Director:

Screenwriter:Yu Baimei

Starring:Deng Chao　 　 　 　

Broadcast time:October 2, 19:35

Story:upper/better/previous/a surnameIn the early 1990s, the China table tennis men’s team was at a low ebb, and Cai Zhenhua (Deng Chao), who was the head coach of men’s table tennis at that time, was ordered to form a new team to lead Ma Wenge, Wang Tao, Ding Song, Liu Guoliang and Kong Linghui. After a period of hard training, he finally fought back and returned to the top in the 1995 Tianjin World Table Tennis Championships.

Reveal the past of the national ball

The film named after the word "China" seems to be born for the National Day screen. It is a movie that can instantly ignite the blood of the people. The whole process of preparation, shooting and production of this story is inseparable from a character — — The film’s director and starring Deng Chao.

He picked up the guide tube for the fourth time, and selected the most ups and downs in the history of table tennis in China for all sports fans and even the audience in China.

When it comes to table tennis, young audiences will think that China has an ace teacher who can win almost all the prizes in the World Table Tennis Championships and the Olympic Games.

However, the film "China Table Tennis Fight Back" did not aim the story at these glittering achievements, and even did not set the story background in 1981, the most brilliant year of table tennis. In that year, China table tennis won all the gold medals in the World Table Tennis Championships, and the title of "Dream Team" was born.

China table tennis team won seven world champion commemorative stamps, which were issued in 1981.

Nor did it set the story in 2008, which impressed the audience the most. At the Beijing Olympic Games that year, Guoping won all the gold medals in all events, and there were many shocking scenes of three five-star red flags rising at the same time at the award ceremony.

On the contrary, the movie "China Ping-Pong Strikes Back" sets the story background in the 1990s, which was the darkest time for men’s table tennis in China.

Since the China team was completely annihilated at the World Table Tennis Championships in Dortmund in 1989, it fell to the seventh place at the World Table Tennis Championships in Chiba in 1991, and failed at the World Table Tennis Championships in Gothenburg in 1993. Faced with doubts from all sides, Cai Zhenhua, then the head coach of China men’s table tennis, was ordered to form a new team, namely Ding Song, Ma Wenge, Wang Tao, Liu Guoliang and others who were later called "Five Tiger Generals".

As early as five years ago, in the script development stage, Deng Chao and Yu Baimei chose these characters in this period as the core of the story after repeatedly soliciting the opinions of table tennis experts. "The most important reason is that this story has a very strong and unique drama. Compared with the dominant position in most periods in the history of table tennis in China, this process from the trough to the peak in the story will inspire more people."

Deng Chao, as a director, is constantly trying new propositions, from the establishment of the style of Deng’s hi-fi drama to the healing attribute of focusing on warmth and inspiring dreams.

China Ping-Pong is a brand-new territory adapted from a true story, showing the stadium and sportsmanship. How Deng Chao shows the greatest charm of sports stories "unyielding" and "fearless" is another selling point of the film.

Self-polishing Deng Chao

The important task of leading the film also falls to Deng Chao, who has rich performance experience. From the actor’s point of view, Deng Chao, who has been debuting for more than 20 years, can always polish himself into the most suitable shape according to the different characteristics of each movie role.

He can play Shao Qing, a thoughtful Dali Temple,

Turned into a gloomy and kind Xin Xiaofeng,

He can be the unrestrained Xu Tailang,

But also in the sub-decoration form, personality completely different sub-danger and state.

Now, it is a brand-new challenge to play Cai Zhenhua, the coach in China Ping-Pong.

A figure who can bear a heavy burden and provoke the future of table tennis in China, who has been written into the history of table tennis, needs Deng Chao to try to figure out his manner, habits and even thinking mode. After challenging different types of roles, Deng Chao faced the biggest challenge in his acting career — — Play a real person.

