Recently, the domestic automobile market has ushered in a wave of price reduction. Both fuel vehicles and new energy vehicles have begun to lay down their bodies to earn money, which has also intensified the fierce competition in the market. Therefore, many models have taken the opportunity to usher in updates and upgrades, such as the following three new energy vehicles, which are worthy of attention.

　　Bound M5

　　Manufacturer’s guide price: 259,800-331,800 yuan.

　

　　Although HUAWEI has repeatedly said that it will not build cars, the well-known "AITO Jiejie" has recently become "HUAWEI Jiejie". It can be seen that Huawei has more and more control over the brand of Jiejie. Just recently, the Ministry of Industry and Information Technology has exposed the declaration information of the new model of Jiejie M5, and the new car is expected to add the "Huawei" logo at the tail, so owners don’t have to pick the label!

　
　

　　The main upgrade of the new cross-section M5 is assisted driving. It can be seen from the figure that a laser radar and a full-angle ADAS camera are added above the front of the car, and its computing unit will also be replaced by Huawei’s self-developed MDC, which is not just as simple as changing the standard. In fact, the current cross-section M5 has already achieved L2+ level assisted driving, and the appearance of laser radar will further strengthen its hard power. In the power part, the new car will continue to be equipped with an extended-range hybrid system. Although only two models have been released by the car industry, I have seen many real cars on the road, most of which are the M5, and in January, the M5 ushered in the official price reduction. With the arrival of new models and the increase of configuration, are you optimistic about the performance of the M5 in the next car market scuffle?

　　Tucki P7

　　Manufacturer’s guide price: 209,900-339,900 yuan.

　

　　It’s been three years since Tucki P7 was listed. In the previous era of fuel vehicles, it wouldn’t hurt if it didn’t change the model for three years. However, in the rapidly developing new energy automobile market, various technologies are rapidly iterating, and the competitiveness of P7 is also declining. Therefore, this month, we ushered in an upgraded new Tucki P7i, which will help Tucki to return to the front ranks.

　
　

　　P7i is not just a simple change. It has been upgraded in many aspects, such as vehicle function, comfort configuration, three-electric system, handling performance, intelligent platform, etc. For example, it is equipped with the second-generation intelligent assisted driving system XNGP, and two laser radars are added to the sensor. The intelligent assisted driving chip is equipped with dual Orion-X chips (Xavier in cash), providing high computing power of 508TOPS (30TOPS in cash), which is ultra-high-standard. Secondly, the cockpit hardware was upgraded from 820A to Snapdragon SA8155P, and the interior style was in line with G9. The whole system was equipped with electric suction door, electric tailgate, privacy glass and so on as standard. In addition, in terms of power, the new two-wheel drive version was equipped with a motor of 203 kW/440 N m, and the parameters of the four-wheel drive version were 348 kW/757 N m, which improved obviously in all aspects. However, I think it is more important to launch an entry-level version equipped with a 60-degree battery to lower the price. What do you think?

　　On April 16th, Xiaomi Mijia Intelligent Invisible Clothes Dryer has been officially put on the shelves and started crowdfunding activities. The crowdfunding price of single product is only 999 yuan, and the crowdfunding price of set is even more favorable to 1898 yuan.

　　In terms of design, this clothes dryer adopts an innovative 8cm ultra-narrow machine design, which is perfectly embedded in the ceiling, which is not only beautiful and generous, but also saves space. At the same time, the design of the reserved manhole makes it unnecessary to disassemble the ceiling for after-sales maintenance, which greatly facilitates the daily use and maintenance of users.

　　Mijia Intelligent Invisible Clothes Dryer has built-in 36W gradual lighting, which not only provides sufficient lighting, but also has night light mode. Users can easily adjust brightness and color temperature through Mijia App to create a comfortable clothes drying environment.

　　The clothes drying machine adopts the design of wave-shaped drying rod and open windproof drying hole, which is not only beautiful and practical, but also makes it more convenient to hang clothes without aiming at the drying hole.

　　In addition, this clothes dryer also supports Xiaomi 澎湃 Zhilian technology, which can realize intelligent linkage with other Xiaomi smart home devices. Through the scene setting of Mijia APP, users can easily realize the intelligent control of clothes dryers, washing machines, intelligent curtain and other equipment, and create a more intelligent life experience.

　　In the aspect of intelligent drying system, Mijia intelligent invisible clothes drying machine provides rich functions. It has five intelligent functions, such as two-stage ascending protection, self-defined ascending and descending height, rebounding when ascending meets resistance, stopping when descending meets resistance and gently lifting and ascending, to provide users with a safer and more convenient clothes drying experience.

　　In terms of quality, Xiaomi Mijia intelligent invisible clothes dryer also performed well. It adopts six-series aluminum alloy and national standard 304 steel wire rope. After 6000 times of rigorous lifting durability tests, the bearing capacity reaches 30kg. At the same time, its DC motor adopts new noise sealing control technology, and the maximum noise is as low as 55dBA, which brings users a quiet experience.

　　[car home Information] The five-day losing streak ended, and the domestic auto market ended successfully in 2021. As an annual review and summary, car home continued to launch the "Inventory 2021" series, deeply disassembling the annual answers of major brands. The first issue of "Inventory 2021" focuses on China brand, and reviews with you the high-quality report card of China brand, whose market share reached 40% for the first time in 2021.

　　Note: The analysis of "Inventory 2021" series is all based on the insurance sales data of new cars of China Insurance Regulatory Commission.

　　Sales rose by 26.5%, with a market share of nearly 40%.

　　In 2021, the domestic sales of new cars reached 21.3436 million, ending the five-day losing streak and increasing by 6.33% year-on-year. Among them, the sales volume of China brand new cars reached 8,464,400. After four consecutive years of decline, the headwind turnover rose by 26.5% year-on-year, and the market share reached 39.66%, which was the best achievement in history. Previously, the market share of China brand cars exceeded 30% for the first time in 2016, and has been hovering around 33% ever since.

