Photo courtesy of vision china

　　Beauty cosmetics guide to avoiding pits

　　Reporter Jin Feng

　　If you want something beautiful, how can you do it without skin care and makeup? In the eyes of many beauty experts, today’s skin care and makeup process is not just as simple as "washing your face and applying a cream", but involves a series of steps such as cleansing, toner, cream and essence.

　　Before these operations, the quality of the product is the most important thing. In order to identify the quality of the product, there are various methods circulating on the Internet: "Facial cleanser is baked with fire, and if it is splashed with oil or baked more and more like yogurt, the safety factor is not high." "Shake toner, if there is less foam, it means less nutrients." "Put salt on lipstick and rub it. If there are black particles, it means that the content of lead and mercury exceeds the standard, never buy it. … Can these seemingly simple "earthworks" help us polish our eyes, and how can we choose the products that suit us?

　　Improper operation: baking facial cleanser with fire and spilling oil are not safe.

　　Positive solution: oil spills are caused by oily components or emulsifiers.

　　"Roasting with fire will spill oil, or the more it is roasted, the more it looks like yogurt, which does not explain the quality of facial cleanser." Chi Bo, a professor at the School of Food and Light Industry of Nanjing University of Technology and the State Key Laboratory of Material Chemical Engineering, told the Science and Technology Daily reporter that splashing oil when baking facial cleanser with fire can only prove that there are oily ingredients or emulsifiers in facial cleanser.

　　Chi Bo said that some facial cleansers with strong cleaning power and more soap-based surfactants will add some grease or emulsifier. Grease can reduce the degreasing power of soap-based surfactants and make facial cleansers softer to use. This facial cleanser will spill oil if baked with fire, but it does not mean that it is unsafe to use this facial cleanser.

　　As for why facial cleanser is baked more and more like yogurt, it is related to the formula of facial cleanser. Chi Bo said that some facial cleansers have high fineness, and the water evaporates after baking, and the molecular structure of the emulsifier has not been destroyed, so it will be very sticky, but this can only prove that its emulsification system is relatively stable and the facial cleanser will be stored for a relatively long time.

　　Since the method of identifying the quality of facial cleanser by fire roasting is not reliable, how to judge the efficacy of facial cleanser? "After using a good facial cleanser, the face is not tight." Chi Bo said, "In particular, it is not recommended for people with sensitive skin to use facial cleanser that makes the skin feel tight, because it will remove the oil that acts as a barrier on the skin surface."

　　Xu Yang, deputy chief physician of jiangsu province hospital Dermatology Department, also said that the main function of facial cleanser is cleaning. After cleansing, the skin is not tight, moist and dehydrated. If you want to moisturize the skin, you might as well use facial cleanser containing moisturizing ingredients such as glycerin and allantoin.

　　In addition, the pH value of facial cleanser is preferably weakly acidic. "The pH value of skin is about 4.1— 5.8, and the pH value on the market is 6-mdash; Facial cleanser between 7 can be used, and the pH value can be measured with test paper. Although the degreasing of alkaline or soap-based facial cleanser is better, if it is too alkaline, it may affect the pH value of the skin. " Xu Yang said that after the change of skin pH value, it will cause changes in skin flora. If the pH value increases, it will form an environment conducive to the growth of some skin bacteria such as propionibacterium acnes, thus increasing the probability of acne on the skin.

　　Chi Bo suggested that for people with oily skin, you can use soap-based facial cleanser containing dodecyl and laurate, but you should also beware of excessive cleaning and damage to skin oil. Excessive cleaning will make the skin dry and tight, and it will also open the pores completely, which will increase the chance of contact with germs and lead to skin allergies. People with neutral and sensitive skin are more suitable for facial cleanser containing amino acids and olive oil lipids.

　　Inclined operation: shake the toner, and there are many nutrients in the foam.

　　Positive solution: the content of surfactant determines the amount of foam

　　After washing your face, especially in hot summer, pat a little toner on your face, and a refreshing feeling will come to your face. So how to identify the advantages and disadvantages of toner? Some netizens suggested shaking the toner. If there is less foam, it means less nutrients. Is that true?

　　"The content of nutrients has nothing to do with the amount of foam." For this method circulating on the Internet, Chi Bo said that many ingredients in the toner will not produce foam, such as vitamin C, plant extract, salicylic acid and so on.

　　Xu Yang said that the ingredients in toner are both water-soluble and fat-soluble, such as hyaluronic acid and fruit acid, which are water-soluble ingredients, and glycerol and salicylic acid, which are fat-soluble. Surfactants need to be added to dissolve fat-soluble ingredients in water. Surfactants can cause foam when shaking, but surfactants do not affect the nutrition of toner.

　　Chi Bo further introduced: "In the production of toner, sometimes in order to dissolve essence and essential oil in water, it is necessary to add surfactant, which can increase the surface tension of the liquid, make all the substances evenly blend and form an oil-in-water system, so that various substances are not easy to delaminate and the storage time is longer."

　　How much foam you shake out can’t judge the substance content, so how to choose the toner that suits you?

　　Xu Yang said that the function of toner is mainly to moisturize and soften the stratum corneum. However, the use of toner should vary from person to person. People with oily skin can use some toner that softens the cuticle or contains alcohol. For people with sensitive skin, it is not recommended to use toner containing alcohol, fruit acid and salicylic acid easily. "Fruit acid and high concentration salicylic acid have exfoliating effect, etc. It is not recommended for people with thin cuticle." She suggested that for people with sensitive skin, if you can’t identify which toner is useful to you, you can use lotion or moisturizer directly without caution.

　　Inclined operation: the emulsion enters the water, but floats on the water surface and contains oilstone ester.

　　Positive solution: Sinking and floating surfaces are mainly determined by density.

　　An emulsion that looks as pure as milk is moisturizing and moisturizing. If a few drops are squeezed and dissolved in water, some emulsions float on the water surface and some emulsions sink into the water. Some emulsion identification methods circulating recently believe that the emulsion floats on the water surface, indicating that it contains oleoresin, which will harm the skin. Is this statement reliable?

　　Regardless of ups and downs, it can’t prove whether the emulsion will harm the skin. Xu Yang said that emulsion is generally composed of oil, emulsifier, preservative, perfume, excipient for adjusting pH value, etc. The density of the emulsion is determined by different preparation formulas and processes, and whether the emulsion floats on the water is determined by the density of the emulsion. If the density is greater than water, the emulsion will sink, otherwise it will float on the water. However, it can’t be said in general that the emulsion floating on the water will hurt the skin, which depends on the specific components and proportions.

