武汉夜生活网论坛|武汉桑拿论坛|武汉狼盟|武汉品茶网

# Wear it in early autumn # # Fashion wear it #

Every time I rummaged through all the items in the closet, I still couldn’t find the style that suited me. Even though there were 300 clothes, I still went out with T-shirts and jeans. Are you very discouraged? In fact, don’t worry, I brought you a solution today.

In fact, although collocation is very important in dressing, how to choose clothes is also very important, and the two need to be carried out together. Matching can solve the product fashion in the wardrobe, and the selection skills will help the future matching fashion.

In fact, even the collocation of T-shirts and jeans is not necessarily tacky. It also has a certain relationship with the figure. If a girl with a good figure, even a sack is good-looking.

If you are in poor shape, then take a look at the following wearing scheme, which will surely solve some collocation troubles for you.

Now that the weather is getting cooler and cooler, we can choose this glossy black coat, which, like the material of leather, can give people a neutral, handsome and cool atmosphere.

Therefore, it is fashionable enough without unnecessary embellishment, and it can easily wear a fashionable feeling. The proper waist-closing design adds a significant effect to the matching shape.

Khaki trench coat must be an essential product in autumn collocation, especially the long khaki trench coat has a special aura and a feeling of walking with wind.

Although the solid khaki trench coat is versatile, it is very easy to hit the shirt, so we can choose the design of contrast color to break the simple and low-key, thus showing a personality and fashion charm.

The collocation of jeans can also become handsome and cool. Although sunglasses are accessories, they are really important, which can make simple collocation handsome and cool.

Suitable for long coats, it is temperament immediately. So in such a collocation, jeans will also become different. The long trench coat has its own gas field, which is especially suitable for tall girls.

The hole design has been widely praised since it was popular. Although the older generation of elders don’t understand this fashion, the hole-broken single product is indeed the embodiment of personality fashion, especially when it is matched with a loose version, it can also have the effect of slimming.

Therefore, the hole design is practical and fashionable, which complements the autumn collocation.

Just the right metal embellishment can make a single item have different charm, such as some chain designs or button designs, which can make a simple style different.

A single product with its own personality does not need people’s clever wearing skills, and it is fashionable to wear it on the upper body, so it can also be controlled with Xiaobai.

Nothing is more suitable for daily collocation than a jumpsuit, because the jumpsuit is a well-matched style, so there is no need to worry about it.

Therefore, it is very practical to put the jumpsuit in the closet, and you can’t go wrong when you don’t know how to match it. But such excellent jumpsuits also have shortcomings, that is, it is more troublesome to go to the toilet.

Loosely designed sweaters are very elegant to wear in early autumn, which can not only protect against the sun but also keep warm. The vague perspective can create a sexy temperament.

The color scheme of sea blue is refreshing but elegant, and it is fashionable with fisherman’s hat.

Jeans with contrast color design make their monotonous basic jeans different, and they can be fashionable easily with a black suit jacket. Walking on the street is full of turning heads.

Therefore, when matching, you need not only basic models, but also popular designs.

A slim girl can boldly try cycling pants, and you will find a fashion path.

It looks slender and stylish, and it is also suitable for traveling, comfortable and very photogenic.

With the in-depth understanding of retro fashion, people like shoulder pad design more and more, so it appears in many popular items, adding a bit of elegance.

The shape is unique enough, although not necessarily classic, but it can bring you a full sense of fashion.

Shirts with striped shirts are very similar to hospital gowns, but wearing the upper body is completely two concepts. There is no lazy fashion, but it can give people an elegant charm, which complements the leisure elegance of jeans.

Disclaimer: Passion fruit editor, the text is ingenious and original, and the picture comes from the Internet. If there is any infringement, please contact us to delete it. Thank you!

Fashion, which is called fashion in English, is defined on Baidu as the fashion at that time and a temporary habit. A combination of fashion immediacy and fashion.

Everyone has a different understanding of fashion.

Some people think that fashion means being unconventional, going its own way and being different; Some people think that fashion is simple and free, following the heart and pursuing self; Others think that fashion is beautiful makeup, decent clothes and beautiful appearance …

Everyone has his own fashion in his heart.

Fashion is usually the spokesman of the trend, and it can represent the trend, but there are essential differences between fashion and trend: the trend is popular, while the fashion is relatively small; A thing becomes popular from a small crowd, which is the trend. Fashion not only describes things, but also often describes a person’s overall dress, words and deeds, posture, etc. Fashion combines popular elements and details, and through patchwork and collocation, it wears its own personality and shows its own taste.

Fashion is expressed in a variety of ways, and there is no fixed pattern:

Fashion is an attitude towards life.

The window is bright and clean, a book, a cup of tea, a bunch of flowers, a few idle clouds, clumps of flowers and trees, all the way to the small courtyard …

There is no noise, no intrigue, only a sense of freedom that depends on Yunshan.

Watch the flowers bloom and fall, and watch the clouds roll and relax.

In the years of travel-stained, give yourself a safe and quiet; Less debauchery, less desire entanglement, and the beauty of life has always been …

Fashion is a kind of self-expression.

Your makeup, your expression, your clothes, your posture, and all your exteriors are a kind of self-expression. Needless to say, your exterior has shown people who you are.

Fashion means not paying too much attention to traditional ideas and other people’s opinions, but more about showing one’s preferences and personality, using clothes to realize oneself and wearing what one likes.

When a woman finds a style that suits her, she really understands the true meaning of fashion.

Fashion is being yourself.

People who know how to be themselves can cope with life more calmly and get along with the outside world more comfortably.

Fashion is a mental outlook.

Zhang Shiying, an aesthetician, said: There are four realms in life: the realm of desire, the realm of knowledge, the realm of morality and the realm of aesthetics, with aesthetics as the highest realm.

We create social value and realize self-value, all of which are rooted in the pursuit of beauty. Everyone has a love of beauty.

A real beauty lover, she is beautiful all the time. No matter what kind of environment she lives in, she will always remain exquisite, and this beauty carved in her bones is the real fashion.

China’s Last Noble-Nian Cheng

She went to prison innocently, and her family was ruined. But no matter how many hardships she went through, Nian Cheng in prison still dressed appropriately, and still maintained her exquisiteness and attention.