　　New energy to help overtake 40% is not a dream.

　　SUV is still the dominant category of China brand cars, with annual sales of 4,596,800 vehicles, accounting for 54.3% of China brand new cars, and accounting for 46.8% of the entire SUV market, more than twice that of Japanese SUVs and German SUVs; The annual sales volume of cars is 2,924,700, accounting for 29.1% of the whole car market, slightly lower than that of German cars and higher than that of Japanese cars.

　　Why did China brand cars turn over against the wind? The answer is the continuous expansion of new energy vehicle consumption.

　　In 2021, the monthly sales volume of China brand fuel vehicles has been below 500,000, but new energy vehicles have continued to grow, especially pure electric vehicles. In 2021, China brand pure electric passenger cars sold 1.92 million vehicles, accounting for 80.3% of the total domestic pure electric vehicles; Plug-in hybrid vehicles sold 389,000 vehicles throughout the year, accounting for 71.1% of the corresponding market. China brand has been firmly established as the "home position" of domestic new energy vehicles.

　　The continuous growth of new energy vehicle sales has changed the product pattern of China brand cars. In 2021, the sales of pure electric vehicles accounted for 22.7%, which broke through 20% in June, and then increased all the way, reaching more than 30% by the end of the year. In the whole year, the new energy utilization rate of China brand passenger cars reached 27.3%, which is a very high proportion. The activity of the market has inspired the optimism of forecasting institutions. The Association has set the sales volume of new energy passenger cars at 5.5 million in 2022, and doubled it on the basis of 2021.

　　Brand Top 20: two new forces enter the list WEY/ Pentium/BAIC exits.

　　Let’s look at the most watched brand rankings. We have listed the annual Top 20 list of China brands (Friendly reminder: The following list is worth your more attention.), the annual sales of these brands are basically above 100,000 vehicles.

　　According to the market scale, it is roughly divided into three echelons: the first echelon is five head brands with annual sales of more than 700,000 vehicles, followed by Geely Automobile, Changan, Wuling Automobile, Haval and BYD; The annual sales volume of the second echelon is more than 200,000 vehicles, and there are seven brands including Chery, Roewe, Guangzhou Automobile Chuanqi and Hongqi. The sales volume of the third echelon is 90,000-200,000 vehicles, including 8 brands such as Euler, Jetway, dongfeng fengshen and Guangzhou Automobile Ai ‘an.

　　Judging from the rising trend of various brands, BYD, Euler, Tucki, LI and Weilai all increased by more than 100% annually, among which Tucki increased by more than three times and LI nearly doubled. Regrettably, among the three new head forces, Weilai, who made the earliest effort and delivered the earliest mass production, did not make the list, ranking only one place in the 21st.

　　As a result of the annual brand qualifying competition, the three leading new car-making forces made great strides forward-Tucki ranked 18 th and advanced 123 places; LI ranked 19 th and advanced 10 places; Wei Lai ranked 21st, advanced 3 places, and Euler also advanced 10 places. If there is progress, there will be progress. In 2020, Qichen, Pentium, Jianghuai, WEY and BAIC, which ranked in the last five on the Top 20 list, fell out of the list in 2021, which is exactly what the waves behind the Yangtze River pushed forward.

　　Let’s open the transcripts of the top students below.

　　　5 major head brands are detailed.

　　　Geely Automobile: the only China brand with over one million yuan.

　　The annual sales volume of Geely Automobile is 1,052,600 vehicles, which is 4.55% higher than that of 2020. It still maintains the position of the first brand in China, and it is also the only China brand with annual sales volume exceeding one million, ranking fourth in the annual brand list. Although it is still far from Volkswagen and Liangtian, it has surpassed Nissan.

　　The best three cars sold by Geely are (|), Bo Yue and Xingrui, with annual sales of 167,000, 162,000 and 114,000 respectively, of which Emgrand’s annual growth rate reached 24.2%, Bo Yue decreased by 8.4%, and the monthly sales of Xingrui listed in October 2020 has exceeded 10,000.

　　Emgrand has been listed for many years, and derived Emgrand L, Emgrand S, Emgrand GL (discontinued) and corresponding new energy vehicles. The sales volume of Emgrand in 2021 reached 278,500, and the monthly sales volume basically remained at 20,000+.

　　In terms of power type, Geely brand is still dominated by fuel vehicles, with annual sales of 1,016,200 vehicles, while the sales of pure electric vehicles are only 26,500 vehicles, with less than 10,000 vehicles mixed, and 838 methanol vehicles.

　　If we look at the whole Geely Group, the strategies of its brands are different. For example, Lectra focuses on the young market, and the main models are basically "fuel vehicles+plug-in models" partners. Extreme Krypton focuses on the electric market. As of December, the cumulative sales volume of ZEEKR 001, the first medium and large pure electric car of Extreme Krypton, was 5,737. Whether Krypton can make Geely Group open a new world in the electric market and help Geely continue to attack Honda remains to be tested.

　　Chang ‘an: Is New Energy Left Behind?

　　Changan’s annual sales volume was 932,800 vehicles, up 14.19% year-on-year. China brand echelon ranked second, ranking sixth in the overall list, with a gap of less than 110,000 vehicles compared with Nissan.

　　Changan’s Hua Dan is Changan CS75 PLUS, with annual sales of 275,000 vehicles, which is basically the same as that of the previous year. It is the runner-up in compact SUV sales and the most taboo product of Haval H6, with the current monthly sales of 23,000+.

