a distance, sang many songs and told creative stories, which attracted a large number of onlookers from Aauto Quicker users and fans.
The live broadcast of Time Youth League is also an important part of Aauto Quicker Entertainment’s live broadcast of stars. Prior to this, stars such as Time Youth League, Dilraba, Z.TAO and Ryan all brought many birthday themed specials in Aauto Quicker, which won the enthusiastic pursuit of users inside and outside the station and created bright live broadcast results.
As we all know, the birthday of a star has always been an important moment for the establishment of a fan group. Since 2020, Aauto Quicker, which has been deeply involved in the entertainment field, has frequently launched live broadcasts of the birthday of a star, and has played a new role in fine operation, quite creating a "birthday brand" posture. In this process, not only fans came to the station to respond positively, but many passers-by also went from curiosity to early adopters, from onlookers to participation, and were unconsciously circled by a star.
Live broadcast of some stars’ birthdays
At present, six of the seven members of the Times Youth League have celebrated their birthdays in Aauto Quicker, which means that from trial to mode,The live broadcast of stars’ birthdays in Aauto Quicker is gradually normalized, scaled and IP-based.And the greater value of this category continues to appear, from the initial "pet powder interaction" to "entertainment marketing", birthday live broadcast has become a good form for stars to stabilize fans and embrace the public.
Large star powder goes to the scene in both directions.
The total viewing volume was 24.45 million, and the interactive volume was 100 million+.On that day, Aauto Quicker’s national live broadcast list Top1, # Times Youth League jumps curved eyelashes #, # Times Youth League members celebrate Yan Haoxiang’s birthday # and other 16 topics boarded the hot search on the whole network, and Yan Haoxiang’s birthday live broadcast in Aauto Quicker caught fire.
How long does it take to detonate the live room? The answer is the time of a song. After singing "16" and "For You" in succession, Yan Haoxiang sang a new song in the live broadcast room in Aauto Quicker, effectively responding to the fans’ long-awaited wishes. Tone with memory, brainwashing hook, and stable Live play will fully show his musical talent. Although Yan Haoxiang sold a song without revealing its title, fans still tacitly found the answer in the lyrics-"Tail Number 6208".
As Yan Haoxiang’s third original music work, the new song "Tail Number 6208" perceives the fluctuation of people and things around him from a unique perspective. "This is a song about friendship, trouble, choice, regret and waiting. 6208 is the mobile phone tail number I used before, which is a birthday present for myself and for you," Yan Haoxiang said.
Of course, in addition to the launch of new songs, the biggest highlight of this live broadcast is the rare combination of youth groups in the times. When the other six sons were airborne with cakes, the fans shouted "Aauto Quicker’s dad yyds", and then the members collectively danced the women’s group dance, which made the fans scream: "Brothers, friends and brothers are respectful, which is the real taste."
When he connected his mother’s phone, he begged for a birthday present in a coquetry way, and the cool-covered teenager cut soft and cute children every second, which provoked fans to show their love with barrage, which also made the ordinary audience gradually understand the true side of Yan Haoxiang.
In addition to the occasional ordinary teenager, Yan Haoxiang’s dedication to work is always online. When filling out the wish list, he sincerely expressed his hope to start a tour. At this time, the fans who are waiting for you are also scrambling to leave messages, eagerly expressing their expectations, and expecting Xiaoyan to continue to spend a lot of time in the future and create more satisfactory works.
By cutting open the core of this live broadcast, we can find that the success of Yan Haoxiang’s birthday live broadcast is mainly due to Aauto Quicker Entertainment’s control over the live content. On the basis of ensuring a solid atmosphere, link design, interactive gameplay and other aspects, Aauto Quicker has also creatively innovated to cater to the preferences of users of all ages, so that everyone can find a comfortable posture to watch the live broadcast and get happiness.
All along, Aauto Quicker’s live broadcast of stars’ birthdays has paid great attention to the personal expression of stars, so that they can fully show their personal charm and professional ability in the live broadcast. Here, creativity, sense of variety, realism, etc. are all sharp weapons. In this way, the star can reach more potential audiences and win a good impression while increasing the stickiness of the original fans.
Although the live broadcast is over, the warmth of Yan Haoxiang’s birthday live broadcast is still there. Old fans shared scraps of materials everywhere, reminiscing about the emotion of the night and discussing the new songs of idols, while new fans were busy making up lessons upstairs and getting to know the Youth League of the Times seriously. Everyone is very concerned about when Aauto Quicker will arrange the whole work for his younger brothers.
Why do stars want to come to Aauto Quicker for their birthdays?
After chasing many live broadcasts of Aauto Quicker stars, many netizens are suggesting that,Aauto Quicker should contract the birthday celebration business in the entertainment circle as soon as possible.One or two fires may be accidental, and each field can achieve a double harvest of popularity and reputation. It must be the strength online. It can be said that Aauto Quicker has explored a set of effective ways to play.
Time Youth League is a typical case of Aauto Quicker to build a live IP for stars’ birthdays. Before the live broadcast of Yan Haoxiang’s birthday, five members, namely Ma Jiaqi, Ding Chengxin, Song Yaxuan, Zhang Zhenyuan and He Junlin, also held a special live broadcast of the birthday celebration in Aauto Quicker, which gained tens of millions of views.
Apart from the bright data, stars love to come to Aauto Quicker for their birthdays. The most important thing is that when planning activities, they always make great efforts in interaction, stage, gameplay, etc., so that they can make different performances, innovate every time, and embark on a diversified and high-quality route. Specifically, a star’s birthday in Aauto Quicker can show three unique advantages.