With the help of Yu Baimei, a friend, and Sun Li, a lover, Deng Chao can completely immerse himself in the role and witness the ups and downs of the national table tennis arena at that time from the perspective of himself and the coach.

"China Table Tennis" and "Coach" adopted a similar perspective, thus getting a more macro perspective, and because of the emotional integration of the coach, the table tennis team has a more grounded temperature.

Back in 1991, when the storm was coming, Cai Zhenhua made such a speech in the final chapter of the inaugural speech of the coach.

"Maybe our coaches and players will go through the most muddy part of the long road of table tennis in China, but we will get out of this mud and rush to the light. Perhaps history will mercilessly leave us in the darkness before this light, but we still feel gratified and proud. As long as we get out of the mud, it will make the latecomers meet the light, and I am willing to be the paving stone on this muddy road. "

After seven years of low ebb, Guoping once again stands at the top of the world table tennis world.

What "China Table Tennis" wants us to remember is that every glory and every flash moment in the current national table tennis arena is closely related to the "mud" that we have passed.

On the evening of October 2nd, witness the glorious moment of Guoping together on the screen!

Write at the end

According to incomplete statistics

More than 90% of women suffer from gynecological diseases of different degrees.

More than 200,000 people die from reproductive system diseases every year.

But because of shame or blind self-treatment.

Many people miss the best treatment opportunity.

Cause the condition to worsen

In the end, it is irreparable.

Take advantage of today’s women’s day

Give you some common gynecological diseases.

I hope everyone can care more about their bodies.

Symptomatic scientific treatment

I wish all female friends a happy holiday.

Good health!

# Health2022 # # Women’s Health #

reference data

[1] Li junguan, Li Xiangyun. Research progress in diagnosis and treatment of tubal infertility. Chinese Journal of Traditional Chinese Medicine .2015.11) .2661-2665.

[2] Lang Jinghe. China expert consensus on diagnosis and treatment of hysteromyoma [J]. Chinese Journal of Obstetrics and Gynecology, 2017,52 (12): 793-800.

Bai Shuling, Ding Wenlong. Systematic Anatomy (9th Edition) [M]. Beijing: People’s Medical Publishing House, 2018: 164.

Xie Xing, Kong Beihua, Duan Tao. Obstetrics and Gynecology [M]. 9th Edition. Beijing: People’s Health Publishing House, 2018.

Song Ying, Li Rong. Interpretation of China guidelines for diagnosis and treatment of polycystic ovary syndrome [J]. Journal of Practical Obstetrics and Gynecology, 2018,34 (10): 5.

[6] Cooperative Group of Infectious Diseases of Obstetrics and Gynecology Branch of Chinese Medical Association. Guidelines for Diagnosis and Treatment of Bacterial Vaginosis (2021 Revision) [J]. Chinese Journal of Obstetrics and Gynecology, 2021,56 (1): 3-6. doi:
10.3760/cma.j.cn112141-20200717-00583.

[Global Network Fashion Channel Shine Wong] Paris is the center of global fashion. Paris Fashion Week, as the final stage of the four international fashion weeks in the world, not only has the longest history in origin, but also has the most far-reaching influence on global fashion among the four fashion weeks. Paris Fashion Week originated in 1910 and was sponsored by the French Fashion Association. The French Fashion Association was founded at the end of 19th century, and its highest aim is to make Paris as the fashion capital of the world rock solid.

France not only has the largest number of high-end luxury fashion brands in the world, but also is the dream place of many emerging designers. Compared with other fashion weeks, which are conservative and highly commercial, Paris Fashion Week constantly provides a stage for emerging designers from all over the world while sticking to local fashion brands. In the global fashion world, Paris Fashion Week has always been a leader, grasping the trend of the trend and constantly pioneering and innovating. Whether it’s retro classics or near-future technology, your favorite fashion type can always be found in Paris Fashion Week, so in many people’s minds, Paris is another synonym for fashion. The World Wide Web Fashion Channel specially analyzes the ten big shows of Paris Fashion Week in autumn and winter of 2020, so that you can easily understand what the latest fashion in the world looks like.