In the damp and dark prison, she kept some rice that was not enough or even enough for every meal as paste, and posted toilet paper on the wall along the bed one by one, so that her bedding would not be stained by the dust on the wall.

She borrowed a needle and thread to sew towels into toilet seats; Cover the washbasin for water storage to prevent dust …

She is a real spiritual aristocrat, a person who integrates fashion and beauty into her living habits.

Beauty is everywhere.

Everyone on the street is a walking landscape. The story in the eyes, the expression on the face, the language in the mouth, the clothes on the body, and the gestures are all manifestations of personal fashion.

Learn to dress easily and enjoy the beauty of dressing up; Put a relaxed and happy heart under simple and comfortable clothes; Stop, enjoy a slow life and take every little thing in life seriously; Pay attention to details, pursue the ultimate, pay less attention to glitz and utility, and pay more attention to precipitation, so that the beauty of fashion can really bloom.

Be yourself. Fashion is a kind of wisdom.

Eastern Zhou Dynasty (770-256 BC), is a brilliant era in the history of China, is an important key to understand the history and civilization of China, no era like the Eastern Zhou Dynasty, has brought such lasting shock to future generations. However, it seems difficult to fully understand the Eastern Zhou Dynasty only based on the data of this era.

The latest published by Unity Publishing HouseCentennial of East FridayIt is the author Zhang Xinjiejie.Three hundred years of Western Zhou DynastyAfter another masterpiece. We say that reality is the continuation of history. When we have a good understanding of the Western Zhou Dynasty, many questions in the Eastern Zhou Dynasty will be solved. Based on the in-depth study of the Western Zhou Dynasty, the author further interprets this great era in the history of China-the Eastern Zhou Dynasty.

This book combs the complicated history, finds the causal relationship between different events and reveals the driving force behind the historical evolution. Get rid of the prejudice that the Spring and Autumn Period and the Warring States Period do not see the Eastern Zhou Dynasty, show the evolution of the Eastern Friday in a panoramic view, and truly restore the original face of history. Taking other civilizations in the "Axis Age" as a reference, the distinctive features of China’s history and Chinese civilization are contrasted. On the one hand, this book confuses and reorganizes, tells the changing history of the East Friday in the past 100 years, on the other hand, it ascends to the distance, summarizes and evaluates the creations of great thinkers in this era, discusses the mutual promotion between them, and touches the pulse of history deeper.

Today, the small group specially prepared for everyone.Centennial of East FridayThe preface, let’s read and look back together.770 BC-221 BCThese 500-year-old changes have returned to the era when history and thoughts blended together to explore the inherent laws of China’s historical development.

An era of blending history and thought.

From the 8th century BC to the 2nd century BC, it is called the axis era of human history. During this period, China, Indian, Middle East and Greater Greece successively set off unprecedented ideological and cultural movements, which laid the foundation of human ideological concepts and spiritual beliefs and influenced them to this day. For this phenomenon, people are used to overlooking and summarizing it from the perspective of philosophy and religious development. This way of understanding is conducive to identifying the identity of different civilizations in historical development and observing the rhythm of human civilization development. However, there are some shortcomings in recognizing the particularity of different civilizations. Because without the soil on which civilization depends, it is difficult to understand its essence and see its true meaning.

Axis era, corresponding to the Spring and Autumn Period and the Warring States Period in China’s history. And hundred schools of thought is the creative subject of this great era. In the past two thousand years, the research materials about the pre-Qin philosophers have been filled with boxes and cars. However, the ancients were limited by the established vision, and the research methods were intertwined, which was suspected of overlapping beds. Since modern times, scholars have generally adopted analytical methods to study the history of thought. They regard thinkers as dissected objects, extract several points from the latter’s works and words and deeds, and then conclude that they are the representatives or all of their thoughts. This method sometimes hits the nail on the head, and sometimes there are too many deviations. A life with outstanding thoughts and fresh soul can not be dissected by a simple surgical knife.

Each civilization system has its own distinct personality and characteristics, and only by in-depth exploration along the origin can we touch its beating heart. The greatest feature of Chinese civilization is its remarkable historical and political attributes (to some extent, politics is another form of history). In the world, the Chinese nation pays the most attention to learning from history. We have a vast collection of historical records, ranking first in the world. In terms of philosophical methods, Chinese thinkers favor the utility of politics the most. The content of political construction in hundred schools of thought occupies the largest space in their works. Therefore, to understand the essence of Chinese civilization, China in the Axial Age and hundred schools of thought’s thought, we can’t avoid history and politics. Only by starting with history and politics can we discover the mystery of civilization hidden behind thinkers.

So there is such a method, and with the pace of historical progress, we will follow suit to interpret China in the Axial Age. Only by thoroughly integrating into the historical context can we realize profound insights. For example, hundred schools of thought is essentially not a different philosophical school divided vertically, but a historical experiencer and a political participant linked horizontally; The blending depth of China’s history and thought is beyond ordinary imagination; It is history that creates ideas, not philosophy that creates ideas; Hundred schools of thought’s historical identity is far more important than his philosophical identity. Therefore, we know that the problems encountered by Chinese civilization in the Spring and Autumn Period and the Warring States Period were solved by history (politics) rather than philosophy.

This method of separate interpretation is conducive to understanding the essential features of a particular civilization. But the world we live in today is no longer a divided world. People can’t use historical answers to answer current problems. What future generations can only inherit and learn from is the free spirit and innovative vitality of Tessa in the Axial Age.

further reading

brief Introduction of the content

Starting from the timeline of China’s historical development and evolution, The Hundred Years of East Friday is a grand narrative of this category. On the one hand, the work confuses and reorganizes, and tells the changing history of the East Friday in the past 100 years, on the other hand, it ascends and overlooks, summarizes and evaluates the creations of great thinkers in this era, and discusses the mutual promotion between them. Through hundreds of years’ exploration and practice, the Chinese nation has finally found an advanced ruling style and lifestyle that suits it. The author not only narrates a wonderful history from a unique perspective, but also devotes himself to exploring the inherent laws of China’s historical development, revealing the core elements of Chinese civilization and the powerful driving force for the sustainable development of the Chinese nation.