The first is the construction of a sense of ritual under a specific theme. Take the Times Youth League as an example, the combination of members is the picture that fans want to see most. Captain Ma Jiaqi took the lead in opening a special birthday live broadcast in Aauto Quicker. Seven members sat around a table, cooking, playing games and singing passionately. The scene was very lively. This interaction among members has become a continuous "tradition". If it is really impossible to fit in, the league members will also create opportunities to "spend their birthdays together" with their brothers.
When Ding Chengxin’s birthday was broadcast live, Song Yaxuan couldn’t come to the scene because of the recording of the program, so he sent a blessing through the live broadcast of Lian Mai, and the sweet interaction directly poked the fans. The live broadcast of Zhang Zhenyuan’s birthday was also full of surprises, and Ding Chengxin rushed to the airborne scene one kilometer to celebrate his birthday. There is also the dream linkage of the chorus of the seven sons from a distance, and the unique "off-site commentary track" is more emotional.
The so-called "off-site commentary track" means that every time Zhang Zhenyuan’s personal link comes to a paragraph, the staff will publicly broadcast the WeChat voice sent by other members on the spot, and some people will publish real-time reaction.
The second advantage lies in the idea of customization. Artists who come to Aauto Quicker to broadcast their birthdays live will set up scenes, play methods, links, etc. based on their real life and personal characteristics, so as to ensure that they can truly connect with fans and users in an emotional resonance in a relaxed environment.
As a Vocal in the group, Zhang Zhenyuan often circles countless powders with stunning live. Therefore, in the live broadcast of his adult ceremony, he planned nine songs to sing together and circle passers-by with his strength. In the live broadcast of Song Yaxuan’s 17th birthday, he conquered the audience by playing "Three-person Tour" and skewering golden songs on the piano, and his personal skill of drinking water exclusively made the netizens laugh in front of the screen. He Junlin is an elf dancer who can’t stand it. He danced a women’s group dance on the birthday live broadcast, which provoked fans to call their heads.
In addition, the live broadcast of the birthday of members of the Times Youth League, the "wish list" link is very popular among fans. These fixed links not only enhance the sense of ceremony of the birthday party, but also link each member invisibly, which is a clever linkage. In addition, Aauto Quicker will collect letters from fans before the live broadcast, which will be read by members of the birthday live broadcast, so as to promote the emotional flow between stars and fans and enhance the interaction between stars and elements.
The third advantage is the entertainment marketing value. In fact, birthday live broadcast is not only a two-way trip for idols and fans, but also a good opportunity for stars to fully show their charm and go out to the public.Zhang Zhenyuan’s 18th birthday special session captured 12.23 million views and 47.02 million total interactions, and was listed on 18 hot search lists of the whole network. He Junlin’s birthday special has a total viewing volume of 25.38 million, and the total interaction volume has exceeded 64.21 million, creating more than 20 hot searches in the whole network. ……
Stars’ birthdays in Aauto Quicker are full of sense of ceremony, and fans are willing to pay for this sincerity and participate in interaction and communication spontaneously. On this basis, Aauto Quicker also used fancy games such as blessing collection, on-site flop and wheat linkage to further mobilize the enthusiasm of more people.
It is under the synergistic effect of the three advantages,Fans watch live broadcasts of stars’ birthdays over and over again in Amway, and netizens from all walks of life call on Aauto Quicker to arrange for their idols. The IP of live broadcasts of birthdays has derived extremely high emotional value and marketing value.
A variety of ways for stars to play in Aauto Quicker
As we all know, the greatest charm of cultivating idols lies in companionship. Fans regard them as friends and children, and watch them grow sturdily with relief, forming emotional fetters in every bit of life details.
Under this psychological mechanism, special days such as debut day, anniversary celebration and adult ceremony have unique significance.The live broadcast of stars’ birthdays on Aauto Quicker reshaped the new link of star-powder interaction.. Based on the instant interaction mode, the gap between stars and fans is broken, and they can communicate directly and effectively, bringing a stronger sense of companionship to both sides. Happiness is very contagious, and ordinary netizens can also have interest and love for someone or a group in a warm atmosphere.
Not only to cultivate idols, but also any star can benefit from it. In 2021, Qin Hao, Ryan, Z.TAO, Dilraba and other stars spent their birthdays in Aauto Quicker.Among them, the scene of Dilraba’s incarnation as "Dili Horn" is simply the source of happiness of the year.
In recent two years, with the influx of a large number of young users and stars, Aauto Quicker has already become an entertainment center. Today, Aauto Quicker has formed a "double circle" star ecology composed of traditional stars and featured stars, with 1,700 stars introduced and a total fan base of 870 million.
Aauto Quicker’s star scale and consumption soil are adequate. In order to meet the diverse entertainment consumption needs of the public, the platform has carried out refined operations for the double-circle ecology to maximize its value in different directions.
On the one hand, the depth and breadth of star live broadcast are expanding. At present, Aauto Quicker Entertainment has hatched a series of typed and IP brand activities around the themes of public welfare, birthday party, anniversary celebration and concert. During the epidemic last year, Jam Hsiao held an online concert here to bring spiritual healing to the public.
On the other hand, the star ecology has been activated step by step, and Aauto Quicker continues to innovate in the operation of live brand activities. The platform integrates the single-point live broadcast content, and finally creates a long-term live IP such as "Hi Star Friends". In this way, the live broadcast of stars can make generate more powerful and display extraordinary content value and marketing value.
In the last two months, besides the birthday live broadcast of Time Youth League, Chen Kun, Yang Mi, Dilraba, Z.TAO, Xuan Yi and other stars all like to broadcast live in Aauto Quicker, and their themes are interesting. After experiencing barbaric growth, returning to calm star live broadcast obviously pays more attention to the content itself.
Nowadays, star live broadcast has long been a kind of public entertainment, and artists who were once out of reach have gradually become our friends. We are all looking forward to who Aauto Quicker will invite for his birthday next.