　　Yidong, the China brand compact car with the highest sales volume, sold more than 170,000 cars in the whole year, slightly more than Emgrand; Another compact SUV, Changan CS55PLUS, is its third-selling model, with annual sales of 141,000 vehicles.

　　UNI series sold a total of 117,000 vehicles in 2021, including 84,000 vehicles sold by UNI-T and 33,000 vehicles sold by Uni-K.. Changan UNI-V has started pre-sale and will be listed in the first quarter of this year.

　　In terms of product power types, Changan’s fuel vehicles sold 837,100 vehicles and pure electric vehicles sold 95,500 vehicles throughout the year, basically supported by a mini-car of Benben -E-Star. At present, Changan has not launched an independent new energy source, but at the end of 2021, it joined hands with Huawei, Contemporary Amperex Technology Co., Limited and Weilai to launch Aouita, a brand of "high-end intelligent electric vehicle".

　　Wuling: the low-priced car king refuses to accept it.

　　Wuling Automobile sold 930,400 vehicles annually, with a strong increase of 58.6%, ranking third in the brand list of China and seventh in the overall list. Hongguang MINIEV, like howard the duck, is not only the "hero" of Wuling, but also the annual sales king of China brand new cars, which evokes the "second spring" of the domestic mini-car market.

　　Wuling is definitely a brand that honestly carries out the low-price strategy. The annual sales of 930,400 vehicles are mainly supported by these cars. You can see it at a glance-

　　Hongguang MINIEV, with an annual sales volume of over 390,000 vehicles, surged to 46,000 vehicles in December, which is definitely half of Wuling brand; The second largest is Wuling Hongguang, with an annual sales of 194,000 vehicles; The third is Wuling Hongguang V, with an annual sales of more than 90,000 vehicles, and the compact MPV Wuling Capgemini has an annual sales of 62,200 vehicles. Three cars below 50,000 yuan account for 3/4 of its annual sales.

　　Attracted by the explosion of Hongguang MINIEV, the domestic mini pure electric market also broke out again in 2021, with more than 40 models on sale, but there is no difference between products and there is obvious convergence. Judging from the market performance, Hongguang MINIEV "has been imitated, but has not been surpassed yet", and half of the mini-car market has been eaten by Hongguang MINIEV. Except Hongguang MINIEV, no China brand car has a monthly sales volume of more than 40,000.

　　 Haval: Really don’t consider the new energy SUV?

　　In 2021, Haval achieved a sales volume of 738,000 vehicles, a slight increase of 2.34% over the previous year, lagging behind the overall automobile market, and dropped one place on the list, from the third place in the previous year to the fourth place. Haval is also the lowest annual growth rate among China brands. Considering that Harvard introduced a series of new cars named after animals in 2021, this growth rate is even more "gold content" insufficient.

　　Haval H6 is still the main force, with annual sales of 356,000 vehicles, an increase of 3.4%, accounting for almost half of the brand’s annual sales; Haval M6 sold 144,000 vehicles, down 6.4%. The annual sales volume of Haval Big Dog also exceeded 100,000 vehicles, making it one of the "three-legged" brands supporting Haval, and its monthly sales volume has exceeded 10,000, which is the earliest debut in Haval’s "Zoo Series" and the best one currently sold.

　　Haval Beast, which shoulders the heavy responsibility of brand promotion, quality promotion and tide wisdom promotion, and tries to break the existing cognition of H6, is the least H6-like model of Haval. It sold 5,662 vehicles in December shortly after its launch.

　　In fact, Haval’s main models can basically be regarded as all kinds of changes or derivatives of the new and old H6, which makes its products have various changes in appearance, and the interior/entertainment/intelligence is also extremely differentiated, but in the end, the feedback to the consumer cognition level has little differentiation. After desperately "having children", the Great Wall needs to think about how to "raise children".

　　As the main brand of Great Wall Motor, Haval has not taken any action in the field of new energy. Great Wall has also laid out pure electric vehicles in Euler and Mechanon, and laid out hybrid vehicles in WEY. Euler’s annual performance has also submitted an excellent report card to Great Wall. In the face of the lack of growth of the Harvard brand, does the Great Wall really not consider letting new energy sources "save"?　　　

　　BYD: DM-i was a hit.

　　Finally came to BYD. BYD recorded a sales volume of 720,300 vehicles in 2021, with 17,000 vehicles just behind Haval, ranking fifth in the China brand list.

　　From the perspective of monthly sales, BYD is the only brand that continues to climb. There is no trough in a year, that is, it attacks all the way. BYD is also a brand of plug-in hybrid and pure electric. In the whole year, pure electric vehicles sold 297,000 vehicles, plug-in hybrid vehicles sold 229,000 vehicles, and fuel vehicles were a minority, with only 194,000 vehicles.

　　BYD achieved a record in 2021 with the assistance of blade batteries and DM-i models. The highest sales volume of bicycles is Han, with the annual sales volume of 109,000 vehicles, ranking fourth in the annual list of medium and large cars, which is the first time that China brand cars have achieved the best results in this market segment. The annual sales gap between Han and Mercedes-Benz E-Class is 44,000 vehicles. Do you think this gap will narrow in 2022? Expand? Or fill it in?

　　Let’s set a straight face here.At present, many articles say that the annual sales volume of Qin PLUS DM-i exceeds 190,000 vehicles. In fact, this figure is the annual wholesale sales volume of the entire Qin family, including oil trucks. It is not the achievement of Qin PLUS DM-i, after all, it has only been on the market for 10 months. According to the traffic insurance data, in 2021, the sales volume of the entire Qin family was 171,331.

　　Unfortunately, as of press time, we have not been able to separate the specific sales volume of Qin PLUS DM-i, but based on the monthly sales volume, the annual sales volume should be above 80,000, and the highest monthly sales volume is close to 15,000. Therefore, the new energy sources of Han, Qin PLUS DM-i and Song PLUS should be the top three cars of BYD.