Brief introduction of the author

Zhang Xinjue, a native of Danzhou City, Hainan Province, graduated from the Chinese Department of Central South University. Wide interests and extensive reading. I have maintained a strong interest in China’s history and culture for a long time, constantly expanded the breadth, breadth and depth of reading, liked to think independently, and loved to create. I have published works on publication platforms such as National History of China, History University Hall and many newspapers and periodicals, and I have published the work "Three Hundred Years of the Western Zhou Dynasty".

brief Introduction of the content

The Western Zhou Dynasty, which inherited the Xia and Shang Dynasties and initiated the Spring and Autumn Period and the Warring States Period, was an era that Confucius prepared and respected. However, due to the lack of historical materials, it is very difficult to understand the whole picture of the Western Zhou Dynasty. Fortunately, the excavation of a large number of bronzes made up for this shortcoming to some extent, and also made it more feasible to restate the history of the Western Zhou Dynasty.

This book refers to historical materials such as Historical Records, Shangshu, Book of Songs and unearthed bronze records, sorts them out with a rigorous attitude, and narrates them in popular and smooth language, restoring a complete, continuous, plump and vivid historical picture of the Western Zhou Dynasty and reappearing a heroic epic led by the Duke of Zhou, a civil servant. As far as the author is concerned, the political, military, institutional, ideological and cultural aspects of the Western Zhou Dynasty are also discussed accordingly, in order to let readers know more about the budding and developing state of China culture in the Western Zhou Dynasty and show the deep value of the works. The works are supplemented by pictures and tables to enhance the expressiveness and attractiveness of the content. This book is not only a popular work for the public, but also a serious reading that is valuable for promoting traditional culture.

Kunqu Opera with flying sleeves, heroic Shaanxi Opera and exquisite Peking Opera … In 2023, Poly developed the "Hele China" series of activities, and the wonderful opera performances made the audience applaud again and again.

It is understood that Poly developed the "Hele China" brand in 2009. As an ecological platform for cultural content created by Poly’s development, "Hele China" continuously expands the boundary between art and culture, and allows more people to appreciate the charm of Chinese culture.

"I hope that through the platform of" Hele China ",we will carry forward the excellent traditional Chinese culture and shoulder the cultural mission of the new era of central enterprises." The relevant person in charge of Poly Development said.

From "The Banquet at the Tang Palace" and other national wind programs "out of the circle", to "Three Wan Li in Chang ‘an" and other film and television works, and then to the "brushing the screen" of national wind elements at major events such as the opening ceremony of the Hangzhou Asian Games, the beauty of Chinese excellent traditional culture has been seen by more and more people.

With the theme of "Seeing the Beauty of National Style Again", the 15th "Hele China" event brought Chinese excellent traditional culture into the community and made more people feel the power of humanities and art.

Over the years, Poly Development has been committed to enhancing the cultural connotation with artistic charm, and constantly consolidating the image of cultural real estate and responsible real estate, resulting in good social benefits.

In August this year, Poly Development Organization "Minnan Ancient Cuo Research Team" entered Minnan Ancient Cuo and felt the folk customs. According to the person in charge of Poly Development Haixi Company, in Xiamen, Fujian, in addition to studying experience, public welfare lectures on Minnan architecture and human settlement culture were held, and experts were invited to give lectures to make people appreciate the beauty of traditional architecture in taste of china.

In 2023, Poly Development upgraded the brand of "Hele China" in an all-round way, and cooperated with Shanghai Film Museum, Anhui Huangmei Opera Theatre and other museums, art galleries and professional troupes. In addition, famous artists in traditional cultural fields, such as opera, calligraphy and painting, were invited to present a grand ceremony of national style.

Poly Development Shaanxi Company held the "Yahui Inheritance of Shaanxi Opera Costume Exhibition" in the immersive space of its Poly Tianhui Project, displaying costumes, traditional musical instruments, facial makeup and other exhibits, so that people can feel the charm of traditional Chinese opera culture.

On the road of inheriting and carrying forward China’s excellent traditional culture, Poly’s development has never stopped.

"Hele China" promotes the deep connection between traditional culture and community life, so that Chinese excellent traditional culture can enter the community in a daily and life-oriented form.

In Shanxi, focusing on the cultural connotation of China’s ancient architecture, experts in the field of architecture and inheritors of colored plastic arts were invited to interpret the history of ancient architectural relics and extract elements from them into the concept of residential products.

In Shandong, the two cultural characteristics of Maoqiang and black pottery are deeply explored, and the owners are invited to experience the artistic charm of Maoqiang and enjoy the exhibition of black pottery works.

In Guangdong, non-genetic inheritors from guangdong lion were invited to tell young people about Lingnan lion dance culture, and youth lion dance groups were established in several Poly communities.

It is understood that as early as 1999, Poly Development integrated the product concepts of harmony, beauty, harmony and "natural harmony and comfort" into all aspects of design and service, and gradually formed the brand concept of "harmony builds goodness" with the company’s development. Guided by the cultural concept of "harmony", the brand strategy, vision and corresponding management system of Poly development can be formed by building products, services and brands.

"In the future, Poly’s development of’ Hele China’ will continue to adhere to the deep connection between Chinese excellent traditional culture and people’s better life, so that more people can feel the beauty of the national style." The person in charge of Poly Development said. People’s Daily (11th edition, November 29th, 2023)

Hefei, November 15th (Reporter Wu Yan, Li Junjie) In the new era and new journey, how to do a good job in cultural soul-building, cultural excavation, cultural supply, cultural industry and cultural communication, and how to undertake a new cultural mission?

On the 15th, the Anhui Provincial Party Committee and the provincial government held a conference in Hefei to solidly promote the construction of a strong cultural province, and issued the Guiding Opinions on Accelerating the Construction of a Strong Cultural Province, which started a new voyage of cultural construction around six key tasks: holding high the ideological banner, strengthening mainstream public opinion, protecting cultural heritage, creating cultural fine products, improving cultural services and developing cultural industries.