　　Chi Bo believes that emulsions containing more oils are easier to float on the water surface. Most of these oils are light oils, such as mineral oils. The amount of oils will affect the skin feel and moisturizing strength of emulsions. Healthy skin is water-oil balance, and the best way to keep skin healthy is to protect the barrier function of skin. Too light and too thick emulsion is not suitable.

　　If you want to choose a suitable emulsion, you can also pay more attention to the ingredient list. Xu Yang believes that the most important function of lotions and creams is moisturizing. If you need anti-aging, you can choose an emulsion with substances such as alcohol A, vitamin C, vitamin E and peptides. Sensitive skin needs some emulsions that have anti-allergic effect and can repair the water-oil barrier, such as those with ceramide, purslane extract and licorice extract, which have certain anti-inflammatory effects. The emulsion containing vitamin C, arbutin, tranexamic acid and other substances is suitable for people who need whitening. Salicylic acid, fruit acid, almond acid and other substances can help fine pores and fight acne.

　　Oblique operation: rubbing salt on lipstick turns black, indicating that it contains lead and mercury.

　　Positive solution: The content of related substances can only be detected after nitration with strong acid.

　　Choosing a powerful lipstick will not only make your lips full and shiny, but also make your whole face feel makeup. Some netizens said, put salt on lipstick and rub it. If there are black particles, it means that the lead and mercury content exceeds the standard, so don’t buy it.

　　In this regard, Qu Mei, a senior engineer of the National Cosmetics Quality Supervision and Inspection Center, responded: "Not reliable." One of Qu Mei’s daily work is to check the quality of all kinds of cosmetics.

　　She said that whether the quality of a lipstick meets the standard needs to be reflected by its lead, arsenic, mercury, cadmium and total number of colonies, mold and yeast, Pseudomonas aeruginosa, Staphylococcus aureus, Escherichia coli and other conventional indicators. To complete this detection process, it needs to go through a set of chemical experiments.

　　"When testing, we weigh the lipstick, add strong acid, and then heat it with an electric furnace. The strong acid will fully decompose the chemical composition of lipstick. Then put them in a high-temperature boiling furnace and burn them for several hours to remove all the organic substances in the lipstick, leaving inorganic substances. After dissolving inorganic substances, the contents of lead, arsenic, mercury and cadmium in cosmetics can be detected by atomic absorption or atomic fluorescence. Therefore, it is impossible to decompose lead and mercury just by adding salt at room temperature. " Qu Mei told the Science and Technology Daily reporter that lead, arsenic, mercury and cadmium are all prohibited ingredients in the production of cosmetics. The prohibited mercury can make the skin appear whitening in the short term, but lipstick has no short-term whitening demand, so there is no need to add it. The test results of cosmetics center for many years show that no samples of lipstick containing excessive mercury are found, so consumers don’t have to worry.

　　What are the black particles produced by the friction between salt and lipstick in the online video? Chi Bo said: "Black particles may be caused by sodium chloride destroying the paste system of lipstick, which changes the internal components. However, some merchants will not write all the ingredients in the ingredient list, and the composition of black particles is not easy to judge. "

　　Beijing, January 8 (Xinhua) According to the website of the Central Meteorological Observatory, it is expected that there will be heavy fog in southern Hebei, southwestern Shanxi, northern Henan and western Shandong from the morning of the 8 th. Affected by cold and warm air, there will be a wide range of rain and snow in the central and eastern regions in the next three days.

Data map: foggy weather. Zhang Yazi photo

　　There are obvious rain and snow weather in parts of North China and Huanghuai.

　　Yesterday, small to medium snow appeared in parts of southern Heilongjiang, eastern Jilin and western southern Xinjiang, and local heavy snow or blizzard (10 ~ 12 mm) occurred in Yanbian, Jilin, Baishan and Kezhou, Xinjiang; Snowfall, rain or sleet is 2 ~ 10mm in southern Shanxi, southern Hebei, Shandong, central and eastern Henan, northwestern Anhui and northern Jiangsu, and 12 ~ 26mm in parts of southern Shandong and northern Jiangsu. There was moderate rain and local heavy rain in central Jiangsu, northeastern Anhui and southern Anhui.

　　This morning, fog with visibility less than 1 km appeared in parts of southern Shanxi, southern Hebei, central and northern Henan, western Shandong and northeastern Hunan, and local visibility was less than 200 meters.

　　There is fog in the central and western parts of Huanghuai in the south of North China.

　　It is estimated that there will be heavy fog in southern Hebei, southwestern Shanxi, northern Henan and western Shandong from the morning of the 8th. Among them, some areas in southern Hebei, northeastern Henan and western Shandong have dense fog with visibility less than 500 meters, and local areas have strong dense fog with visibility less than 200 meters. The Central Meteorological Observatory continued to issue a foggy yellow warning at 06: 00 on January 8.

　　Figure 1 National Fog Forecast Map (08: 00 -14: 00 on January 8)

　　There is a wide range of rain and snow in the central and eastern regions.

　　Affected by cold and warm air, in the next three days, there will be small to medium snow or sleet in most parts of the Qinghai-Tibet Plateau, the central and eastern parts of northwest China, the western part of Huanghuai, the northwestern part of Jianghan, the northern part of northern Xinjiang and the central part of northeast China, among which there will be heavy snowstorms in southwestern Tibet, northwestern Yunnan, southern Qinghai, Altay Mountains in Xinjiang and eastern Jilin. There are small to moderate rains in most parts of southwest China, western and northern Jiangnan, central and western South China, Jianghan and other places, and heavy rains in parts of northern Jiangnan, northeastern Guizhou, northwestern Yunnan and southeastern Tibet.

　　Specific forecast for the next three days

　　From 08: 00 on January 8 to 08: 00 on January 9, there were small to medium snow or sleet in parts of Jilin, southwestern Shaanxi, most of Tibet and western Qinghai, and there were heavy snowstorms in southwestern Tibet. There are moderate to heavy rains and local heavy rains in parts of northern Guizhou, northern Hunan, south-central Hubei and southeastern Chongqing. There are 4 ~ 6 winds in parts of eastern Inner Mongolia and southern Northeast China (see Figure 2). There are 7-8 winds and 9-10 gusts in the Bohai Strait, most of the Yellow Sea, most of the East China Sea, Taiwan Province Strait, the southeast ocean surface of Taiwan Province, bashi channel and the northeast of the South China Sea.

　　Figure 2 National Precipitation Forecast Chart (08: 00 January 8-08: 00 January 9)

　　From 08: 00 on January 9 to 08: 00 on January 10, there were small to medium snow or sleet in the mountainous areas in northern Xinjiang and along Tianshan Mountain, most of the Qinghai-Tibet Plateau, the central and eastern parts of northwest China, the northwest of Jianghan, and the northwest of Huanghuai. Among them, there were heavy snowstorms in parts of eastern Tibet, southern Qinghai, southern Sichuan, and northwestern Yunnan. There are small to moderate rains in parts of southwestern Huanghuai, Jianghuai, Jianghan, northern and western Jiangnan, eastern Southwest, and western South China. Among them, there are heavy rains (25 ~ 45 mm) in southeastern Tibet and northwestern Yunnan. There are 4 ~ 5 winds and above in western Tibet (see Figure 3).