1.Louis Vuitton

Louis Vuitton’s autumn/winter 2020 series grand show came to the finale on the last day of Paris Fashion Week. The theme of this grand show is "Anachoronism", and designer Nicolas Ghesquière combines classicality with the future, which is related to "breaking the overall shape" and "collision" clearly runs through the audience. Renaissance prints and fluffy skirts are combined with modern sports technology styles, which are both retro and modern. As he said, no matter whether you are keen on "new" or obsessed with "old", you should put personality first: everyone can write his own history.

2.Chanel

The 2020 Chanel autumn and winter series show is still released in the Paris Grand Palace, which we are familiar with, and this show is also broadcast live for the first time. Designer Virginie Viard paid tribute to designers Gabrielle Chanel and Karl Lagerfeld in the history of Chanel brand in this season’s big show. This season, Chanel aims to show simple and pure female strength. Under the classic black-and-white main color, the brand-name tweed suit has also been given a new life. Chanel also adopted the form of two-person and three-person side-by-side catwalk for the first time. For example, Chanel girls meet with several friends and freely exude the beauty of softness and independence.

3.Celine

Designer Hedi Slimane has been injecting her unique style into the soul of the brand since she took over CELINE. CELINE’s autumn/winter 2020 series of men’s and women’s shows can still see Hedi’s unique style. She outlined retro and fashionable autumn/winter costumes in her enthusiasm for the middle class dress fashion in Paris in the 1970s, and cut through the gentle night colors in Paris with her sharp and precise tailoring, and integrated the Paris trend image in the 1970s into Celine’s own boys and girls’ dresses. This season’s big show also specially invited French artist CESAR to launch a series of cooperation series.

4.Hermès

Hermès autumn and winter 2020 series show still insists on the most extreme traditional craftsmanship and the simplest advanced beauty. Nadège Vanhee-Cybulski, a designer, takes pure white as the main color, supplemented by bright and flamboyant colors, and is painted with various harmonious and beautiful colors like an initial "palette", which explains the classicism belonging to Hermè s. Leather elements are the outstanding elements of this season, which are hard and sexy in soft materials, showing contemporary women.

5.Dior

Maria Grazia Chiuri, Dior’s creative director, drew inspiration from two precious photos left by her mother in her early years and her diary of her girlhood, and incorporated Mr. Dior’s favorite classic plaid and polka dot elements to turn the 2020 Dior autumn and winter show into a stage with both retro classics and modern free and easy atmosphere, reinterpreting the beauty of women in the new era. Maria continues to speak for women, telling stories of strong women who insist on themselves with phrases at the entrance of the show, and showing Dior women’s self-identity and extraordinary strength with clothing language.

6.Alexander McQueen

Sarah Burton, creative director of Alexander McQueen, was inspired by art and poetry in Wales, and used clothing language to write about women’s courageous, simple, fearless and heroic female strength. The theme of this big show is "a love letter to women and their families, colleagues and close friends". The plaid elements such as Prince of Wales exude noble and elegant charm, and the embroidered veil dress reveals romantic artistic atmosphere in exquisite craftsmanship. The neat tailoring collides with soft and romantic details, showing a modern women’s wardrobe that is both feminine and chic.

7.Valentino

Valentino’s autumn/winter 2020 collection combines elegance with sexiness. The theme of designer Pierpaolo Piccioli is "rebellious romance". Under the elegant tailoring of opera style, it is an exploration of darkness and desire, thus showing a sexy but not vulgar, cold but affectionate atmosphere. Piccioli said backstage: "Fashion must record and embrace the great changes in the world. We must encourage tolerance and equality. " Therefore, this season’s big show uses a lot of leather elements to try to break the shackles of gender, and quite Japanese-style trousers are also a new highlight of this season.