推动文化繁荣兴盛、加快建设文化强省，是安徽贯彻落实习近平文化思想、全面贯彻党的二十大关于文化建设战略部署的重大举措。安徽省委书记韩俊表示，当前，安徽正处于厚积薄发、动能强劲、大有可为的上升期、关键期。全面建设现代化美好安徽，文化既是重要内容、重要标志，也是重要支撑、重要力量。要切实增强责任感使命感，努力将安徽文化资源优势转化为竞争优势、发展优势。

据介绍，安徽文化强省的主要目标是：到2027年，全省文化建设整体水平明显提高，重要指标进入全国第一方阵，一些指标进入全国前列。到2035年，全省文化建设整体水平进入全国第一方阵，更多指标进入全国前列。

具体包括：到2027年，培育1—3个国家高端智库，国家社科基金立项数进入全国第一方阵；打造“安徽视讯”、创办“安徽时评”、加快省市县媒体深度融合，建成3家省级新型主流媒体；实现省市县乡村五级公共文化设施全覆盖、等级达标率100%，注册博物馆数量进入全国第一方阵；培育规上文化企业不少于3000家，实现文化产业增加值占GDP比重5%以上……

The profound historical and cultural heritage is Anhui’s outstanding advantage. To this end, Anhui regards "protecting cultural heritage" as one of the six key tasks in the construction of a strong cultural province, and will implement six projects, including the protection and utilization of cultural relics and cultural sites, the inheritance and promotion of red culture, the promotion of the protection and utilization of traditional buildings in traditional villages, the revitalization of rural culture, the promotion of the inheritance and development of intangible cultural heritage, and the deepening of Anhui cultural research and interpretation, so as to effectively improve the level of protection and activation of historical and cultural heritage and promote the creative transformation and innovative development of Chinese excellent traditional culture. Strive to add 1-2 national historical and cultural cities by 2027, and the number of national key cultural relics protection units, national non-legacy representative projects and inheritors will enter the first phalanx in the country.

It is reported that in order to ensure that a strong cultural province changes from blueprint to reality, Anhui has focused on key areas and key links, formulated 33 implementation plans, and initially listed the first batch of 136 key projects in 11 categories, requiring relevant departments and localities to strengthen policy integration and innovation in project construction, capital investment, talent team construction, etc., and increase investment guarantee, and extensively gather social forces to participate in the construction of a strong cultural province, forming a "timetable", "construction drawing" and "responsibility book" for implementation. People’s Daily (November 16, 2023, 04 edition)

In life, we often hear such a dialogue:

A: You have no "culture"!

B: You have no "culture", no "culture", that’s terrible!

This kind of paragraph is often heard in life, but everyone is right.cultureHow much do you know about the word? What exactly is it?have no cultureAnd?

(with pictures to increase reading effect)

In Zhouyi Ben, it is written: "Observe astronomy, observe time changes, observe humanity, and turn it into the world."He means that the ruler can understand the changes of current events by observing the astronomical phenomena. By observing various phenomena in human society, we can govern the world by means of education and probation.

In the Han Dynasty, Liu Xiang’s "Shuo Yuan Zhi Wu" said: "All martial arts are thriving, because they are not satisfied, and the culture does not change, and then they are punished." Culture here is a concept opposite to the military means of the country, that is, the means of cultural and educational governance of the country.

In a word, China’s ancient culture refers to the narrow spiritual level, namely.The culture of human society mainly refers to the things that belong to the superstructure, such as literature, art, etiquette and customs.

The word western culture comes from Latin culture, which meansFarming, living, practicing, paying attention, cultivating, planting, etc.Later, he meant to cultivate people’s temperament and moral character. This includes two fields: material production and spiritual production.

Compared with China, the meaning of ancient western culture is more extensive.

In addition, British culturist Taylor defined culture in Primitive Culture in 1871 as follows:Including knowledge, belief, art, morality, legal customs and the abilities and habits acquired by anyone as a member of society.

(with pictures to increase reading effect)

In modern culture, the word is generalized again, and Marxist theorists divide culture into broad sense and narrow sense.

Culture in a broad sense refers toThe sum of material wealth and spiritual wealth created by human beings in the process of social and historical practice.

And the narrow sense of culture refers toThe sum total of social and spiritual life forms that occurred and developed on the basis of certain material materials and modes of production in history.

1. The core of culture is people.

We generally divide culture into four levels: material state culture, system culture, behavior culture and mentality culture.

The material state culture layer refers to the sum of people’s material production activities and their products.It is a tangible thing, such as people’s food, clothing, housing and transportation.

Institutional culture layer,Refers to the norms that people establish in social practice to regulate their own behavior and regulate their mutual relations.

Behavioral culture layer,Refers to the established habits and customs in long-term social interaction. It is a kind of social collective behavior, and it is not changed at will according to individual will.

Mentality and culture,It refers to people’s social psychology and social ideology, including people’s values, aesthetic taste thinking mode and the resulting literary and artistic creation.

Among these four kinds, the cultural layer of mentality is the core part of culture.It is also the essence of culture.

2. The external characteristics of culture.

The external characteristics of China culture are as followsUnity, continuity, inclusiveness and diversity.

The inherent characteristics of China culture include Feng Youlan’s philosophical characteristics, Ren Jiyu’s religious characteristics, Li Zehou’s aesthetic characteristics and Liang Shuming’s ethical characteristics.

There is still a lot of little knowledge about culture, so we should never say: you have no culture as soon as we go out. This is easy to make a joke!

I like to pay attention!

I was a little disappointed after watching the anniversary of Sword Net 3 this year.

Why? Because the "Sword Net 4" I’m looking forward to is probably hopeless.

To tell the truth, the game "Sword Net 3" has been online for 14 years, so a long-lived game would be that any manufacturer would prepare for the sequel early to accept the IP audience. However, Xishanju did not do this, and still tried his best to optimize Sword Net 3.

Photo of the 14th Anniversary Conference of Sword Net 3

In fact, last year, Guo Weiwei, CEO of Xishanju and producer of Sword Net 3 series, said in an interview with the media that it was more important to concentrate on Sword Net 3 itself than to prepare Sword Net 4.

In an interview in 2022, Guo Weiwei said that he would focus on Sword Net 3 instead of considering new works.

This has basically made it clear that there will be no possibility of "Sword Net 4", but I still won’t give up until the emergence of the flagship version of Sword Net 3 this year.

Jian Wang 3 Ultimate Official Announces Main Vision

Generally speaking, sequels are often a series of upward actions such as technical upgrading, content optimization and experience innovation on the basis of the previous works. To put it another way, if a manufacturer operating an old-fashioned product has ushered in a comprehensive upgrade of technology, it often gives priority to developing sequels to realize the iteration of old-fashioned products, and can better undertake the original audience users.

On the other hand, "Sword Net 3", whether it is the remake upgrade in 2017 or the overall evolution of this year’s flagship edition, all choose to optimize the original products, without mentioning the development of sequels at all, and there is quite a momentum of "not hitting the south wall and not looking back".