　　Figure 3 National Precipitation Forecast Chart (08: 00 January 9-08: 00 January 10)

　　From 08: 00 on January 10 to 08: 00 on January 11, there were small to medium snow or sleet in eastern Tibet, mountainous areas in northern Xinjiang and along Tianshan Mountain, central and eastern northwest China, northeastern and western Inner Mongolia, northwestern Heilongjiang, most of Shanxi, most of Huanghuai, western Jianghan and northern southwest China, among which there was heavy snow (5-7 mm) in Altay, Xinjiang. There are small to moderate rains in parts of Jianghuai, eastern Jianghan, most of the south of the Yangtze River, most of the southwest, and central and western South China. Among them, there are heavy rains (25-35 mm) in parts of southern Anhui, southern Jiangsu, eastern Hubei, northwestern Jiangxi and northern Zhejiang (see Figure 4).

　　Figure 4 National Precipitation Forecast Chart (08: 00 January 10-08: 00 January 11)

Today is the final match of the 30th round of the Super League, and the topic that fans are most concerned about is whether the Football Association will punish the players who got red cards in the last round of the league and send out tickets. Judging from the last round of the game against Taishan at home in the harbor, the red staining of many players may also give the Football Association a difficult problem. Therefore, this paper will discuss the last round of disciplinary incidents and which players the Football Association may issue tickets to.

For the violations in the last round of competition, the Football Association has always pursued punishment. Therefore, today we also have reason to believe that the Football Association will punish the players who broke the rules in the last round. Cai Huikang of Harbor Team locked his throat against moises in the match, which is against the image of the Super League. Therefore, according to the previous punishment standard, Cai Huikang is likely to be punished.

In addition, for those players who fell to the ground and touched porcelain in the game, I believe that the Football Association will also give a fair penalty, and sending a ticket will also make the Super League more fair. The red cards of many players from Haigang team and Taishan team caused discussion among fans after the game. I believe that the Football Association will definitely give the results today as to whether these players will be punished.

Once the tickets for Haigang and Taishan are announced, these players can be suspended for several games. The suspension cannot be completed this season. Whether to bring them to the FA Cup or next season’s league is the focus of attention for fans. So, which players will the Football Association punish? According to the existing situation, it is basically inevitable that Cai Huikang will be punished. His behavior in the game was very improper, which had a bad influence on the Chinese Super League.

As for moises, it’s hard to say, because the relationship between him and Lei Wu has also become the information that fans want to know. In short, the Football Association’s pursuit of punishment is an important measure to maintain the order and fairness of the league. Whoever fouls should bear the corresponding responsibility. We are looking forward to seeing the Football Association punish players who violate the rules fairly and make the Super League more fair and enjoyable.

Conclusion: Chasing the penalty is to maintain the fairness and order of the game, and it is also a warning to the players by the Football Association. I hope everyone can maintain good game manners and achieve fair competition. At the same time, we also call on fans to look at the game rationally, and don’t blindly idolize or maliciously attack opponents. Only by maintaining the order of the game together can the Super League develop more healthily and steadily.

Autumn in October is the most beautiful and lively season in Mount Tai. Many mountaineers will go to Mount Tai with friends on the Mid-Autumn National Day holiday to enjoy the heroic spirit of "Ling Ding, Xiao Tian Xia" and meet "different self".

Let Xiaobian introduce it to you today.

Some dry goods from Taishan tourism

01

Mountaineering route

How many routes are there to Mount Tai? What are the characteristics of each line?

First, the Red Gate Tour Road-the most classic mountaineering route

Second, Tianwai Village Tour Road-the most labor-saving mountaineering route

Third, Dongyudao-a mountaineering route with outstanding natural landscape

Taohuayu Tour Road-the most romantic mountaineering route

◆ Route 1: Hongmen Tour Road-the most classic mountaineering route.

Hongmen Tour Road (hiking into the mountain, 5: 00-24: 00), starting from Daimiao (8:00-17:30, in which tickets are closed at 17:00), is a classic mountaineering route with the most concentrated human and natural landscape on Mount Tai, and it is also the essence of Mount Tai, with a total length of 9.5 kilometers and 7863 steps. Emperors in the past dynasties all climbed mountains here, and this route is also called Taishan Imperial Road. On the way, the trees are lush, the stairs spiral up, the peaks are beautiful and beautiful, and there are many cultural relics. There are 8 ancient temples, more than 200 steles and more than 300 cliff carvings, which can fully experience the charm of traditional culture.

Route: Daimiao-Daizongfang Arch-Hongmen Palace-Wanxianlou-Doumu Palace-stone valley-Hutian Pavilion-Huimaling-Zhongtianmen-Kuaile Sanli-Yunbu Bridge-Wudaosong-Eighteen Plates-Nantianmen-Tianjie-Bixia Temple-Tangmoya Cliff.

Tour itinerary:

Buy tickets online or in Hongmen Square and Wanxianlou, and walk along the stone steps. If you feel tired and exhausted, you can take the cable car at Zhongtianmen to Daiding.

Cost and time required:

Admission to the mountain: 115 yuan

Zhongtianmen-Nantianmen cableway: 100 yuan/one way.

It takes about 3-6 hours to walk from the foot of the mountain to Daiding.

1. The whole journey is 9.5 kilometers, with 7863 steps, during which there are few flat roads.

2. After getting off at Taishan Railway Station, you can take bus No.3 to Hongmen. After getting off at high-speed railway station, Tai ‘an, you can take bus No.37 to Hongmen, or take the through train of No.61 "Tai ‘an High-speed Railway Station-Taishan Scenic Area" to the starting point of Hongmen Mountain climbing.

3. You can also take Daimiao as the starting point of mountaineering. Take bus No.4 and No.15 from Taishan Railway Station to the south gate of Daimiao. After visiting Daimiao, head north for 1.2 kilometers to Hongmen.

Tips：

1. It is highly recommended to climb Mount Tai for the first time. Climbing Mount Tai has not been through this route, and it is not really a visit to Mount Tai.

2. It takes about 4-6 hours for adults to climb to the top of the mountain on foot from Hongmen. You can also start the tour from Dai Temple, which takes an extra 1-2 hours.

3. If you climb the mountain on foot all the way, it will be a test of physical strength and perseverance. If you are exhausted during the climbing, you can transfer to the ropeway at Zhongtianmen to reach the top of the mountain.