8.Balenciaga

The stage of the 2020 Balenciaga autumn and winter show is full of images of waves and flames, and the models step out of the water in the dark, putting on a great show with great visual impact and grandeur. This big show is full of strong dark gothic style, with long skirts, cloaks, coats and windbreakers shrouded in darkness, and the square and silkworm-shaped contours favored by designer Demna Gvasalia. The overall tailoring and style are like a demon coming out. It’s shocking.

9.Balmain

Balmain’s autumn/winter 2020 series was inspired by the documentary Wonder Boy, in which tolerance and openness were important themes. Designer Olivier Rousteing said that he wanted to create clothes that reflected himself: half Ethiopia, half Somalia and 100% French. The combination of exotic prints, French wool cardigans, smoking clothes and other elements is just like him. The elegance of the nobility and the freedom of nomadism are perfectly and ambitiously combined. This big show uses Atsuko Kudo latex, a unique high-tech material, as the clothing material, and explores the infinite possibilities of fashion with strong visual impact.

10.Off-White

On the show of Off-White this season, the designer Virgil Abloh took the architectural industrial style as the keynote, while continuing to use the hollow design in spring and summer. The mix and match of fashion and sports brand is Virgil Abloh’s style that she always adheres to, and the Arc’teryx and Air Jordan 4 that appeared on this show are Virgil Abloh’s "clues" to get through outdoor trends and high fashion.

Source: World Wide Web

Fashion, which is called fashion in English, is defined on Baidu as the fashion at that time and a temporary habit. A combination of fashion immediacy and fashion.

Everyone has a different understanding of fashion.

Some people think that fashion means being unconventional, going its own way and being different; Some people think that fashion is simple and free, following the heart and pursuing self; Others think that fashion is beautiful makeup, decent clothes and beautiful appearance …

Everyone has his own fashion in his heart.

Fashion is usually the spokesman of the trend, and it can represent the trend, but there are essential differences between fashion and trend: the trend is popular, while the fashion is relatively small; A thing becomes popular from a small crowd, which is the trend. Fashion not only describes things, but also often describes a person’s overall dress, words and deeds, posture, etc. Fashion combines popular elements and details, and through patchwork and collocation, it wears its own personality and shows its own taste.

Fashion is expressed in a variety of ways, and there is no fixed pattern:

Fashion is an attitude towards life.

The window is bright and clean, a book, a cup of tea, a bunch of flowers, a few idle clouds, clumps of flowers and trees, all the way to the small courtyard …

There is no noise, no intrigue, only a sense of freedom that depends on Yunshan.

Watch the flowers bloom and fall, and watch the clouds roll and relax.

In the years of travel-stained, give yourself a safe and quiet; Less debauchery, less desire entanglement, and the beauty of life has always been …

Fashion is a kind of self-expression.

Your makeup, your expression, your clothes, your posture, and all your exteriors are a kind of self-expression. Needless to say, your exterior has shown people who you are.

Fashion means not paying too much attention to traditional ideas and other people’s opinions, but more about showing one’s preferences and personality, using clothes to realize oneself and wearing what one likes.

When a woman finds a style that suits her, she really understands the true meaning of fashion.

Fashion is being yourself.

People who know how to be themselves can cope with life more calmly and get along with the outside world more comfortably.

Fashion is a mental outlook.

Zhang Shiying, an aesthetician, said: There are four realms in life: the realm of desire, the realm of knowledge, the realm of morality and the realm of aesthetics, with aesthetics as the highest realm.

We create social value and realize self-value, all of which are rooted in the pursuit of beauty. Everyone has a love of beauty.

A real beauty lover, she is beautiful all the time. No matter what kind of environment she lives in, she will always remain exquisite, and this beauty carved in her bones is the real fashion.

China’s Last Noble-Nian Cheng

She went to prison innocently, and her family was ruined. But no matter how many hardships she went through, Nian Cheng in prison still dressed appropriately, and still maintained her exquisiteness and attention.