The promotion of the flagship edition of Sword Net 3 seems to declare that the team will continue to operate Sword Net 3 instead of starting a sequel.

But in fact, players will have some worries, whether this flagship version will improve the game threshold while optimizing, just like the original remastered version. This reminds me of the original remake …

The remastered picture becomes beautiful, but it scares away the players?

Many old players of "Sword Net 3" should know that the game has always maintained a hand-painted style until the public beta of the game in 2009 and the remastered version in 2017. Even at the beginning of the launch, such a picture performance was acceptable to players, but nine years has also changed the standard of game quality dramatically, and the voice of players in the group hoping that the game can have an image quality upgrade is getting louder and louder.

The hand-painted version of Sword Net 3, which has accompanied many players for 9 years, is still very popular among many players.

But after all, the accumulation of 9 years makes the content carried by this game very huge. On the one hand, technology should be iterated, on the other hand, all art resources should be updated, and the workload is not small. Fortunately, in 2017, the remastered version of "Sword Net 3" was finally launched, which optimized all the visual performance and art resources in the game, and also solved many game experience problems that have plagued players for a long time.

On December 29th, 2017, Sword Net 3 was upgraded to a remastered version.

However, when the remastered version was officially launched, it also attracted some players’ dissatisfaction. These players said that the configuration threshold of remastered version is too high. Although the official configuration requirements are not too strict, players can still find that the configuration of the hand-painted version that used to be played with low image quality is now "unable to move".

Official Recommended Configuration for the Remastered Edition of Sword Net 3

For more players, the remastered version of "Sword Net 3" has completely subverted the picture performance of the previous hand-painted version, making the whole game world seem to be a lot clearer and making the game world that players have been concerned about for many years more beautiful. Including the editor that was officially launched later, it also iterated synchronously, which also enabled many fan creators to bring better content output.

The fan creator of Sword Net 3 @ Angelica dahurica, which is loved by players, is not a pinch picture made by traditional Chinese medicine based on remastered performance.

Although the remastered version has indeed ushered in the second spring of Sword Net 3, the loss of players is always an objective problem, even if this part of the loss has not actually caused too serious an impact. However, Xishanju has not been ignored. It is for this reason that Xishanju began to prepare a self-developed game engine to overcome the existing problems.

However, at that time, due to the accumulation of technical strength and commercial returns, more than 95% of domestic game manufacturers adopted Unity and Unreal (unreal engine) technology. To prepare the self-developed engine, it is necessary to customize the development according to the needs of the project, and it will also face the situation that the previous technical precipitation may give up halfway, but if it continues to use the old version, it will be impossible to modify it. Simply put, this is the choice of whether the input cost of existing products should be completely abandoned. At this time, I thought Xishanju was finally going to consider starting the sequel to Sword Net 3, but in fact, they didn’t choose this way.

At that time, Unreal Engine4 was basically the best choice for domestic game manufacturers.

Here we can see the amazing courage of Xishanju. No matter how you choose this choice, it will eventually bring very serious research and development pressure. However, from the outside world, before the self-developed "spiritual realm" engine landed, Xishanju did not take any credit and boast about the choice of this strong man’s broken wrist. The entire "Sword Net 3" R&D team is concentrating on preparing the flagship version, just seeking to show sincerity to players with practical actions.

The flagship version opens up the mobile terminal, but it is not a "leek"?

Compared with the above-mentioned screen performance upgrade, the mobile terminal that has gradually become popular with the development of the times is also eagerly awaited by the players of Sword Net 3. However, considering that the huge end-game of 80G will be moved to the mobile terminal, it is hard to imagine the final effect even if the content is compressed. What’s more, as we said before, at that time, it was basically not seen that a mobile game would occupy more than 10G, and the memory of mobile devices was not plentiful. "Jian Wang 3" transplanted the mobile terminal, but it was just a player’s dream.

But what I didn’t expect was that through the technical blessing of the "spiritual realm" engine, Xishanju quietly realized the unreachable goal of the mobile terminal of Sword Net 3. What’s even more surprising is that Xishanju doesn’t define the mobile terminal as a new product like the precedent of "changing hands", which requires players to start all over again. Instead, we chose to take the existing PC as the cornerstone, extend the login port of the mobile terminal, and realize the full platform game, that is, end-to-end communication.

Jianwang 3 Ultimate Double-end Interworking

We should know that with the strong rise of mobile games, the decline of PC-side games has been recognized in the industry. Under this premise, many MMO end-games have turned to mobile games because of the rapid decline in the number of users. By moving PC-side content to the mobile side, even players can start all over again on the mobile side, neither the inventory of paid content nor the accumulation of players’ growth resources can be inherited.

This decision is nothing more than the consideration of maximizing economic benefits, but on the one hand, after the focus of R&D tends to the mobile side, the product update on the PC side slows down; On the other hand, the old players accumulated on the PC side have to start all over again when they go to the mobile side. No one is responsible for their energy and financial resources, which will only chill the players’ hearts. Therefore, with the gradual proliferation of "end-to-end transfer", players gradually understand that these are just "leek" behaviors of consumer feelings.

Even so, after all, this is a smooth road that everyone has taken. What’s more, although the behavior of "changing hands" is common and word of mouth has collapsed, the actual revenue can completely exceed the existing performance of the PC. This is why many manufacturers prefer not to play at all, naked consumer feelings, but also forced to "change their hands."

Although it was badly scolded, the revenue of "changing hands" was very brilliant, and it successfully "married" "leek"

However, Xishanju, who holds the "spirit realm" engine as a big killer, is not like other manufacturers in the industry. Their first choice is not to use this as a gimmick to open up new product harvest feelings, but to really give back to the players of "Sword Net 3" the brand-new technology that was originally designed to improve their game experience.

Xishanju independently developed the "spiritual realm" engine.

However, this has also brought many new problems, one of which is very important is how to get all the huge game data accumulated by players in 14 years through the mobile terminal and communicate with each other at both ends. On this issue, Guo Weiwei is very insistent that no matter how hard it is, we should realize interoperability, and we can’t ask players to pay twice with new products on the mobile side.

In an interview in 2022, Guo Weiwei said that he did not want to use the mobile terminal to collect money from players again.