4. You need to book tickets early. As of September 26th, the tickets for the night time five days before the Mid-Autumn National Day holiday (September 29th to October 3rd) have reached the limited threshold and ticket sales have been suspended. If you don’t get the tickets, you should choose to climb the mountain in the daytime.

◆ Route 2: Tianwai Village Tour Road-the most labor-saving mountaineering route

Tianwai Village Tour Road (6: 00-21: 00 by car), starting from Tianwai Village Square, is the most convenient, time-saving and labor-saving mountaineering route. The mountaineering route is divided into two sections: the first section is the Panshan Highway from Tianwai Village to Zhongtianmen halfway up the mountain, with a distance of 14.35 kilometers, and the traffic time of the scenic spot is about 30 minutes. There are many natural landscapes and historical sites along the way, so you can enjoy the beautiful scenery along the way with the car; The latter part is from Zhongtianmen to the top of the mountain. You can choose to climb the mountain on foot (about 2 hours) or take the cableway (about 15 minutes).

Route: Tianwai Village Tourist Center-Longtan Reservoir-Bailongchi-Heilongtan-Chikurinji-Huangxihe Reservoir-fan cliff-Aolaifeng-Zhongtianmen-Cableway-Nantianmen-Bixia Temple-Yuhuangding.

Tour itinerary:

Buy entrance tickets in Tianwai Village, take a bus to Zhongtianmen, and you can choose to walk or take a cableway to Daiding.

Cost required:

One-way bus ticket to Tianwai Village: 35 yuan/person.

Admission: 115 yuan/person

Zhongtianmen-Nantianmen cableway: 100 yuan/one way.

tips：

1. Although this route is labor-saving and convenient, at the expense of many scenic spots, it is suggested to climb to the top of Mount Tai on foot after arriving at Zhongtianmen by bus, so as to enjoy more beautiful scenery of Mount Tai.

Relatively speaking, this route is more suitable for families with children or the elderly.

◆ Route 3: Dongyudao-a mountaineering route with both natural and human landscapes.

The whole journey of Dongyu Road is about 5 kilometers, with more than 4,000 steps. Compared with the climbing route of Hongmen Middle Road, the slope is gentler, and it is more comfortable to pass, which is suitable for walking slowly. Along the way, there are Qingyang Hall, Hanquemen, Qitian Pavilion, east door, Ziqi Pavilion, Yudao Stone House and other scenic spots. Taishan Scenic Area has also built supporting management rooms and four public toilets along Dongyu Road, and placed more than 50 garbage bins, and implemented projects such as communication, video surveillance, water supply, sewage treatment, greening and fire isolation network, so that tourists can swim in Dongyu Road with peace of mind.

Route: Shangliyuan Village-Weiyang Lake-Qingyang Hall-Hanquemen-Yudao Stone House-Qitian Pavilion-east door-Ziqi Pavilion-Zhongtianmen.

Tour itinerary:

Buy entrance tickets at Dongyudao and walk directly to Zhongtianmen. After arriving at Zhongtianmen, you can take a cable car directly to Daiding, and you can climb to Daiding on foot at Zhongtianmen.

Tips:

1. You can take bus K30, K37 and K19 to the entrance of Shankou (Shangliyuan Village), but it will stop running around 5 pm. Please pay attention to tourists.

2. For tourists who have visited the traditional route, you can try to choose this route, so that you can enjoy more of the original natural landscape of Mount Tai.

Tips：

Compared with the first two hiking routes, the tourist service facilities along this road are slightly insufficient, so you need to bring your own food and water to go up and down here.

◆ Route 4: Taohuayu Tour Road-the most romantic mountaineering route Taohuayu Tour Road (7: 00-17: 00 by car and 8:00-16:00 by foot), which starts from Taohuayu Tourist Center and is located at the west foot of Mount Tai. The mountaineering location of this route is far from the urban area, which is more suitable for self-driving tourists.

Route: Taohuayu Tourist Center-Diaoyutai-Bifeng Temple-Caishi Creek-Chilin Creek-Hongyuchuan-Taohuayuan Cableway

Tour itinerary:

Buy entrance tickets at Taohuayu Tourist Center, take a bus to Taohuayuan Cableway Station, and then transfer to the cable car to Daiding.

Cost required:

Taohuayu one-way ticket: 35 yuan/person

Admission: 115 yuan/person

Taohuayuan cableway: 100 yuan/one way.

Tips：

There are relatively few tourists on this route, and the sightseeing environment is relaxed. If you choose to walk into the mountains, you can enjoy the 2.8 billion-year-old geological wonders of the world-the colorful stone stream and the Taishan elf "the fish in the forest" at close range. However, there is a big gap between the cableway and the ground, so tourists who are afraid of heights or have heart diseases should take the cableway cautiously.

02

Matters needing attention in climbing Mount Tai

After choosing the mountaineering route, it is necessary to confirm the mountaineering time. Reminder: Tickets for Mount Tai during the holiday period are all online (including three hiking routes and two bus routes). Please pay attention to the "Mount Tai Scenic Area" WeChat WeChat official account "WeChat Ticket Purchase" column to make an appointment as soon as possible. To climb Mount Tai, please be sure to bring your resident ID card to check in at the reserved time and the reserved entrance to the mountain pass. If you change the admission time or place temporarily, you must refund the ticket through the original channel and make a new appointment. Please don’t make an appointment to buy tickets on the unofficial ticketing platform, so as to avoid property damage and inability to enter the park. I also remind you to participate in high-risk projects such as adventure, water climbing and night climbing carefully according to your age, health and physical fitness, and try to choose mountain climbing during the day.

Don’t worry about parking! When you arrive in Tai ‘an City at the foot of Mount Tai, you can open WeChat or Alipay to search for the "Taishan Easy Stop" applet, with clear berth, one-click navigation, convenience and practicality. In case of suspension of ticket sales and mountain entry in Taishan Scenic Area, we sincerely invite you to visit other scenic spots around Taishan.

03

Climb Mount Tai to watch the sunrise.

Here, I would like to briefly introduce the five wonders of Mount Tai: the rising sun, the jade plate in the sea of clouds, the sunset glow, the golden belt of the Yellow River and the precious light of Mount Tai. One of the top five wonders of Mount Tai is the rising sun. The beautiful scenery at sunrise is touching, and it is also an important symbol of "the first mountain in the world".

There are two ways to enjoy the rising sun on Mount Tai:

One is to stay in a hotel on the top of Mount Tai (there are only more than 900 beds in the hotel on the top of the mountain, which needs to be booked early), and get up early the next day to watch it directly at the top of the mountain.