In the damp and dark prison, she kept some rice that was not enough or even enough for every meal as paste, and posted toilet paper on the wall along the bed one by one, so that her bedding would not be stained by the dust on the wall.

She borrowed a needle and thread to sew towels into toilet seats; Cover the washbasin for water storage to prevent dust …

She is a real spiritual aristocrat, a person who integrates fashion and beauty into her living habits.

Beauty is everywhere.

Everyone on the street is a walking landscape. The story in the eyes, the expression on the face, the language in the mouth, the clothes on the body, and the gestures are all manifestations of personal fashion.

Learn to dress easily and enjoy the beauty of dressing up; Put a relaxed and happy heart under simple and comfortable clothes; Stop, enjoy a slow life and take every little thing in life seriously; Pay attention to details, pursue the ultimate, pay less attention to glitz and utility, and pay more attention to precipitation, so that the beauty of fashion can really bloom.

Be yourself. Fashion is a kind of wisdom.

I was a little disappointed after watching the anniversary of Sword Net 3 this year.

Why? Because the "Sword Net 4" I’m looking forward to is probably hopeless.

To tell the truth, the game "Sword Net 3" has been online for 14 years, so a long-lived game would be that any manufacturer would prepare for the sequel early to accept the IP audience. However, Xishanju did not do this, and still tried his best to optimize Sword Net 3.

Photo of the 14th Anniversary Conference of Sword Net 3

In fact, last year, Guo Weiwei, CEO of Xishanju and producer of Sword Net 3 series, said in an interview with the media that it was more important to concentrate on Sword Net 3 itself than to prepare Sword Net 4.

In an interview in 2022, Guo Weiwei said that he would focus on Sword Net 3 instead of considering new works.

This has basically made it clear that there will be no possibility of "Sword Net 4", but I still won’t give up until the emergence of the flagship version of Sword Net 3 this year.

Jian Wang 3 Ultimate Official Announces Main Vision

Generally speaking, sequels are often a series of upward actions such as technical upgrading, content optimization and experience innovation on the basis of the previous works. To put it another way, if a manufacturer operating an old-fashioned product has ushered in a comprehensive upgrade of technology, it often gives priority to developing sequels to realize the iteration of old-fashioned products, and can better undertake the original audience users.

On the other hand, "Sword Net 3", whether it is the remake upgrade in 2017 or the overall evolution of this year’s flagship edition, all choose to optimize the original products, without mentioning the development of sequels at all, and there is quite a momentum of "not hitting the south wall and not looking back".

The promotion of the flagship edition of Sword Net 3 seems to declare that the team will continue to operate Sword Net 3 instead of starting a sequel.

But in fact, players will have some worries, whether this flagship version will improve the game threshold while optimizing, just like the original remastered version. This reminds me of the original remake …

The remastered picture becomes beautiful, but it scares away the players?

Many old players of "Sword Net 3" should know that the game has always maintained a hand-painted style until the public beta of the game in 2009 and the remastered version in 2017. Even at the beginning of the launch, such a picture performance was acceptable to players, but nine years has also changed the standard of game quality dramatically, and the voice of players in the group hoping that the game can have an image quality upgrade is getting louder and louder.

The hand-painted version of Sword Net 3, which has accompanied many players for 9 years, is still very popular among many players.

But after all, the accumulation of 9 years makes the content carried by this game very huge. On the one hand, technology should be iterated, on the other hand, all art resources should be updated, and the workload is not small. Fortunately, in 2017, the remastered version of "Sword Net 3" was finally launched, which optimized all the visual performance and art resources in the game, and also solved many game experience problems that have plagued players for a long time.

On December 29th, 2017, Sword Net 3 was upgraded to a remastered version.