In addition, "Sword Net 3" directly chose to speak with facts, compared with putting a film on PV to draw a pie. After the first exposure on April 1st, CE test was quickly launched in May, and many players’ representatives were invited to experience the real machine.

That’s not all. Xishanju came to participate in the BW exhibition in July, opening up the real machine experience of Sword Net 3 flagship version. Welcome everyone who comes to the scene to try. This move undoubtedly attracted countless players to queue up, and there was a crowd of people who queued for three hours and experienced for five minutes. It is also this time that players have experienced the comprehensive evolution brought by the flagship version of Sword Net 3, and also really felt the sincerity of Xishanju.

BW live "Sword Net 3" booth has a long queue.

At the scene, players can intuitively see the visual upgrade of the game brought by the brand-new ray tracing 2.0, virtual polygon technology and GI technology adapted to the whole platform. Whether it is fine gauze satin of clothing or jade metal of jewelry, it can show the due light and shadow performance according to the material. Even some intricate jewelry and hairstyles are designed very reasonably, which is very close to the texture of real creation.

Jian Wang 3 Ultimate Official Display Material Performance Upgrade

In addition, the longest queue should be the experience of the mobile terminal. Both the operation mode and the game content make players understand that this is not a new mobile tour of Sword Net 3, but a mobile excuse for Sword Net 3, which really makes Sword Net 3 a full-platform game.

BW can experience the mobile performance of Sword Net 3 Ultimate Edition on the spot.

In fact, as I generally think, the sequel to Sword Net 3, Sword Net 4, should be a new tour on the mobile side, but the flagship version that broke our fantasy has proved by facts that Xishanju really wants to do Sword Net 3 wholeheartedly, instead of considering the harvest feelings of the sequel just because of its decline. Guo Weiwei also said in an interview with the media: "If my R&D team and I focus on something new or something else, users of Sword Net 3 may think that you are not interested or want to give up. The confidence of users is crucial for Sword Net 3. "

Yes, confidence, whether it is Xishanju or the players of Sword Net 3, everyone is full of confidence in this game. It is this confidence that will connect us together, so that we can push "Sword Net 3" forward to a better future.

Congratulations on the 14th Anniversary of Sword Net 3

Now "Sword Net 3" has actually gone through 14 years, but judging from its vigorous vitality, I am still willing to believe that this game will continue to be strong and usher in the next decade.

In this paper, seven trends of beauty industry in 2020 are expounded, and the product logic and user thinking generated by backward trend will become the core of promoting the sustained and healthy growth of beauty brands in 2020 and even in the next few years.

In 2019, the focus of products in the beauty industry accelerated, and the trend of "fast beauty" became more and more obvious.

Now more than ever, it is necessary for beauty companies to grasp the consumption trend first, and then influence the R&D, design, marketing, sales and service of products according to the trend insight, so as to complete the value exchange that is more in line with consumer demand. Among them, artificial intelligence and big data analysis capabilities will be extremely important in this insight mining process.

In 2020, the beauty industry is about to usher in seven significant trends. From the product to the user level, we can grasp the core insight behind the appearance to play a real value:

• Trend one: appearance-consumers value the "ingredients" of beauty; Value-the essence is the need for transparency of product information;
• Trend 2: appearance-the competition of high-end beauty brands has intensified; Value-the greater the brand value, the shorter the consumer decision-making;
• Trend 3: appearance-domestic beauty is sold out; Value-the success of localization of marketing;
• Trend 4: appearance-technology beauty trend; Value-brands no longer need to rely on KOL；;
• Trend five: appearance-the birth of day and night skin care economy; Value-looking for the collective values or behavior changes of consumer groups;
• Trend six: appearance-men start to make up; Value-the outlet of neutral beauty products has come;
• Trend sevenAppearance-young people’s skin care products are more and more subdivided; Value-the demand for beauty is meticulous, and the track is subdivided.

Beauty cosmetics may be the only industry that will not be affected too much by the economic situation.

In 2019, Kaidu reported that the beauty market in China was growing strongly, and the sales of skin care products and cosmetics increased by 13% and 17% respectively, much higher than the overall growth rate of fast-moving consumer goods. According to the data of Prospective Industry Research Institute, in 2020, it is estimated that the beauty market will reach 450 billion yuan.

The performance of e-commerce under the overall prosperity is even more gratifying. According to the data of Tmall double 11 in 2019, the turnover of Tmall beauty products exceeded the all-day record of double 11 in 2018 only in the past hour and 24 minutes in double 11 in 2019.

Looking back at the growth record of the beauty industry in 2019, it was mainly driven by the flow of stars and KOL marketing. The rise and achievements of cosmetic KOL are obvious to all. The star promotion can take the important category "facial essence" in the beauty industry as an example. Through data analysis, the time interest insight engine found that the top 10 skin care cases of facial essence on Weibo platform in 2019 were all from the cooperation between brands and stars.

In addition to the promotion of the fan economy, the product focus of the beauty industry is also accelerating in 2019, showing a trend of "fast beauty". This means that it is obviously not a sustainable plan for beauty companies to rely too much on the traffic dividend of fan economy, and beauty brands should return to product and consumer insight.

For example, in 2019, many domestic beauty dark horses won the "localization of marketing", and male beauty users preferred "invisible beauty products". These judgments on product trends or consumer behavior trends will directly affect the product design, marketing content and other links in the whole enterprise value exchange, and thus continue to promote the progress of the beauty industry.

Through the analysis of Time Fun Insight Engine, this year’s beauty case of Time Fun and the evidence of external authoritative data, in 2019, there were seven significant changes in the beauty industry in terms of product trends and consumer trends, which may be the key to the beauty industry in 2020.

Through the analysis of the beauty industry in 2019, we can find that there are four major phenomena at the product level.

First of all, more and more consumers will value ingredients. They are proficient in skin care knowledge and hope to buy skin care products with significant efficacy ingredients. On the contrary, there are still some consumers who do not value the ingredient list, but increasingly favor high-end brand skin care products, and most of the decisions come from the brand level.

In addition to the two, domestic beauty products are rising rapidly, and there is also a shared core direction that "technical beauty" is becoming a new trend in the future.

According to the relevant investigation report published by Fit Transparency Perception Assessment Survey, more than 40% of beauty consumers believe that they have not obtained enough ingredient safety information about the beauty products they bought from the brand. 72% consumers hope that the brand can explain to them what effect the product ingredients have; More than 60% consumers hope that brands can authenticate the source of product ingredients.