　　Although BYD ranked 5th in the whole year, its insurance sales in November ranked first in China brand, and ranked second in December. With the heavy volume of a number of new cars, especially DM-i series models, BYD’s ranking will definitely go up again next year. Anyway, Harvard is afraid it can’t stand it.

　　Pursuing victory and inciting the new market of high-end intelligent electric vehicles

　　The record of China brand in 2021, especially the rapid development of new energy vehicles, has once again sounded the drum of brand promotion. This year, China car companies seem to have found the same way: to launch a new brand with a golden spoon, which is independent from the mother’s fetus, so as to reinvent itself and create a brand-new high-end image.

　　Geely introduced Krypton, Dongfeng introduced Lantu, and Zhiji of SAIC, Salon of Great Wall and Aouita of Chang ‘an all came out in 2021, and set up a new brand, reinventing themselves and rushing to the high end-this is a highly consistent tactic of many car companies at present.

　　Most of the technical routes of these high-end new brands focus on the electric and intelligent next-generation cars, and in product strategy, they focus on high-end cars with a price of 300 thousand to 400 thousand. However, the high-end password in the electrification era and the fuel era are no longer in a thinking paradigm. So what’s the secret of winning at this new track? This is the next major proposition of China brand.

　　Editor’s comment:

　　China brands have always hated low-grade products with a market share of less than 30% and the occupation of fourth-and fifth-tier cities. However, the situation changed in 2021. Although the term "overtaking in corners" is no longer in the mainstream discourse system, the performance of China brand in 2021 seems to verify this former vision. This year, China brand made collective efforts on the new energy track, and began to seek high-end and advanced again. After the headwind, how can it continue to be born in the sun? In 2022, the answer will be given.

　　Then, we might as well make two guesses here: First, will BYD surpass Haval? Second, it has surpassed Han in lexus ES. Will it surpass Mercedes-Benz E-Class in the future? (Text/car home Wang Jingbo)

　　In 2020, under the catalysis of the epidemic, star live broadcast with goods became one of the key words of this year’s industry.

　　Since April, there have been more and more stars with live broadcasts. According to incomplete statistics, more than 100 stars, including Liu Mintao, Amanda, Zheng Shuang, Chris Lee and Z.TAO, appeared in the live broadcast room or e-commerce parties on major platforms in the recently concluded 618 Shopping Festival. And stars including Wang Han, Tamia Liu and Michael Chen have opened their own live broadcast rooms, and started to do live broadcast with goods alone.

　　From the "re-employment of dead stars" to the arrival of many stars, live broadcast with goods has gradually become a new outlet in the industry. However, what is the effect of star with goods?

　　From a little low to a craze,

　　Live broadcast with goods into a star "sideline"

　　Before this year, there seems to be a natural and insurmountable gap between live broadcast and stars. Last June, Ada had a live broadcast with goods on a live broadcast platform. During the activity, she stood with online celebrity, the head of the platform, shouting and selling goods. This live broadcast with goods made Ada board the hot search, which was followed by the ridicule of netizens.

　　At that time, the stars who went to live broadcast with goods were closely connected with the word "out of breath", so most of the stars and star teams were resistant to live broadcast with goods, and fans would feel that it was a bit low for their idols to live broadcast with goods.

　　But what I never expected was that in the past year alone, star live broadcast with goods has become a trend, and some netizens even joked that "at present, the live broadcast platform has propped up half of the entertainment circle".

　　Beginning in April, CCTV News launched a special live broadcast of public welfare goods, and CCTV hosts and artists such as Zheng Shuang and Wong Cho Lam joined in one after another. "CCTV boys" also created a good result of more than 500 million turnover in three hours; In May, Tamia Liu launched a live broadcast with goods in Taobao as the "Chief Optimization Officer of Juhua Cost-effective", and the sales in three hours reached 148 million; In June, the hit variety Sister Braving the Wind and Waves cooperated with Tik Tok, and many "sisters" in the program will appear in the live broadcast room for a total of 12 live broadcasts with goods.

　　In just one year, everyone’s attitude towards live broadcast with goods has changed so much. What do the stars really like about live broadcast with goods before they are willing to put down their posture and enter the live broadcast with goods?

　　To some extent, the "incarnation" of the stars is the result of market demand. In the past two years, the film and television industry has been hit hard, especially the epidemic situation has made the film and television winter worse, the start of the crew has shrunk dramatically, and the job opportunities of the stars have collectively decreased. The offline content is blocked, and all walks of life have turned to "online". The live broadcast of goods above the tuyere can be said to be the hottest publicity exposure at the moment, opening up a new path for the stars who are "waiting for employment". According to the Beijing News, waist artists’ income from a brand live broadcast is generally six figures, which is higher than that from participating in a variety show recording, and they can also get corresponding publicity resources, which can be described as killing two birds with one stone.

　　At the same time, e-commerce and short video platforms have also shown an embrace attitude towards the live broadcast of stars with goods, and launched a series of support policies to vigorously attract star users. For example, Taobao Live launched the "Star Start Plan" and gradually increased the intensity of introducing stars; After Tik Tok invested the resources of the whole station to make the live broadcast with goods in Luo Yonghao the first shot, it attracted more stars to join the ranks.

　　From the occasional guest promotion to the opening of the live broadcast room, the star with its own traffic enters the game, and the platform is naturally happy. Last year, only some stars who had no burden took the lead in testing the water. For example, Li Xiang changed his Weibo name to "anchor Li Xiang" and threw himself into the live broadcast craze. For example, stars such as Wong Cho Lam and Aaron Kwok parachuted into online celebrity’s live broadcast room. This year, it has become a visible trend for stars to sink and live with goods.