The second is to climb the mountain from the [Red Gate Tour Road] in the middle of the night. After arriving at the top of the mountain in about 5 hours, you can watch the sunrise after a short rest.

The two ways have their own advantages and disadvantages. The advantage of living at the top of the mountain is that you can watch the sunrise without being too tired after getting up. The disadvantage is that the rooms and materials at the top of the mountain are tight, and the cost performance of accommodation is low. Moreover, booking in advance in the tourist season may not necessarily have a room.

However, during the holidays, there are many tourists climbing Mount Tai at night, which are crowded and can’t see the magnificent scenery, so it is not recommended. Of course, you don’t have to worry about safety when climbing Mount Tai at night. You can watch the night view of Tai ‘an city halfway up the mountain. The most important thing is that you can save a lot of money. The disadvantage is that climbing in the middle of the night will consume a little more physical strength, miss most of the scenery, and have an impact on the biological clock in the next few days.

In addition, whether you can see the sunrise is unpredictable, depending on the weather conditions at the top of the mountain, the amount of clouds, the visibility, the size of the wind and many other factors. The temperature at the top of the mountain is about 10 degrees Celsius lower than that at the foot of the mountain. At night, the top of the mountain will feel a little cold. Please refer to the recommendation of mountaineering equipment below.

Recommended equipment for climbing Mount Tai at night:

1. The necessary equipment for climbing Mount Tai at night [warm clothes]. There are stalls for renting warm clothes under the mountain and on the mountain. The good news is: since September 28th, the new version of warm clothing has been on the market, and the whole mountain is "unified rent, unified management and unified retreat", so you don’t have to worry about finding a booth for rent refund! Of course, the original warm clothing-"military coat" will still exist for some time, but the withdrawal of rent can not achieve the whole mountain reunification, please pay attention!

2. [Treadmill] can be purchased selectively. Small roadside stalls on the way to mountain climbing are available for sale, and the price depends on the quality.

3. [Flashlight] Choose to buy or bring your own. The good news is that most road sections have been arranged with low illumination, and it won’t be long before you can ignore the flashlight option.

4. Due to the slightly lower temperature at the top of the mountain, digital products such as cameras, mobile phones and other shooting equipment have degraded battery performance at low temperature, so it is necessary to charge the battery in advance or carry a backup power supply.

5. The food carrying capacity should not be too large. Increasing the load will consume the physical strength of mountaineering, and roadside stalls can be purchased.

The sunrise time of Mount Tai can refer to the following table:

Transfer from: Taishan Scenic Area

Source: Taian police

How can the general public get fashionable temperament? Do you wear all kinds of modern western-style clothes, or do you decorate with all kinds of exaggerated jewelry? Actually, it’s not. For ordinary people, we should pursue understandable fashion and make ourselves better and better by wearing. This is the real fashion.

There is a fashion called "crossing elegance". I recommend the general public to learn these ideas and become fashionable easily. Let’s take a look!

Many people’s knowledge of fashion has long been out of date. At present, fashion is not a frivolous and exaggerated, simple and elegant and intellectual way of dressing, but a shortcut for the public to gain elegance and high sense.

For the general public, it is suggested to give up all kinds of clothes that are not suitable for you and are fake and fashionable, and refuse to be too sweet or individual in dressing style. We can learn from some fashion bloggers who become beautiful by wearing clothes, such as Miki.

In Miki’s modeling, the single item and collocation are quite simple, showing an elegant and textured effect. This classic dressing method is difficult to be outdated, and it is undoubtedly very temperament.

If you want to cross elegance, don’t overdo it. Your dressing orientation should be clear enough, with simplicity and generosity as the main, less exaggerated and grandiose design, and more simplicity and quality sense.

Shirts, T-shirts, jeans, jeans, suit pants and midi skirts, these items should be used quickly.

The more elegant the fashion women are, the more they choose clothes with quality, versatility and practicality, and rarely wear items that are difficult to control or have rough fabrics.

If the style of a single item determines the style of dressing, then the material of a single item determines your aesthetics and taste. Instead of spreading time and energy to dozens of clothes, it is better to choose a few simple and expensive clothes.

Clothing with advanced materials is comfortable and generous to wear on your body, and it can make your charm value rise linearly, decent and intellectual.

Whether the clothing has texture or not can be judged from these aspects. The first is the hand feeling. The fabric that feels comfortable and greasy is much better than the material with rough hand feeling.

The second is to look at the visual effect of the material, which exudes a sense of luster and is visually mild and durable, which is relatively more advanced. Finally, look at the sag, all kinds of clothes that will swell up when worn on the upper body, and there are no single items with vertical and smooth fabrics.

There is a fashion called "Crossing Elegance". Female friends who know how to show and enhance their elegance by wearing will also improve their fashion control ability in the process of wearing.

In addition to dressing simply and paying attention to the texture of clothes, you can also improve your clothes by paying attention to details. I recommend that you start with clothing styles or accessories.

For example, the choice of slit midi skirt, slit skirt not only reveals white legs, but also makes the shape more elegant and tender.

The details of modeling cover a wide range. In addition to the design of single items, you can add some advanced and fashionable accessories to the modeling, such as scarves, earrings, necklaces, bracelets, belts or shawls.

In the matching of the same color system, with the help of polka dots, prints or hollowed-out designs, the level changes are highlighted, and these tips can make you more elegant!

If the general public wants to improve their image quickly and become a more elegant temperament woman, then they need to learn to take shortcuts in collocation and see what clothes the fashionistas are wearing!

1. Little white skirt

The A-style high-waisted skirt, umbrella skirt, pleated skirt or floral skirt are actually quite suitable for the general public. I recommend you to start with a white high-waisted half-length skirt, either A-style skirt or umbrella skirt.

Use this kind of skirt with retro red and dark blue knitted short-sleeved shirts to show your figure and age elegance.

2, polka-dot skirt

The polka dot element is very popular this summer. You can use the polka dot midi skirt for concave modeling. Among them, the polka dot skirt should be light and breathable, and it is best to choose the wavelet dots with elegant colors.

With this kind of skirt and solid color blouse, I believe it is easier for everyone to wear a good temperament.

3, small white pants

Summer is the home of small white trousers, which is comfortable and refreshing in wearing experience and vision. For female friends who want to cross the elegant temperament, it is recommended to arrange small white trousers cut in a straight line!

This time, the elegant dress shared for everyone is here. There is a fashion called "The more elegant you cross". If you learn the above ideas, are you afraid that you will not become fashionable?

This article was originally created by Tiger Brother, and the pictures are all from the Internet. If there is any infringement, please contact to delete it. If you need to reprint it, please indicate the source, and plagiarism will be investigated! # What mature women wear # # That’s what they wear #

# Wear it in early autumn # # Fashion wear it #

Every time I rummaged through all the items in the closet, I still couldn’t find the style that suited me. Even though there were 300 clothes, I still went out with T-shirts and jeans. Are you very discouraged? In fact, don’t worry, I brought you a solution today.