Consumers need to understand what is behind the ingredients, which actually expresses that they not only care about what is contained in the ingredients, but also care about what is not contained in the ingredients. Consumers attach importance to the relationship between cosmetics and skin health, mainly in safety and efficacy.

1) Pay attention to safety

For many people with sensitive muscles found by the time-interesting insight engine, their skin care pain points mainly include: skin irritation, allergies, dryness and so on. For them, whether it is skin care products or cosmetics, natural and organic ingredients without irritation will become their first choice. According to CB Insights research data, the overall capacity of the global natural organic beauty market is estimated to reach 22 billion US dollars.

2) Pay attention to efficacy

On the other hand, it is often because consumers are more and more aware of all kinds of skin care knowledge, which requires more clear efficacy of ingredients.

In September this year, when monitoring some beauty brands on the whole platform, Time Fun Insight Engine found that the related words of "fruit" were rising rapidly from the waist and tail of high-frequency words through machine insight, precisely because consumers valued their "antioxidant" and "anti-wrinkle" effects.

Among this year’s brands, both the Oriental overseas and the HPF at home are emerging brands with simple and transparent main ingredients. Well-known brands such as OLAY are also loved by the market because of the whitening effect of nicotinamide. With the online celebrity product effect of successful brands and more and more popular science of KOL, consumers will pay more and more attention to ingredients.

Top10 丨 Data Source Insight Engine, the Essence of 2019

Back to the end, the essence of consumers’ increasing attention to ingredients is that they need to know the efficacy, the risks and more transparent product information. Under transparency, ingredients will also become extremely important, and brands need more scientific ingredients to guide them.

The more expensive it is, the better it sells. In the China market where high-end skin care and beauty cosmetics are highly sought after, beauty giants are constantly introducing high-priced products to gain market share.

According to relevant data, it is predicted that the consumption of high-end cosmetics in China will increase by 8.8% in the next five years, and the proportion of high-end cosmetics will increase to 24% by 2021.

In brand data, high-end cosmetics owned by L ‘Oré al Group, Estee Lauder Group, LVMH and Chanel have always accounted for about 70% of global sales. Now many luxury brands, including Burberry and Hermes, have also started to enter the beauty business. The whole beauty market and luxury goods have begun to combine more and more, which also shows that the competitive environment of high-end beauty brands will become more and more harsh.

At the user level, consumers have strong consumption power for high-end beauty.

According to the "Picture Book of 2019 High-end Beauty Consumer Women" released by Tencent, one-third (about 90 million people) of female netizens aged 15-55 in China pay for high-end beauty cosmetics, and the whole market size is about 90 million. The age groups of high-end beauty users are also very scattered, including not only white-collar workers with high consumption power, but also 18% student parties. As the main consumer, first-tier cities spend 5,700 yuan per capita on beauty and skin care products every year, and they also have a common consumption feature: high loyalty to skin care products, low loyalty to beauty products and preference for early adopters.

High-end beauty consumers are becoming more and more complex, but their decisions are generally inclined to think at the brand level.

In terms of consumption behavior, the "constituent party" often follows the path of KOL recommendation, user word-of-mouth influence, search judgment and so on. However, among consumers who value "high-end products", brand preference often shortens decision-making time, instead of doing too much search or comparison.

Therefore, beauty brands must combine brand building with sales transformation.

According to the "Insight Report on Domestic Beauty in 2019", more than 42% of consumers prefer to choose domestic beauty; And 60% of consumers said that they would like to buy it again after experiencing the national makeup for the first time.

In the category of skin care products, seven of the top ten brands selected by consumers in China are domestic products (Baique Ling, Dabao, Appropriate Herbal Medicine, Kanshu, Yiye, Natural Hall and Shuipin). In the beauty market, skin care products have always had a place of China brand.

However, in the cosmetics category, it is really not easy for China brand to become a rising star, especially for the two brands that are hot this year: Perfect Diary and Hua Xizi. Their success is inseparable from "cost performance" and even more inseparable."Localization of marketing".

Image source: Huaxizi product map

Among them, the cost performance is very easy to understand, which is caused by the lack of brand power when competing with high-end beauty products, so we have to temporarily emphasize the cost performance. But the core is still because of "localization of marketing", the perfect diary is popular by planting grass in little red books, and Hua Xizi wins in the national tide and national wind.

It can be seen that in the huge consumer groups, combined with the characteristics of the China market, marketing by subdividing platforms or people can also create a brand recognized by the whole people.

The rise of localization of marketing has a natural advantage for domestic brands. They can often get familiar with the China market and communication trends more quickly, and can make use of fancy marketing such as social networking, KOL, variety IP, etc. to achieve rapid sales growth first, and also slowly accumulate brand growth. At present, the market share of domestic beauty brands has reached 56%, accounting for half of the China market.

Today, consumers pay more and more attention to the scientific skin care, and they are eager to know as much as possible about their skin, so as to obtain customized and targeted skin care products, which is the essential reason for the rise of KOL. The brand therefore spends a lot of budget on KOL, which may be completely changed with the arrival of skin care technology in the future.

In 2019, Shiseido Japan launched skincare black technology, a personalized skincare system Optune based on the Internet of Things. Users upload photos to the APP, and measure the skin texture, pore size, skin moisture content and other information through the APP. After analyzing the skin data, they will analyze it again in combination with the temperature, humidity and ultraviolet rays of the day, and even judge according to factors such as mood. After a lot of analysis, Optune Shot, which is filled with different essences and cream raw materials, will combine the two data to prepare the essence and cream that only belong to the user’s current skin condition.

Optune can provide 1000 different combinations, which will make customization to the extreme, not only by skin type, but also by time period, mood, weather and so on. In addition, Neutrogena also plans to introduce the first customized 3D printed mask into China in 2020; L ‘Oré al has also launched customized foundation services such as My Little Factory.

From the trend, skin care technology meets the needs of consumers who want to know their own skin and need more scientific and customized skin care. For skin care and beauty enterprises in the beauty industry, skin care technology will become an important direction, and it can even directly defeat skin care KOL in the future.

As product trends change, consumers themselves are becoming more and more changeable.