However, when the remastered version was officially launched, it also attracted some players’ dissatisfaction. These players said that the configuration threshold of remastered version is too high. Although the official configuration requirements are not too strict, players can still find that the configuration of the hand-painted version that used to be played with low image quality is now "unable to move".

Official Recommended Configuration for the Remastered Edition of Sword Net 3

For more players, the remastered version of "Sword Net 3" has completely subverted the picture performance of the previous hand-painted version, making the whole game world seem to be a lot clearer and making the game world that players have been concerned about for many years more beautiful. Including the editor that was officially launched later, it also iterated synchronously, which also enabled many fan creators to bring better content output.

The fan creator of Sword Net 3 @ Angelica dahurica, which is loved by players, is not a pinch picture made by traditional Chinese medicine based on remastered performance.

Although the remastered version has indeed ushered in the second spring of Sword Net 3, the loss of players is always an objective problem, even if this part of the loss has not actually caused too serious an impact. However, Xishanju has not been ignored. It is for this reason that Xishanju began to prepare a self-developed game engine to overcome the existing problems.

However, at that time, due to the accumulation of technical strength and commercial returns, more than 95% of domestic game manufacturers adopted Unity and Unreal (unreal engine) technology. To prepare the self-developed engine, it is necessary to customize the development according to the needs of the project, and it will also face the situation that the previous technical precipitation may give up halfway, but if it continues to use the old version, it will be impossible to modify it. Simply put, this is the choice of whether the input cost of existing products should be completely abandoned. At this time, I thought Xishanju was finally going to consider starting the sequel to Sword Net 3, but in fact, they didn’t choose this way.

At that time, Unreal Engine4 was basically the best choice for domestic game manufacturers.

Here we can see the amazing courage of Xishanju. No matter how you choose this choice, it will eventually bring very serious research and development pressure. However, from the outside world, before the self-developed "spiritual realm" engine landed, Xishanju did not take any credit and boast about the choice of this strong man’s broken wrist. The entire "Sword Net 3" R&D team is concentrating on preparing the flagship version, just seeking to show sincerity to players with practical actions.

The flagship version opens up the mobile terminal, but it is not a "leek"?

Compared with the above-mentioned screen performance upgrade, the mobile terminal that has gradually become popular with the development of the times is also eagerly awaited by the players of Sword Net 3. However, considering that the huge end-game of 80G will be moved to the mobile terminal, it is hard to imagine the final effect even if the content is compressed. What’s more, as we said before, at that time, it was basically not seen that a mobile game would occupy more than 10G, and the memory of mobile devices was not plentiful. "Jian Wang 3" transplanted the mobile terminal, but it was just a player’s dream.

But what I didn’t expect was that through the technical blessing of the "spiritual realm" engine, Xishanju quietly realized the unreachable goal of the mobile terminal of Sword Net 3. What’s even more surprising is that Xishanju doesn’t define the mobile terminal as a new product like the precedent of "changing hands", which requires players to start all over again. Instead, we chose to take the existing PC as the cornerstone, extend the login port of the mobile terminal, and realize the full platform game, that is, end-to-end communication.

Jianwang 3 Ultimate Double-end Interworking

We should know that with the strong rise of mobile games, the decline of PC-side games has been recognized in the industry. Under this premise, many MMO end-games have turned to mobile games because of the rapid decline in the number of users. By moving PC-side content to the mobile side, even players can start all over again on the mobile side, neither the inventory of paid content nor the accumulation of players’ growth resources can be inherited.

This decision is nothing more than the consideration of maximizing economic benefits, but on the one hand, after the focus of R&D tends to the mobile side, the product update on the PC side slows down; On the other hand, the old players accumulated on the PC side have to start all over again when they go to the mobile side. No one is responsible for their energy and financial resources, which will only chill the players’ hearts. Therefore, with the gradual proliferation of "end-to-end transfer", players gradually understand that these are just "leek" behaviors of consumer feelings.

