Source: [Chongqing Daily]

On December 5th, the National Health and Wellness Commission held a press conference at the Bashan Central Health Center in Zhongxian County, Chongqing, to introduce the relevant measures to deepen the implementation of grassroots health services for the convenience and benefit of the people, and to answer questions from reporters. Zhu Hongming, deputy director of the Grassroots Department of the National Health and Wellness Commission and a first-class inspector, said, "Since the deepening of medical reform in 2009, we have continued to promote the equalization of basic public health services, and grassroots medical and health institutions have undertaken a large number of basic public health services, especially the health management of patients with chronic diseases, and established relatively stable ties with urban and rural residents."

Zhu Hongming introduced that in promoting the management of chronic diseases, the following measures have been taken: First, in the grassroots convenience measures, the long-term prescription services for chronic diseases such as hypertension and diabetes will be fully implemented in community health service centers and township health centers, and the coverage of chronic diseases will be gradually expanded; Provide exercise and diet prescriptions or suggestions for patients with chronic diseases such as diabetes, hyperlipidemia and hypertension.

The second is to organize the compilation of the National Guidelines for the Prevention and Control of Hypertension and the National Guidelines for the Prevention and Control of Diabetes, so as to guide local primary medical and health institutions to provide health management services for patients with chronic diseases.

The third is to actively promote the training of "medical prevention and management" integrated talents and establish a medical prevention and control integration mechanism. Relying on the contract service of family doctors, we will promote the combination of prevention and medical care, do a good job in health follow-up of key populations, and carry out multi-disease co-management services for patients with chronic diseases such as hypertension and type 2 diabetes.

Fourth, relying on the construction of county medical community, promote the establishment of division of labor and cooperation and two-way referral mechanism between primary medical and health institutions and superior medical institutions, and extend the services of superior hospitals to the grassroots. For patients with chronic diseases with stable conditions, health management services are provided by grass-roots institutions in accordance with norms and guidelines. There are some good explorations and practices in this regard in various places, for example, Tianjin promotes the construction of grass-roots chronic disease management centers, and provides residents with online and offline integrated all-round and full-cycle health services through intelligent auxiliary diagnosis, convenient chronic disease assessment, customized treatment programs and personalized health management. Relying on the construction of county medical associations and urban medical associations, Zhejiang Province has realized that the general diagnosis, treatment and daily management of "two chronic diseases" are mainly based on grass-roots medical and health institutions, realizing linkage from top to bottom and smoothing referral channels.

This article comes from [Chongqing Daily] and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

ID：jrtt

Reporter | Chen Qirui

Editor | Zhou Zhuoran

For Aauto Quicker as a video platform, e-commerce has become the fastest growing business.

In the IPO application submitted to HKEx, the average repeat purchase rate of Aauto Quicker disclosure platform exceeded 60%, while the GMV of e-commerce business was 109.6 billion yuan. With a series of huge transactions, Aauto Quicker has become one of the most important Internet e-commerce platforms in China, and the massive beauty content is one of the main driving forces for its contribution.

The White Paper on Beauty Industry in Aauto Quicker in 2019 released last year pointed out that the number of businesses with 100,000+fans of e-commerce beauty category in Aauto Quicker increased by 36 times in 2019.

In the recently released "Aauto Quicker Beauty Industry Data Value Report 2020", Aauto Quicker once again clarified the importance of beauty categories to the platform, and some of these trends are worthy of continuous attention in the future.

Behind the fast-growing beauty consumption, there must be an equally fast-growing beauty content concern crowd. In the report, Aauto Quicker disclosed the increase of beauty content praise, beauty content sharing and beauty group chat by 24.6%, 45.9% and 11.6% respectively. Outside the first-and second-tier cities, the expanding users in low-tier cities have become new places for beauty traffic growth.

Previously, the "Sunken Market Insight Report" released by Ali’s mother in August 2019 showed that 84% of the categories had more consumers in third-and sixth-tier cities than in first-and second-tier cities, including beauty products.

Different from the convenience that consumers in first-and second-tier cities can go directly to brand counters, consumers in low-tier cities will obviously be more inclined to learn about new beauty trends through social media due to the restrictions of general goods channels.

The flatness of the Internet has broken the previous trend of the cascade distribution of beauty content, and the platform represented by Aauto Quicker has provided them with the same fashion and beauty information as urban residents, which is an important prerequisite for the high growth of beauty content in the low-end market.

Facial care products and make-up products are still the mainstream of Aauto Quicker users’ attention to beauty content, among which facial mask and lipstick are the most popular items in the two categories respectively. For beauty content followers, these two products belong to the category of entry-level products, with a large consumer demand and a wide price range of products available in the market, which can cover consumers of different income levels.

Among them, young consumers from low-tier cities pay more attention to lip gloss and lipstick, which can directly show the color effect, while mature consumers in first-and second-tier cities tend to be anti-aging products such as essence.

The age of consumers is one of the reasons for this difference; But on the other hand, it can be seen that consumers’ demand for beauty products in the sinking market is still dominated by direct self-expression, and the different income levels restrict them from making longer-term investment-oriented skin care consumption to some extent.

It is worth noting that body care products represented by bath milk and body milk are getting more and more attention. Compared with European and American markets, the consumption growth of domestic body care products is not high. In the research report released by Euromonitor International in 2017, the annual growth rate of European body care market is as high as 10.3%, while the domestic growth rate is only 6%.

However, with the popularity of body care products launched by facial care brands such as Elizabeth Ya Dun’s green tea body lotion and Avon little black skirt hand cream, and the association of fragrance brands such as DIPTYQUE and Jo Malone with body care products, this slightly niche category has become a new growth point of beauty content and products.

Live broadcast is the key word in the contemporary Internet economy. From the "first year of live broadcast" in 2016 to the closing tide of live broadcast platforms in the next two years, and now the live broadcast is sold by all people, the development of live broadcast is not smooth, but its vitality is very strong.

Beauty content is the first choice for selling goods live now. In Aauto Quicker’s report, from March to August, the consumption of beauty live broadcast increased by 161%, far exceeding the 72% of short video. However, unlike the short beauty videos, the beauty live broadcast ecology experienced great ups and downs during the investigation.

This also shows from the side that the current beauty live broadcast ecology is still in an unstable stage of rapid development. A large number of new anchors enter with the tide and relevant policies regulate the live broadcast belt, which makes this field that has been injected with a lot of traffic full of variables. In terms of beauty live creators, like the luxury goods industry, the hierarchical differentiation has become more and more obvious, and the stronger the stronger.

This means that the space for those beauty live creators who are below the waist to be promoted may be shrinking. For Aauto Quicker, it has a positive effect to bring traffic to the platform with a strong appeal, but the lack of content diversification and the loss of some creative bloggers may also have a negative impact in the future.