They collectively stay up late and worry about the environment. Men not only care for their skin, but also learn to make up. The younger the consumer, the more painful it is. Brands need to further analyze the collective changes of consumer groups and find opportunities for brands to break through in the demand segmentation.

Every generation of consumers are faced with different social environment and living environment, and their behaviors or values are also changing.

In the environment, with the greenhouse effect of climate, consumers need to experience thinner and lighter beauty products; With the awakening of global pollution and environmental awareness, the younger generation of consumers will pay more attention to environmental protection, and they will prefer environmentally friendly beauty ingredients that will not pollute the environment.

In terms of behavior, this generation of young people, whether they are playing drama in bed or going crazy in nightclubs, are gradually becoming late-night people and choose skin care solutions for staying up late.

Take staying up late as an example. This young consumer is really diligent in skin care while staying up late tirelessly.

According to the 2019 National Health Insight Report, 75% of the post-90s generation didn’t go to sleep until after 11 pm. Staying up late is becoming a retaliatory or compensatory living habit of contemporary young people. But after staying up late, they also began to worry about what to take to appease their uneasy body and mind.

As one of the most concerned focuses of people who stay up late, beauty has also undergone some changes.

According to Ali Big Data, among female white-collar workers aged 25-29, they often purchase "essentials for staying up late" every month, including eye mask, facial mask, skin care and nutrition products, etc., and the cost is mostly concentrated between 1,000 and 2,000 yuan.

After monitoring the social platform in 2018, Time Fun Insight Engine extracted 20,000+pieces of data in proportion. After analysis, it found the following insights: after 85, 90 and 95, the age of people who mentioned staying up late for skin care was the most, while the population between 90 and 95 accounted for nearly half of the country. They are young people who are enjoying the flower season, and most of them are white-collar workers who are on the rise in their careers. Their spending power is average, and they are most willing to buy mask products.

In the data of the time interest insight engine, acne, dryness, dark circles, pores and dullness are the biggest problems faced by the staying up late party; Among them, the problem of acne is very prominent. It can be seen that after the brand associates anti-acne ingredients with staying up late, it will have a great probability of being popular.

Stay up late as a sub-field. In 2019, many brands also realized this feature and launched many remedial products, such as eye cream, bottles, etc., and even health products.

It can be seen that brands can find the blue ocean of the market if they can clearly understand the changes in consumer behavior in groups, including the changes in values.

Men’s skin care has gradually become the norm, but further, more and more men have begun to make up.

According to the relevant data released by Taobao, the turnover of men’s make-up in Taobao has increased year by year. In the recent three years, the beauty trend report released by Tmall also shows that the consumption of men’s make-up has maintained a continuous three-digit growth.

But the characteristic of men’s beauty cosmetics is that they just want to repair their faces, but they hope not to be seen.

In Taobao data, foundation, concealer and eyeliner are the top three most popular makeup. Among the top 10 men’s make-up sales in double 11 in 2019, 7 are plain cream. Therefore, the colleagues you may see every day, in fact, have already done a lot of make-up.

Tuyuan Taobao data

The rise of male make-up is actually paving the way for the neutral make-up market, and there will be more and more inclusive products mixed with men and women or with multiple genders.

Now big brands such as YSL and Clinique are providing make-up products for men, and MAC, Tom Ford and Marc Jacobs have all launched neutral make-up product lines. Even Chanel launched the first men’s cosmetics series Boy de Chanel in 2019, including four-color liquid foundation, matte moisturizing lip balm and four-color eyebrow pencil.

At present, male skin care has matured, and male make-up is becoming another fast-growing track. For men, those products that can’t see the makeup, but can really help improve the face value, will be more loved by male users.

Market segments also come from the division of age groups. For example, in the eyes of post-90s girls, their beauty and skin care pain points include: cleaning strength, eye circumference, wrinkles, spots, drooping, dryness, sensitivity, dullness, lip hair, lip lines, pigmentation, red blood and so on. Among the middle-aged and elderly people, after 60 or 70 years of establishing skin care and beauty habits, their skin care needs will not only be limited to anti-aging; According to their skin condition, whether we can develop more kinds of beauty products will become a new track and a new growth point.

Take the post-90s generation as an example. In their eyes, the mask is already the foundation, while the hand mask and foot mask are exquisite.

Through the time interest insight engine, it is found that there are 19,150 users discussing the mobile phone film in Weibo’s public opinion in the past three months, and the post-90s generation (including post-90s generation) accounts for 61% of the total. The age group of users who mention the foot mask is also concentrated in the post-90 s, accounting for as high as 65%, and their demand for foot skin care is still very subdivided, mainly focusing on calluses, dead skin, moisturizing, whitening, fine lines, and paying special attention to heels-it can be said that various problems on each piece of skin can be the reason to buy products.

After 90, consumers mentioned the problem of foot membrane.

At the same time, in a country where the population over 60 years old has reached about 250 million, brands should also meet the needs of beauty and skin care for the elderly besides anti-wrinkle.

After the disappearance of the demographic dividend, the elderly group has become a new driving force for the growth of the Internet economy. According to relevant data, 96% of them use smart phones every day, 40% said that they usually buy online, such as Taobao and Pinduoduo, and 48% said that they usually pay online, such as Alipay.

The beauty pain points of middle-aged and elderly people are also rolling in the dark, which are the directions for brands to consider product layout in the future.

In 2019, beauty brands won an epic victory under the arduous traffic competition.

Among the seven trends in 2020, ingredients, brand competition, localization of marketing and the coming of science and technology can be used as long-term plans, which will affect the thinking of beauty companies in brand building and product design; In the change of group behavior values, neutral beauty makeup and pain points are refined, which also provides more and more subdivided tracks.

The product logic and user thinking generated by backward trend will become the core of promoting the sustained and healthy growth of beauty brands in 2020 and even in the next few years.

The reference data in this article comes from:

Time interest insight engine;

Kaidu "2019 Beauty Market Trend Report" and "China Beauty Brand Ranking";

Prospective Industry Research Institute "2019 China Beauty Industry Market Analysis";

Taobao "China Male Consumption Report" and Taobao Tmall double 11 data;

Tencent "2019 High-end Beauty Consumer Women’s Picture Book"

CBNData

Authors: He Kailong, WeChat official account: Time Fun (ID: Socialtouchst)

This article was originally published by @ 么么么么么么么么么么么么么么么么么么么么么么??么 Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.