　　Live delivery is actually a "technical activity"

　　The reason why the platform attaches importance to the live broadcast of stars with goods is that stars can bring traffic and attention to the platform and accelerate the destruction of the circle. This year, the epidemic has also brought a big impact to the e-commerce platform. According to the data, in the latest quarterly report, compared with the previous quarter, Alibaba’s revenue fell by 7.55%, JD.COM fell by 14.3%, and Pinduoduo plunged by 39.4%.

　　As a result, Taobao Live invited 300 stars to start the tide of star goods; Poly-cost-effective, together with Tamia Liu, Jing Tian, david lee and other stars, entered the live broadcast ecology with 10 billion subsidies; JD.COM Live took the "Beijing Consumer Season" as an opportunity to invite a number of well-known hosts to bring goods in the form of recommenders. For a time, e-commerce platforms have been laid out to seize star resources.

　　The addition of stars has indeed played a role in stimulating traffic and realizing sales transformation to a certain extent. In the following table, the first show record of live broadcast of stars with goods is sorted out, among which Zhang Ting, who has been working hard in the e-commerce industry for many years, won the first place, and stars such as Yuqi Zhang, Hua Shao, Wang Han and Tamia Liu also created the first show sales exceeding one trillion.

　　However, as can be seen from the table, there are only a few stars who can take the lead, and it is not easy for most stars to do live broadcast with goods. Even if these stars bring their own traffic, it may be more fans and people who eat melons than real consumers who gather in the live broadcast room. Therefore, compared with koL, the head of the live broadcast platform, the data of the stars’ goods is obviously dim. Even though the stars tried their best to imitate the various words of the head anchor and threw away their baggage and shouted "Buy in buy buy" in the live broadcast room, many stars were labeled as unsuitable.

　　Lin Yun started his first show with goods in Taobao live broadcast room, "Jelly Lin premiere, allow you good things". According to the data of melon, 888,700 people watched UV in a single live broadcast, with 26,000 pieces of goods sold, and the peak number of online users was only 17,100. Li XiaoLu’s debut with goods also frequently overturned. When introducing products, I almost read them according to the manuscript, and I also misspoke the price of the products. I am not familiar with the goods I brought, so I can only rely on the anchor friends to help me.

　　Therefore, at present, most e-commerce platforms still adopt the relatively safe operation mode of "star+anchor", which combines the specialty of the anchor with the traffic topic of the star. However, for some stars, they are unfamiliar with products and lack of professionalism, which makes them a "tool person" who politely cooperates with the anchor. It is inevitable that they are somewhat embarrassed.

　　Is it a long-term good business to bring goods live by stars?

　　At present, most stars participate in live broadcast with goods, or cooperate with the anchor in the form of "airborne" live broadcast or holding activities, not as a profession as the anchor, and the star live broadcast with goods is still in the exploration stage. Moreover, although the live broadcast of the stars brings high exposure to themselves to a certain extent, at the same time, a series of problems such as live broadcast rollover and follow-up product quality caused by unfamiliar business are also likely to cause a crisis of public trust in the stars.

　　On the one hand, the stars increase their exposure through the current hot e-commerce live broadcast, narrow the distance with fans, and establish an affinity for people, thus further circling the powder. In the previous live broadcast of Li Jiaqi and Yang Mi, Li Jiaqi was accused by netizens for her improper speech, while Yang Mi’s response to high emotional intelligence in the live broadcast made many netizens’ impression of her change; When Jin Jing, a comedian, visited the live studio in Li Jiaqi, she not only explained the products skillfully, but also made funny jokes one after another. Many netizens joked that "even Li Jiaqi will lose his job".

　　On the other hand, the live broadcast of stars with goods is also very likely to cause controversy, which will have an impact on their own performing arts. Frequent exposure consumes its own influence. If the stars frequently bring goods live, the audience will gradually get used to the appearance of them shouting "buy it, buy it" in the live broadcast room. When they return to their own performing arts career, the audience may find it difficult to get into the show for a while. The rollover phenomenon in live broadcast, such as high price, quality problems and after-sales situation, not only affects product sales and loses more and more consumers, but also may affect the audience’s evaluation of their personal image and works.

　　In addition, regardless of the ability to carry goods, the live broadcast itself has certain risks. Once the car rolls over, it will bring negative effects to itself, and even ruin one’s acting career. Zhai Tianlin, who doesn’t know HowNet, and Tong Zhuo, who changed his identity from "previous student" to "new student" by some means, are the best examples.

　　In the market environment where the film and television industry has not yet recovered, there may be more stars moving towards the road of live broadcast with goods. However, with more and more stars entering the market, consumers will tend to be rational sooner or later, and the bonus brought by the star aura will gradually decrease. At that time, the threshold of "live broadcast with goods" will be raised accordingly. Without the title of "star", I am afraid it is difficult to win the "killing" in the live broadcast of rivers and lakes.

　　— THE END —

　　Author | Li Yang

　　Editor | Yang Ni

Anime fans have been waiting for a year for the second season of "Swallowing the Starry Sky" animation to finally return! This novel of the same name, which is adapted by Guo Man and eats tomatoes by himself, will be updated at 10 am every Wednesday from December 29, and Tencent video will be broadcast exclusively on the whole network. "I can only become strong quickly to protect important people." Luo Feng once again set foot on the road of the strong, and continued to forge ahead in the name of guardian.

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In the name of guarding, Chinese heroes fight for the future of mankind.

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Luo Feng’s heroic spirit has also been recognized by China Youth Daily, and the activity # Looking at the starry sky and looking forward to the future # was jointly launched by @ China Youth Daily official micro and @ Swallowing the Starry Sky Animation official micro. By transmitting positive energy with heroic dreams, everyone can become the "Luo Feng" in reality.