Even so, after all, this is a smooth road that everyone has taken. What’s more, although the behavior of "changing hands" is common and word of mouth has collapsed, the actual revenue can completely exceed the existing performance of the PC. This is why many manufacturers prefer not to play at all, naked consumer feelings, but also forced to "change their hands."

Although it was badly scolded, the revenue of "changing hands" was very brilliant, and it successfully "married" "leek"

However, Xishanju, who holds the "spirit realm" engine as a big killer, is not like other manufacturers in the industry. Their first choice is not to use this as a gimmick to open up new product harvest feelings, but to really give back to the players of "Sword Net 3" the brand-new technology that was originally designed to improve their game experience.

Xishanju independently developed the "spiritual realm" engine.

However, this has also brought many new problems, one of which is very important is how to get all the huge game data accumulated by players in 14 years through the mobile terminal and communicate with each other at both ends. On this issue, Guo Weiwei is very insistent that no matter how hard it is, we should realize interoperability, and we can’t ask players to pay twice with new products on the mobile side.

In an interview in 2022, Guo Weiwei said that he did not want to use the mobile terminal to collect money from players again.

In addition, "Sword Net 3" directly chose to speak with facts, compared with putting a film on PV to draw a pie. After the first exposure on April 1st, CE test was quickly launched in May, and many players’ representatives were invited to experience the real machine.

That’s not all. Xishanju came to participate in the BW exhibition in July, opening up the real machine experience of Sword Net 3 flagship version. Welcome everyone who comes to the scene to try. This move undoubtedly attracted countless players to queue up, and there was a crowd of people who queued for three hours and experienced for five minutes. It is also this time that players have experienced the comprehensive evolution brought by the flagship version of Sword Net 3, and also really felt the sincerity of Xishanju.

BW live "Sword Net 3" booth has a long queue.

At the scene, players can intuitively see the visual upgrade of the game brought by the brand-new ray tracing 2.0, virtual polygon technology and GI technology adapted to the whole platform. Whether it is fine gauze satin of clothing or jade metal of jewelry, it can show the due light and shadow performance according to the material. Even some intricate jewelry and hairstyles are designed very reasonably, which is very close to the texture of real creation.

Jian Wang 3 Ultimate Official Display Material Performance Upgrade

In addition, the longest queue should be the experience of the mobile terminal. Both the operation mode and the game content make players understand that this is not a new mobile tour of Sword Net 3, but a mobile excuse for Sword Net 3, which really makes Sword Net 3 a full-platform game.

BW can experience the mobile performance of Sword Net 3 Ultimate Edition on the spot.

In fact, as I generally think, the sequel to Sword Net 3, Sword Net 4, should be a new tour on the mobile side, but the flagship version that broke our fantasy has proved by facts that Xishanju really wants to do Sword Net 3 wholeheartedly, instead of considering the harvest feelings of the sequel just because of its decline. Guo Weiwei also said in an interview with the media: "If my R&D team and I focus on something new or something else, users of Sword Net 3 may think that you are not interested or want to give up. The confidence of users is crucial for Sword Net 3. "

Yes, confidence, whether it is Xishanju or the players of Sword Net 3, everyone is full of confidence in this game. It is this confidence that will connect us together, so that we can push "Sword Net 3" forward to a better future.

Congratulations on the 14th Anniversary of Sword Net 3

Now "Sword Net 3" has actually gone through 14 years, but judging from its vigorous vitality, I am still willing to believe that this game will continue to be strong and usher in the next decade.

Reporter | Chen Qirui

Editor | Zhou Zhuoran

For Aauto Quicker as a video platform, e-commerce has become the fastest growing business.

In the IPO application submitted to HKEx, the average repeat purchase rate of Aauto Quicker disclosure platform exceeded 60%, while the GMV of e-commerce business was 109.6 billion yuan. With a series of huge transactions, Aauto Quicker has become one of the most important Internet e-commerce platforms in China, and the massive beauty content is one of the main driving forces for its contribution.