In fact, although collocation is very important in dressing, how to choose clothes is also very important, and the two need to be carried out together. Matching can solve the product fashion in the wardrobe, and the selection skills will help the future matching fashion.

In fact, even the collocation of T-shirts and jeans is not necessarily tacky. It also has a certain relationship with the figure. If a girl with a good figure, even a sack is good-looking.

If you are in poor shape, then take a look at the following wearing scheme, which will surely solve some collocation troubles for you.

Now that the weather is getting cooler and cooler, we can choose this glossy black coat, which, like the material of leather, can give people a neutral, handsome and cool atmosphere.

Therefore, it is fashionable enough without unnecessary embellishment, and it can easily wear a fashionable feeling. The proper waist-closing design adds a significant effect to the matching shape.

Khaki trench coat must be an essential product in autumn collocation, especially the long khaki trench coat has a special aura and a feeling of walking with wind.

Although the solid khaki trench coat is versatile, it is very easy to hit the shirt, so we can choose the design of contrast color to break the simple and low-key, thus showing a personality and fashion charm.

The collocation of jeans can also become handsome and cool. Although sunglasses are accessories, they are really important, which can make simple collocation handsome and cool.

Suitable for long coats, it is temperament immediately. So in such a collocation, jeans will also become different. The long trench coat has its own gas field, which is especially suitable for tall girls.

The hole design has been widely praised since it was popular. Although the older generation of elders don’t understand this fashion, the hole-broken single product is indeed the embodiment of personality fashion, especially when it is matched with a loose version, it can also have the effect of slimming.

Therefore, the hole design is practical and fashionable, which complements the autumn collocation.

Just the right metal embellishment can make a single item have different charm, such as some chain designs or button designs, which can make a simple style different.

A single product with its own personality does not need people’s clever wearing skills, and it is fashionable to wear it on the upper body, so it can also be controlled with Xiaobai.

Nothing is more suitable for daily collocation than a jumpsuit, because the jumpsuit is a well-matched style, so there is no need to worry about it.

Therefore, it is very practical to put the jumpsuit in the closet, and you can’t go wrong when you don’t know how to match it. But such excellent jumpsuits also have shortcomings, that is, it is more troublesome to go to the toilet.

Loosely designed sweaters are very elegant to wear in early autumn, which can not only protect against the sun but also keep warm. The vague perspective can create a sexy temperament.

The color scheme of sea blue is refreshing but elegant, and it is fashionable with fisherman’s hat.

Jeans with contrast color design make their monotonous basic jeans different, and they can be fashionable easily with a black suit jacket. Walking on the street is full of turning heads.

Therefore, when matching, you need not only basic models, but also popular designs.

A slim girl can boldly try cycling pants, and you will find a fashion path.

It looks slender and stylish, and it is also suitable for traveling, comfortable and very photogenic.

With the in-depth understanding of retro fashion, people like shoulder pad design more and more, so it appears in many popular items, adding a bit of elegance.

The shape is unique enough, although not necessarily classic, but it can bring you a full sense of fashion.

Shirts with striped shirts are very similar to hospital gowns, but wearing the upper body is completely two concepts. There is no lazy fashion, but it can give people an elegant charm, which complements the leisure elegance of jeans.

Disclaimer: Passion fruit editor, the text is ingenious and original, and the picture comes from the Internet. If there is any infringement, please contact us to delete it. Thank you!

In this paper, seven trends of beauty industry in 2020 are expounded, and the product logic and user thinking generated by backward trend will become the core of promoting the sustained and healthy growth of beauty brands in 2020 and even in the next few years.

In 2019, the focus of products in the beauty industry accelerated, and the trend of "fast beauty" became more and more obvious.

Now more than ever, it is necessary for beauty companies to grasp the consumption trend first, and then influence the R&D, design, marketing, sales and service of products according to the trend insight, so as to complete the value exchange that is more in line with consumer demand. Among them, artificial intelligence and big data analysis capabilities will be extremely important in this insight mining process.

In 2020, the beauty industry is about to usher in seven significant trends. From the product to the user level, we can grasp the core insight behind the appearance to play a real value:

• Trend one: appearance-consumers value the "ingredients" of beauty; Value-the essence is the need for transparency of product information;
• Trend 2: appearance-the competition of high-end beauty brands has intensified; Value-the greater the brand value, the shorter the consumer decision-making;
• Trend 3: appearance-domestic beauty is sold out; Value-the success of localization of marketing;
• Trend 4: appearance-technology beauty trend; Value-brands no longer need to rely on KOL；;
• Trend five: appearance-the birth of day and night skin care economy; Value-looking for the collective values or behavior changes of consumer groups;
• Trend six: appearance-men start to make up; Value-the outlet of neutral beauty products has come;
• Trend sevenAppearance-young people’s skin care products are more and more subdivided; Value-the demand for beauty is meticulous, and the track is subdivided.

Beauty cosmetics may be the only industry that will not be affected too much by the economic situation.

In 2019, Kaidu reported that the beauty market in China was growing strongly, and the sales of skin care products and cosmetics increased by 13% and 17% respectively, much higher than the overall growth rate of fast-moving consumer goods. According to the data of Prospective Industry Research Institute, in 2020, it is estimated that the beauty market will reach 450 billion yuan.

The performance of e-commerce under the overall prosperity is even more gratifying. According to the data of Tmall double 11 in 2019, the turnover of Tmall beauty products exceeded the all-day record of double 11 in 2018 only in the past hour and 24 minutes in double 11 in 2019.

Looking back at the growth record of the beauty industry in 2019, it was mainly driven by the flow of stars and KOL marketing. The rise and achievements of cosmetic KOL are obvious to all. The star promotion can take the important category "facial essence" in the beauty industry as an example. Through data analysis, the time interest insight engine found that the top 10 skin care cases of facial essence on Weibo platform in 2019 were all from the cooperation between brands and stars.

In addition to the promotion of the fan economy, the product focus of the beauty industry is also accelerating in 2019, showing a trend of "fast beauty". This means that it is obviously not a sustainable plan for beauty companies to rely too much on the traffic dividend of fan economy, and beauty brands should return to product and consumer insight.

For example, in 2019, many domestic beauty dark horses won the "localization of marketing", and male beauty users preferred "invisible beauty products". These judgments on product trends or consumer behavior trends will directly affect the product design, marketing content and other links in the whole enterprise value exchange, and thus continue to promote the progress of the beauty industry.