Luxury lineup blessing, "Swallow the starry skyCreate annual expectations

JJ Lin sang the opening song "Advanced" and Jason sang the ending song "Swallowing the Starry Sky" of the same name, which added more exciting texture to the bloody melody. The lineup of the animated film "Swallowing the Starry Sky" can be said to be quite strong. The second season returned, and the animation lineup was upgraded again, welcoming another great god. Zhu Yawen, an old actor, joined in and voiced Hong, the strongest man on earth. The screen tough guy’s famous "subwoofer" is full of charm, with a magnetic voice to interpret the strong demeanor of not being angry and arrogant, and to fill the audience’s expectations in minutes.

Coupled with the mature animation special effects, "Swallow the Starry Sky" brings the ultimate experience of audio-visual shock. Dreams go hand in hand with struggles, and audio-visual shocks bless. Luo Feng’s road to strength in "Swallowing the Starry Sky" is worth looking forward to.

Enter [China News] > >

　　　　CCTV News (China News): The 2009 Shanghai International Auto Show officially opened to the public on the 21st night. Before and after the opening of this auto show, dozens of domestic and imported models will be listed one after another, and today, with attention to energy conservation and environmental protection, the appearance of various new energy vehicles has also become the focus of this auto show.

　　　　Mini-cars have always been the focus of attention at the auto show because of their cute shape, energy saving and fuel saving. As a mini-hybrid car, the Mercedes-Benz smart sedan that just landed in China on April 8th has attracted many viewers’ attention. BYD, the leader of new energy vehicles in China, brought two hybrid electric vehicles and a pure electric vehicle to this auto show. Exhibitors said that compared with BYD’s new energy vehicles at the Shanghai Auto Show two years ago, the three exhibits this time are more convenient to charge, longer in endurance, higher in fuel economy and lower in cost.

　　　　The new generation of hybrid Buick commercial vehicles exhibited by SAIC is expected to be mass-produced next year. In addition, SAIC has signed an agreement with the Shanghai World Expo Bureau, and its new energy vehicles such as hybrid, pure electric, hydrogen power and supercapacitor will be unveiled at the 2010 Shanghai World Expo.

　　　　In addition to small new energy vehicles, Shaanxi Automobile Group’s energy-saving and environmentally-friendly LNG heavy trucks and compressed natural gas heavy trucks, which represent the future development direction, also appeared at this auto show.

　　　　The reporter noticed that the word hybrid is often mentioned at auto shows, but most hybrid vehicles are still in the concept car stage, and a few have announced mass production plans, and their sales targets are mostly public services such as public transportation and rental. The popularization of new energy vehicles will take some time.

Editor: Li Dan

The writer of this article is the writer @ 中中中中中中中中.

I am greedy and lazy, I don’t like labor, I just love movies.

In the last two weeks, many people around me have been watching an Amway domestic drama, The Beginning.

300+ Weibo hot searches, 200,000 people’s passionate scores, and 8.2 douban scores are all in full swing to discuss the plot trend.

It was the first drama of the year.

The Beginning is adapted from the novel of the same name by Prayer Jun and tells a story about the cycle of time.

After a bus exploded, Li Shiqing (Angel) found herself in a time cycle, going back to the minutes before the explosion.

After she pulled her neighbor Xiao Heyun (Bai Jingting) into the cycle, the two of them started time adventures again and again.

They want to save their own lives and the lives of the whole car, and they want to find out who set off the bomb in the car.

There are 15 episodes in the series, so far 13 episodes have been broadcast, and the protagonists have gone through 24 cycles.

The murderer is already in the light, and the rest is to see how the protagonist can minimize the damage and solve the bomb crisis. I believe how many people can’t wait to see the finale.

The opening year of "The Beginnings" is very surprising. It presents a concept of "infinite flow" which is not new now to the audience with new actors and new topics.

On the home page of the original novel "Beginnings", three keyword tags were posted, namely: infinite flow, Puzzle-solving Style and Confined Space.

Infinite flow, which is very close to the concept of time cycle, is a type of classification, which is common in bamboo slips and foreign dramas.

Baidu Encyclopedia’s definition of infinite flow is more general-

"All-encompassing, including infinite elements, including science, religion, mythology, history, reality, movies, animation, etc., and above them, there is a reasonable world outlook that includes all these."

But to be more precise, infinite flow refers to the samsara who keeps breaking through in the replica world, and completing the task is the way to settle down.

In this way, The Beginning can only be regarded as a branch of infinite flow: Time Loop.

Li Shiqing and Xiao Heyun don’t have much autonomy, but they are constantly pushed back to the time node when the bomb got on the bus by force majeure, and they read the files again and again.

There are not many choices in front of them, only getting off or not getting off: getting off means stealing half a day’s leisure and recycling tomorrow; Not getting off the bus means two choices: stop the explosion and still explode.

They tried one by one in several cycles, and it was difficult to find a satisfactory solution.

Although there are not many works of Time Loop series in China, if we look around the world, we will find that it has long been a mature drama mode.

Groundhog Day, a comedy, tells the story of a bored weatherman trapped in a groundhog celebration day, reminding us to live in the present with his great insight.

The horror category includes "Happy Death Day". The beautiful woman died on her birthday. She is constantly resurrecting to find the real murderer who killed herself in an attempt to jump out of the time cycle.

The suspense category includes Source Code. The pilot wakes up repeatedly on the train to look for hidden bombs, only for 8 minutes at a time, and all this is his brain performing the task of brainwave source code.

At the beginning of the broadcast of "Beginning", it also caused a small-scale questioning storm because of its frequent collision with "Source Code".

We can understand why different audiences have different views on The Beginning, which depends on everyone’s aesthetic psychological threshold.

