Xiaomi smart door lock won Q1′ s first sales volume, leading by fault.

　　On April 18th, according to the latest data of RUNTO, in the first quarter of 2024, the omni-channel sales volume of China smart door lock market was 3.86 million sets, down 1.4% year-on-year.

　　Among them, online omni-channel data shows that Xiaomi, Deshman and Kaidishi are in the top three in terms of sales volume and sales volume.

　　Xiaomi’s sales share reached 14.7%, ranking first in online omni-channel sales, and it is a fault-leading.

　　Xiaomi smart door lock has advantages in product cost performance, brand awareness and scene ecology, especially in many price segments below 2500 yuan.

　　In Q1, 2024, China smart door lock online omni-channel brand sales share.

　　Deschman’s sales share is close to 20%, ranking first in online omni-channel sales, followed by Xiaomi.

　　Huawei’s smart door lock performance is also very outstanding, mainly promoting high-end products, ranking fourth in the sales volume dimension by virtue of its brand influence and channel advantages.

　　According to the analysis, in the second quarter, the online market of smart door locks will continue to be hot under the stimulation of promotional activities such as Jiazhuang Festival and 618.

　　RUNTO judges that in the first half of 2024, the omni-channel sales of smart door locks in China will reach 8.8 million sets, with the year-on-year decline narrowed to 1%.