Through the analysis of Time Fun Insight Engine, this year’s beauty case of Time Fun and the evidence of external authoritative data, in 2019, there were seven significant changes in the beauty industry in terms of product trends and consumer trends, which may be the key to the beauty industry in 2020.

Through the analysis of the beauty industry in 2019, we can find that there are four major phenomena at the product level.

First of all, more and more consumers will value ingredients. They are proficient in skin care knowledge and hope to buy skin care products with significant efficacy ingredients. On the contrary, there are still some consumers who do not value the ingredient list, but increasingly favor high-end brand skin care products, and most of the decisions come from the brand level.

In addition to the two, domestic beauty products are rising rapidly, and there is also a shared core direction that "technical beauty" is becoming a new trend in the future.

According to the relevant investigation report published by Fit Transparency Perception Assessment Survey, more than 40% of beauty consumers believe that they have not obtained enough ingredient safety information about the beauty products they bought from the brand. 72% consumers hope that the brand can explain to them what effect the product ingredients have; More than 60% consumers hope that brands can authenticate the source of product ingredients.

Consumers need to understand what is behind the ingredients, which actually expresses that they not only care about what is contained in the ingredients, but also care about what is not contained in the ingredients. Consumers attach importance to the relationship between cosmetics and skin health, mainly in safety and efficacy.

1) Pay attention to safety

For many people with sensitive muscles found by the time-interesting insight engine, their skin care pain points mainly include: skin irritation, allergies, dryness and so on. For them, whether it is skin care products or cosmetics, natural and organic ingredients without irritation will become their first choice. According to CB Insights research data, the overall capacity of the global natural organic beauty market is estimated to reach 22 billion US dollars.

2) Pay attention to efficacy

On the other hand, it is often because consumers are more and more aware of all kinds of skin care knowledge, which requires more clear efficacy of ingredients.

In September this year, when monitoring some beauty brands on the whole platform, Time Fun Insight Engine found that the related words of "fruit" were rising rapidly from the waist and tail of high-frequency words through machine insight, precisely because consumers valued their "antioxidant" and "anti-wrinkle" effects.

Among this year’s brands, both the Oriental overseas and the HPF at home are emerging brands with simple and transparent main ingredients. Well-known brands such as OLAY are also loved by the market because of the whitening effect of nicotinamide. With the online celebrity product effect of successful brands and more and more popular science of KOL, consumers will pay more and more attention to ingredients.

Top10 丨 Data Source Insight Engine, the Essence of 2019

Back to the end, the essence of consumers’ increasing attention to ingredients is that they need to know the efficacy, the risks and more transparent product information. Under transparency, ingredients will also become extremely important, and brands need more scientific ingredients to guide them.

The more expensive it is, the better it sells. In the China market where high-end skin care and beauty cosmetics are highly sought after, beauty giants are constantly introducing high-priced products to gain market share.

According to relevant data, it is predicted that the consumption of high-end cosmetics in China will increase by 8.8% in the next five years, and the proportion of high-end cosmetics will increase to 24% by 2021.

In brand data, high-end cosmetics owned by L ‘Oré al Group, Estee Lauder Group, LVMH and Chanel have always accounted for about 70% of global sales. Now many luxury brands, including Burberry and Hermes, have also started to enter the beauty business. The whole beauty market and luxury goods have begun to combine more and more, which also shows that the competitive environment of high-end beauty brands will become more and more harsh.

At the user level, consumers have strong consumption power for high-end beauty.

According to the "Picture Book of 2019 High-end Beauty Consumer Women" released by Tencent, one-third (about 90 million people) of female netizens aged 15-55 in China pay for high-end beauty cosmetics, and the whole market size is about 90 million. The age groups of high-end beauty users are also very scattered, including not only white-collar workers with high consumption power, but also 18% student parties. As the main consumer, first-tier cities spend 5,700 yuan per capita on beauty and skin care products every year, and they also have a common consumption feature: high loyalty to skin care products, low loyalty to beauty products and preference for early adopters.

High-end beauty consumers are becoming more and more complex, but their decisions are generally inclined to think at the brand level.

In terms of consumption behavior, the "constituent party" often follows the path of KOL recommendation, user word-of-mouth influence, search judgment and so on. However, among consumers who value "high-end products", brand preference often shortens decision-making time, instead of doing too much search or comparison.

Therefore, beauty brands must combine brand building with sales transformation.

According to the "Insight Report on Domestic Beauty in 2019", more than 42% of consumers prefer to choose domestic beauty; And 60% of consumers said that they would like to buy it again after experiencing the national makeup for the first time.

In the category of skin care products, seven of the top ten brands selected by consumers in China are domestic products (Baique Ling, Dabao, Appropriate Herbal Medicine, Kanshu, Yiye, Natural Hall and Shuipin). In the beauty market, skin care products have always had a place of China brand.

However, in the cosmetics category, it is really not easy for China brand to become a rising star, especially for the two brands that are hot this year: Perfect Diary and Hua Xizi. Their success is inseparable from "cost performance" and even more inseparable."Localization of marketing".

Image source: Huaxizi product map

Among them, the cost performance is very easy to understand, which is caused by the lack of brand power when competing with high-end beauty products, so we have to temporarily emphasize the cost performance. But the core is still because of "localization of marketing", the perfect diary is popular by planting grass in little red books, and Hua Xizi wins in the national tide and national wind.

It can be seen that in the huge consumer groups, combined with the characteristics of the China market, marketing by subdividing platforms or people can also create a brand recognized by the whole people.

The rise of localization of marketing has a natural advantage for domestic brands. They can often get familiar with the China market and communication trends more quickly, and can make use of fancy marketing such as social networking, KOL, variety IP, etc. to achieve rapid sales growth first, and also slowly accumulate brand growth. At present, the market share of domestic beauty brands has reached 56%, accounting for half of the China market.

Today, consumers pay more and more attention to the scientific skin care, and they are eager to know as much as possible about their skin, so as to obtain customized and targeted skin care products, which is the essential reason for the rise of KOL. The brand therefore spends a lot of budget on KOL, which may be completely changed with the arrival of skin care technology in the future.

In 2019, Shiseido Japan launched skincare black technology, a personalized skincare system Optune based on the Internet of Things. Users upload photos to the APP, and measure the skin texture, pore size, skin moisture content and other information through the APP. After analyzing the skin data, they will analyze it again in combination with the temperature, humidity and ultraviolet rays of the day, and even judge according to factors such as mood. After a lot of analysis, Optune Shot, which is filled with different essences and cream raw materials, will combine the two data to prepare the essence and cream that only belong to the user’s current skin condition.

Optune can provide 1000 different combinations, which will make customization to the extreme, not only by skin type, but also by time period, mood, weather and so on. In addition, Neutrogena also plans to introduce the first customized 3D printed mask into China in 2020; L ‘Oré al has also launched customized foundation services such as My Little Factory.