If you have seen many Time Loop works on weekdays, you will feel that "Beginning" is playing in old terrier; If you are a younger generation audience who have little contact with this type before, you will taste many innovations in the beginning.

After all, in the popular domestic drama category, The Beginning is quite innovative and sincere.

Let’s look at the other two labels of the beginning: puzzle wind+confined space. When these two elements collide with each other, we can easily think of the reasoning works of the storm villa model.

However, chasing the murderer by reasoning is not the focus of the beginning at all.

Li Shiqing and Xiao Heyun, the protagonists, have not been portrayed as omnipotent salvation heroes, and their reasoning ability is not very good. Finding the murderer depends on trial and error again and again.

In the end, they finally found out who the murderer was. At this moment, more than half of the passengers in the car have been tried by them.

Xiaowan believes that the fire of Beginnings lies not in its imitation of mature models, nor in the deliberately inserted suspense detection line, but in the presentation of local social reality problems.

In other words, it doesn’t follow the science fiction school or the reasoning school, but the social sentiment school.

In 5~8 episodes, Li Shiqing and Xiao Heyun began to investigate the suspects on the bus. The drama opens God’s perspective and fills the background of passengers. Almost everyone has a story.

Liu Dan’s "malicious role" successfully came out of the circle.

Lu Di, an anime fan who is immersed in the second world, is the only person in the whole car who unconditionally believes in recycling theory. He is gearing up to circulate with the protagonist, thus becoming the savior in the animation he has seen.

He also promised that in case he didn’t enter the cycle, the protagonist could call him by calling out his nickname. At the critical moment of episode 10, Xiao Heyun successfully used his nickname to harvest an effective labor force.

This line symbolizes sincere idealism. Lu Di is not only like a middle school patient who didn’t grow up, but also has all the characteristics of a passionate protagonist. He reflects the innocence that the adult world can’t tolerate.

Passengers Ma Guoqiang and Lao Jiao both appeared as suspicious villains. Ma Guoqiang hit and run many years ago, carrying his life on his back and serving several years in prison.

But on the other hand, his elderly father went to the city to look for his son, and brought a whole bag of the sweetest watermelon in his hometown to his son who didn’t want to meet him.

Laojiao is the most common migrant worker in the city, living in someone else’s garage, just to send home the reward for doing odd jobs for her daughter to study. Lao Jiao’s suitcase is even stuffed with bulk sanitary napkins for her daughter.

The killers are not terrorists who have been flattened, and the secrets behind them are scary and bleak. Many times, the perpetrator’s last identity is the victim.

"Beginning" continues to outline the story behind the supporting roles until their images become more and more warm, so that every audience can easily associate with an acquaintance or passer-by in their lives.

The Noon Sunshine Company, which produced "The Beginning", happens to be very good at writing stories of sadness and joy at the bottom. For example, last year’s "Children of the Qiao Family" described the family story struggling on the edge of the city with great efforts.

In The Beginning, Noon Sunshine Company did the same thing, touching people’s hearts with the gripping stories of bus passengers, mobilizing the audience’s senses and memories, thus achieving emotional resonance.

While profiling the joys and sorrows of small people, it also faintly reflects the shadow of social news: the murderer who was violently attacked by the internet actually has another origin; Grab the driver’s steering wheel and be resisted by the whole car; Three-no sanitary napkins in bulk are the difficulties of many poor women …

Creators gradually build up the blood and flesh of society in accordance with the tendons and bones of realism.

Time Loop is just a loose condom, which can’t stand scrutiny. It can’t explain the mystery of parallel universe and standby time, but the beginning is not here, and the drama tries to expose some heavier facts and life.

"Beginning" held high the high concept setting, and gently placed it in various social situations. This is out of self-consideration, and it can also be regarded as a cautious attempt in the safe area.

However, The Beginning not only made a good start for the domestic drama market in the New Year, but also set a good example for the film and television of infinite flow’s novels.

Over time, maybe we can see better and bolder domestic dramas of the same type.

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

[Maoyan Entertainment’s net profit increased by more than 7 times last year, and the stock price of Hong Kong stocks rose by more than 5%. Institutions are optimistic about the record box office this year]

Maoyan Entertainment’s share price is strong today. At the close, the increase reached 5.39% to HK$ 10.36, with a turnover of HK$ 42,886,900.

Maoyan Entertainment will release its annual results on March 21st. Yingxi announcement shows that the company expects its revenue in 2023 to be 4.7-4. 8 billion yuan, up by about 102.6% to 106.9% year-on-year; The net profit of returning to the mother was 880 to 930 million yuan, a year-on-year increase of 739.7% to 787.4%. CICC believes that the performance forecast exceeded expectations, mainly due to the strong performance of Chinese New Year movies, proper control of management expenses and adjustment of the forecast income tax rate.

According to the data of Lighthouse Professional Edition, as of March 10th, the box office in 2024 (including pre-sale) has exceeded 15 billion yuan. Guosen Securities (002736) predicts that the box office of China movie (600977) is expected to exceed the level of 64.2 billion yuan in 2019 and hit a new record high, driven by the supply cycle of domestic movies and Hollywood movies. The high operating leverage characteristics make the broadcast channel expect to usher in a better profit release period.

　　CCTV News:Mobile phone application software, also known as App, with the rapid development of mobile Internet, the functions and classifications of App are more diverse. In November last year, CCTV news channel exposed the chaos of pornographic content in the "learning App for primary and secondary school students". Recently, parents in Chongqing, Guangdong, Beijing and other places have reported that the chaos of learning apps has come back, and the homework apps recommended by many schools have become hiding places for online games.

　　Recently, Mr. Zhao from Shenzhen told reporters that his son, who is in the third grade of elementary school, uses a mobile phone App called "A Primary School Student" every day because the teacher has to arrange homework on it. Recently, he found that the child continued to hold the mobile phone after completing the homework in the App. When he looked carefully, he found that the interface of online games Appeared in this app.