The White Paper on Beauty Industry in Aauto Quicker in 2019 released last year pointed out that the number of businesses with 100,000+fans of e-commerce beauty category in Aauto Quicker increased by 36 times in 2019.

In the recently released "Aauto Quicker Beauty Industry Data Value Report 2020", Aauto Quicker once again clarified the importance of beauty categories to the platform, and some of these trends are worthy of continuous attention in the future.

Behind the fast-growing beauty consumption, there must be an equally fast-growing beauty content concern crowd. In the report, Aauto Quicker disclosed the increase of beauty content praise, beauty content sharing and beauty group chat by 24.6%, 45.9% and 11.6% respectively. Outside the first-and second-tier cities, the expanding users in low-tier cities have become new places for beauty traffic growth.

Previously, the "Sunken Market Insight Report" released by Ali’s mother in August 2019 showed that 84% of the categories had more consumers in third-and sixth-tier cities than in first-and second-tier cities, including beauty products.

Different from the convenience that consumers in first-and second-tier cities can go directly to brand counters, consumers in low-tier cities will obviously be more inclined to learn about new beauty trends through social media due to the restrictions of general goods channels.

The flatness of the Internet has broken the previous trend of the cascade distribution of beauty content, and the platform represented by Aauto Quicker has provided them with the same fashion and beauty information as urban residents, which is an important prerequisite for the high growth of beauty content in the low-end market.

Facial care products and make-up products are still the mainstream of Aauto Quicker users’ attention to beauty content, among which facial mask and lipstick are the most popular items in the two categories respectively. For beauty content followers, these two products belong to the category of entry-level products, with a large consumer demand and a wide price range of products available in the market, which can cover consumers of different income levels.

Among them, young consumers from low-tier cities pay more attention to lip gloss and lipstick, which can directly show the color effect, while mature consumers in first-and second-tier cities tend to be anti-aging products such as essence.

The age of consumers is one of the reasons for this difference; But on the other hand, it can be seen that consumers’ demand for beauty products in the sinking market is still dominated by direct self-expression, and the different income levels restrict them from making longer-term investment-oriented skin care consumption to some extent.

It is worth noting that body care products represented by bath milk and body milk are getting more and more attention. Compared with European and American markets, the consumption growth of domestic body care products is not high. In the research report released by Euromonitor International in 2017, the annual growth rate of European body care market is as high as 10.3%, while the domestic growth rate is only 6%.

However, with the popularity of body care products launched by facial care brands such as Elizabeth Ya Dun’s green tea body lotion and Avon little black skirt hand cream, and the association of fragrance brands such as DIPTYQUE and Jo Malone with body care products, this slightly niche category has become a new growth point of beauty content and products.

Live broadcast is the key word in the contemporary Internet economy. From the "first year of live broadcast" in 2016 to the closing tide of live broadcast platforms in the next two years, and now the live broadcast is sold by all people, the development of live broadcast is not smooth, but its vitality is very strong.

Beauty content is the first choice for selling goods live now. In Aauto Quicker’s report, from March to August, the consumption of beauty live broadcast increased by 161%, far exceeding the 72% of short video. However, unlike the short beauty videos, the beauty live broadcast ecology experienced great ups and downs during the investigation.

This also shows from the side that the current beauty live broadcast ecology is still in an unstable stage of rapid development. A large number of new anchors enter with the tide and relevant policies regulate the live broadcast belt, which makes this field that has been injected with a lot of traffic full of variables. In terms of beauty live creators, like the luxury goods industry, the hierarchical differentiation has become more and more obvious, and the stronger the stronger.

This means that the space for those beauty live creators who are below the waist to be promoted may be shrinking. For Aauto Quicker, it has a positive effect to bring traffic to the platform with a strong appeal, but the lack of content diversification and the loss of some creative bloggers may also have a negative impact in the future.