From the trend, skin care technology meets the needs of consumers who want to know their own skin and need more scientific and customized skin care. For skin care and beauty enterprises in the beauty industry, skin care technology will become an important direction, and it can even directly defeat skin care KOL in the future.

As product trends change, consumers themselves are becoming more and more changeable.

They collectively stay up late and worry about the environment. Men not only care for their skin, but also learn to make up. The younger the consumer, the more painful it is. Brands need to further analyze the collective changes of consumer groups and find opportunities for brands to break through in the demand segmentation.

Every generation of consumers are faced with different social environment and living environment, and their behaviors or values are also changing.

In the environment, with the greenhouse effect of climate, consumers need to experience thinner and lighter beauty products; With the awakening of global pollution and environmental awareness, the younger generation of consumers will pay more attention to environmental protection, and they will prefer environmentally friendly beauty ingredients that will not pollute the environment.

In terms of behavior, this generation of young people, whether they are playing drama in bed or going crazy in nightclubs, are gradually becoming late-night people and choose skin care solutions for staying up late.

Take staying up late as an example. This young consumer is really diligent in skin care while staying up late tirelessly.

According to the 2019 National Health Insight Report, 75% of the post-90s generation didn’t go to sleep until after 11 pm. Staying up late is becoming a retaliatory or compensatory living habit of contemporary young people. But after staying up late, they also began to worry about what to take to appease their uneasy body and mind.

As one of the most concerned focuses of people who stay up late, beauty has also undergone some changes.

According to Ali Big Data, among female white-collar workers aged 25-29, they often purchase "essentials for staying up late" every month, including eye mask, facial mask, skin care and nutrition products, etc., and the cost is mostly concentrated between 1,000 and 2,000 yuan.

After monitoring the social platform in 2018, Time Fun Insight Engine extracted 20,000+pieces of data in proportion. After analysis, it found the following insights: after 85, 90 and 95, the age of people who mentioned staying up late for skin care was the most, while the population between 90 and 95 accounted for nearly half of the country. They are young people who are enjoying the flower season, and most of them are white-collar workers who are on the rise in their careers. Their spending power is average, and they are most willing to buy mask products.

In the data of the time interest insight engine, acne, dryness, dark circles, pores and dullness are the biggest problems faced by the staying up late party; Among them, the problem of acne is very prominent. It can be seen that after the brand associates anti-acne ingredients with staying up late, it will have a great probability of being popular.

Stay up late as a sub-field. In 2019, many brands also realized this feature and launched many remedial products, such as eye cream, bottles, etc., and even health products.

It can be seen that brands can find the blue ocean of the market if they can clearly understand the changes in consumer behavior in groups, including the changes in values.

Men’s skin care has gradually become the norm, but further, more and more men have begun to make up.

According to the relevant data released by Taobao, the turnover of men’s make-up in Taobao has increased year by year. In the recent three years, the beauty trend report released by Tmall also shows that the consumption of men’s make-up has maintained a continuous three-digit growth.

But the characteristic of men’s beauty cosmetics is that they just want to repair their faces, but they hope not to be seen.

In Taobao data, foundation, concealer and eyeliner are the top three most popular makeup. Among the top 10 men’s make-up sales in double 11 in 2019, 7 are plain cream. Therefore, the colleagues you may see every day, in fact, have already done a lot of make-up.

Tuyuan Taobao data

The rise of male make-up is actually paving the way for the neutral make-up market, and there will be more and more inclusive products mixed with men and women or with multiple genders.

Now big brands such as YSL and Clinique are providing make-up products for men, and MAC, Tom Ford and Marc Jacobs have all launched neutral make-up product lines. Even Chanel launched the first men’s cosmetics series Boy de Chanel in 2019, including four-color liquid foundation, matte moisturizing lip balm and four-color eyebrow pencil.

At present, male skin care has matured, and male make-up is becoming another fast-growing track. For men, those products that can’t see the makeup, but can really help improve the face value, will be more loved by male users.

Market segments also come from the division of age groups. For example, in the eyes of post-90s girls, their beauty and skin care pain points include: cleaning strength, eye circumference, wrinkles, spots, drooping, dryness, sensitivity, dullness, lip hair, lip lines, pigmentation, red blood and so on. Among the middle-aged and elderly people, after 60 or 70 years of establishing skin care and beauty habits, their skin care needs will not only be limited to anti-aging; According to their skin condition, whether we can develop more kinds of beauty products will become a new track and a new growth point.

Take the post-90s generation as an example. In their eyes, the mask is already the foundation, while the hand mask and foot mask are exquisite.

Through the time interest insight engine, it is found that there are 19,150 users discussing the mobile phone film in Weibo’s public opinion in the past three months, and the post-90s generation (including post-90s generation) accounts for 61% of the total. The age group of users who mention the foot mask is also concentrated in the post-90 s, accounting for as high as 65%, and their demand for foot skin care is still very subdivided, mainly focusing on calluses, dead skin, moisturizing, whitening, fine lines, and paying special attention to heels-it can be said that various problems on each piece of skin can be the reason to buy products.

After 90, consumers mentioned the problem of foot membrane.

At the same time, in a country where the population over 60 years old has reached about 250 million, brands should also meet the needs of beauty and skin care for the elderly besides anti-wrinkle.

After the disappearance of the demographic dividend, the elderly group has become a new driving force for the growth of the Internet economy. According to relevant data, 96% of them use smart phones every day, 40% said that they usually buy online, such as Taobao and Pinduoduo, and 48% said that they usually pay online, such as Alipay.

The beauty pain points of middle-aged and elderly people are also rolling in the dark, which are the directions for brands to consider product layout in the future.

In 2019, beauty brands won an epic victory under the arduous traffic competition.

Among the seven trends in 2020, ingredients, brand competition, localization of marketing and the coming of science and technology can be used as long-term plans, which will affect the thinking of beauty companies in brand building and product design; In the change of group behavior values, neutral beauty makeup and pain points are refined, which also provides more and more subdivided tracks.

The product logic and user thinking generated by backward trend will become the core of promoting the sustained and healthy growth of beauty brands in 2020 and even in the next few years.

The reference data in this article comes from:

Time interest insight engine;

Kaidu "2019 Beauty Market Trend Report" and "China Beauty Brand Ranking";

Prospective Industry Research Institute "2019 China Beauty Industry Market Analysis";

Taobao "China Male Consumption Report" and Taobao Tmall double 11 data;

Tencent "2019 High-end Beauty Consumer Women’s Picture Book"

CBNData

Authors: He Kailong, WeChat official account: Time Fun (ID: Socialtouchst)

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