　　Mr. Zhao provided the reporter with a screenshot of the page of this App. Apart from the tips of "whether the teacher arranges homework", there are also sections such as "Growing World", "Parents’ Reward" and "Tasks". But Mr. Zhao reflected that online games appeared in the section of "Growing World", and children can get certain scores by completing tasks, and the scores can be exchanged for virtual currency, so as to buy props or raise electronic pets to play PK with their classmates. Not only that, users can also choose to pay directly in the "mall" to buy game props. Mr. Zhao is worried that the children are addicted to the games in this App, but in the face of the teacher’s request, he has to agree that the children will continue to use it.

　　Coincidentally, Mr. Xiong from Beijing also told reporters that this "One Primary School Student" homework App was installed under the recommendation of the school teacher. The teacher can arrange homework on it and then send the students’ completion to WeChat group, as long as parents do not follow the requirements, they will be urged. Mr. Xiong said that there are so many settings of "game form" in this App that it is easy to cause children’s buying impulse. In less than two months, he has made 13 purchases at the request of his children and spent more than 1,200 yuan.

　　In the survey, CCTV reporters also found that some operators who study App, in addition to using the guise of teaching to promote games, have a more "slick" approach, which is to transfer the game channel in App to WeChat WeChat official account, and guide primary and secondary school users to places outside the App in an attempt to escape supervision.

　　In September this year, some parents reported that there were a lot of content unrelated to learning in an App called "Interactive Homework". The reporter saw in this App that in one-third of the interface, the scrolling words of "DIY by hand", "Meitu area" and "Twelve constellations" are very eye-catching, and clicking on the "recess" section in the interface will enter the column area of these scrolling words. One of the columns called "Little Mutual Talk" is marked with the following words — — "Words, music and movies hope to become a spiritual place in the hearts of students".

　　After parents reported that these contents would affect students’ learning, "interactive homework" closed the "small talk" section. However, the reporter found that this App has started an article on content rectification. "Interactive Homework" opened the WeChat WeChat official account at the same time as the App, and named it "Homework Little Mutual". On October 13th, the reporter entered this WeChat WeChat official account and found that in addition to the "answer query" column in the "Interactive Homework" App, the "latest game" column was placed in the middle position. Click on it and there will be games such as "circle of friends" and "the richest man", and the "game hall" contains nearly 100 online games.

　

　　The reporter found that in the interface before entering each game, it was written in bold font, "Don’t play the game after finishing your homework?" Do you want to be a nerd! " . In the game called "circle of friends", users get points by throwing dice, and when the points reach a certain number, the game sets up a link of "visiting friends", and a female avatar user marked "online" is recommended by the system to click and visit. At the same time, the game also set up a "world chat" section. The reporter clicked into it and found a lot of information about making friends, some of whom used pictures of scantily clad clothes as avatars.

　　WeChat WeChat official account, an "interactive homework", not only uses games to guide primary and secondary school students to socialize, but also contains a lot of online games with sexual suggestion, sexual temptation and bad value orientation. The reporter saw in a game named "Dafuhao" on the WeChat official account page that users must first choose a role, and after choosing to be the protagonist, the game will actively push a photo link of "Secretary’s Resume", which includes personality characteristics and measurements of women.

　　In the "Game Hall" column of WeChat official account, the reporter found that nearly 100 games can be logged in without real-name registration, and most of them have consumer channels such as "Prop Mall". The reporter randomly clicked on a game called "Jiangshan Beauty". The introduction of this game reads: "This is a palace fighting mobile game developed by original simulation management, and all kinds of beautiful women are waiting for you here." Users only need to authorize QQ number to log in. In the brief introduction of a game called "Emperor Lucky 2", it is even written that "you can experience taking a wife and concubinage, monopolizing power and enjoying the beauty of the world" in the game. After clicking on it, the reporter found that there are a lot of voices and words of sexual temptation in the game.

　　Legal experts pointed out that learning apps use the registered primary and secondary school students’ user resources and transfer them to other platforms, and the practice of profiting from them through a large number of online games has violated the legal and moral bottom line.

　　Recently, Bozhou Everbright Green Bioenergy (Guoyang) Co., Ltd., which is characterized by unconventional water utilization, was named as the tenth batch of provincial water-saving enterprises by Anhui Provincial Water Resources Department and Provincial Department of Economy and Information Technology.

　　Based on the principle of "zero" emission, the enterprise has implemented the best water-saving scheme in all water-using links, and consolidated management and overall distribution of multiple water supply systems for production, living, greening and fire protection. All the production links use reclaimed water from the sewage treatment plant in Guoyang Economic Development Zone, with an annual water intake of about 450,000 cubic meters, which is mainly used for power generation circulating cooling and desalting water production and preparation; Covering an area of 193 mu, the factory area has achieved global rainwater collection, in which an open underground rainwater collection pool has been built, and all rainwater, road washing water and backwashing water are collected into the rainwater collection pool for reuse. The index of water consumption per unit product is better than the advanced value of industrial water consumption quota in Anhui Province, which sets a water-saving benchmark for similar enterprises. In recent years, Bozhou City has continued to establish water-saving enterprises in high-water consumption industries and key water-using enterprises, strictly supervised daily water intake and water saving, encouraged and supported enterprises to increase unconventional water utilization, strived to reduce water consumption per unit product and effectively reduced waste water discharge.

　　In the next step, Bozhou will continue to improve the water-saving management mechanism and strengthen water-saving management as a guarantee, focusing on water-saving technological transformation and project construction, and cultivate more water-saving enterprises with distinctive highlights, making new and greater contributions to the city’s water-saving emission reduction and green development.